The "road to heaven" of football must be taken, but how to go, Su Qingzhi has not yet thought about it.

Football is different from other fields, it is a super money-burning field, and without continuous high investment, it is impossible to play at all.

Su Qingzhi is self-aware, and with his current financial resources, it is not enough to support such a huge consumption.

In addition, the domestic football environment is not optimistic, and gambling, black balls, and bribery of referees are endless, and it is not suitable for entering the football field with great fanfare.

This matter must not be rushed, and it must be planned slowly, otherwise no amount of money will be able to fill this bottomless pit.

Su Qingzhi opened the drawer, took out a notebook from it, wrote the word "football" on a certain page of title paper, and then focused on the marketing promotion of "Tieba".

Throughout August, "Tieba" has continued its good momentum of development, with the number of registered members exceeding one million and more than 800,000 daily active members.

This data is already quite proud, but Su Qingzhi always feels unsteady in his heart.

The step-by-step development is too slow, there is Baidu, a behemoth in the eye, if the "sticker" can not achieve "leapfrog" development, sooner or later it will be trampled under the feet of Baidu.

Fortunately, Su Qingzhi never fought unprepared battles, and before he introduced the "paste bar" to the market, he formulated a "package" marketing and promotion plan, striving to build up the volume in a short period of time and form an absolute advantage over the chasers behind him.

As soon as "Tieba" was launched, a huge "First Essay Contest of Chinese Internet Literature" was held online, with no restrictions on topics and a prize of up to 5 million yuan.

In recent years, all kinds of essay contests have emerged one after another, but the essay contest in the form of "online literature" is the first in China, which has attracted a large number of literature lovers on the Internet to participate.

In the online literature section of "Tieba", hundreds of online literary works were created in less than 24 hours.

Of course, the enthusiasm of netizens is inseparable from the high prize money of the competition.

In the past essay contests, it was already very good that the organizers could give back 30,000 or 20,000 to the participants.

Some essay contests, not only not a penny bonus, but even require participants to pay an application fee, the organizer of the name to provide a good platform for participants, once selected to be published in the media, it is difficult to think of not being famous, famous, money is not handy?

There are countless literature lovers enthusiastically participating in not giving money, let alone giving money, let alone giving 5 million so much, which suddenly detonated the Internet and attracted countless eyeballs.

It is said that Yenching University also engaged in a heated debate about this, which was considered a normal reaction under the market economy, and the high prize money was a sign of respect for literature by intellectuals.

The opposite side recognizes that this is a blasphemy of knowledge, and that literature is defiled with copper-stained banknotes.

The fierce debate of Yan University was posted in the post bar by the friends of "Tieba", which aroused the enthusiastic participation of students from Huaqing, Renmin University, Fudan University, Jiaotong University and other universities, and a debate on the "view of money" was launched, which was very powerful and even attracted the attention of many traditional media.

A newspaper under the jurisdiction of the People's Daily, which focuses on social and people's livelihood, commented on this matter, saying that this is a positive social phenomenon that reflects the collision of different ideas of the Chinese people under the conditions of the market economy......

However, some people with ill intentions aimed at Zhongzhou Science and Technology, and criticized it verbally and penually, saying that Zhongzhou Technology, a company stained with copper odor, successfully defiled the current pure literary environment with 5 million blockages, and created a precedent of "money first", which is a social regression......

Soon, Zhongzhou Technology, which was on the cusp of the storm, responded by posting a statement on the official website, which was concise and to the point, with only ten short words: science and technology are the primary productive forces.

After the statement was issued, netizens said: "Lü Buwei has a thousand words to revise "Lü's Spring and Autumn Period", and his reputation is far and wide, why has it become a social regression when he comes to Zhongzhou Science and Technology? This is engaging in double standards. Some people solicit essays and some write essays, Zhou Yu beats Huang Gai and is willing to fight and suffer, some people are just full of food and support, and the idle eggs hurt!"

Public opinion is turbulent, and the flames of online debates continue to burn, which Su Qingzhi never expected.

It is said that there must be brave men under heavy awards, who would have thought that a "ideological emancipation movement" would be exploded under heavy awards!

Su Qingzhi was depressed, it was also a mistake to give more money these days?

"It's not a mistake to give too much money, the main thing is that we give too much money, five million......"

Xu Youzhi couldn't help but roll his eyes, his boss was too loser, and he didn't take money as money at all.

Just an essay contest, 100,000 yuan can cause a huge sensation, but he had to come up with 5 million, not only outsiders, but even their own people were frightened.

Su Qingzhi opened the essay interface of the post bar and browsed casually, and suddenly several books and the author's name came into view.

Guo Jingming's "Phantom City", "Fierce House and Fierce Ghost" sung by Tianxia Ba, Wang Qingchuan's "The Legend of the Crane and the Hidden Dragon", and Cangyue's "Starry Sky War" ......

He swallowed his saliva, this is really unintentionally inserted into the willows, it was originally for the marketing and promotion of "Paste Bar", but I didn't expect to blow up so many gods, the true value of these five million flowers!

"When will the sports, military, and entertainment sections be launched?"

Su Qingzhi held back his excitement and asked.

In addition to the literary section, Zhongzhou Technology also spent a lot of money to sign a contract with well-known media reporters, athletes, film and television stars in the field of domestic sports, military, and entertainment to settle in the "post bar", and carry out "network battles" in their respective fields, and use "celebrity effect + high-quality content" to build momentum for the post bar.

Su Qingzhi prepared 20 million yuan for this marketing promotion, which is quite expensive, and if used properly, it is enough to "paste it" to make the plate bigger and completely leave future competitors behind.

Xu Youzhi said: "My idea is to slow down first, and now everyone's eyes are focused on the online literature essay, and when the popularity has declined, the next project will be launched immediately, so that netizens can always maintain their attention to the post bar." ”

Su Qingzhi nodded, this is a good way to make reasonable use of resources.

He asked again: "Over at the Fengqu Network, how is the channel opened?"

The game registration and the registration of the post bar of the Fengqu network are all the mailbox system developed by Zhongzhou Technology, and Su Qingzhi plans to open up the channels between game users and post bar users, and guide the flow through some feedback activities.

For example, if a user of the "Legend" game applies to register a Tieba account, he will be given a certain amount of game prop rewards and so on.

If the users of "Legend" can be smoothly imported into the "Tieba", even if Baidu really joins the "Tieba War", Su Qingzhi has nothing to worry about, after all, the user base of the legendary game is too huge.