Zhou Yang lit a cigarette and glanced at the two of them, just smiling and not saying anything.

After a while, Don't Changan said to Shen Qingshan: "Now, the website has just been opened, more publicity, and I will add you to the homepage later, and see how the traffic is." In addition, in the past few days, you and the fourth child have paid attention to the server, and you can do it yourself. Money, not a problem, directly in one step. ”

Shen Qingshan hesitated slightly, and said in a low voice, "Okay, don't worry." ”

In fact, whether "Chang'an Video" can make money or not, don't Chang'an's heart doesn't count.

But he knew that this path was feasible.

Because the eyeball economy is in the process of human social life, from text to pictures to audio and video.

The development trend of video websites is the optimization and improvement of video content such as programs, dramas and movies with the influx of talents, funds and the emergence of multiple platforms.

Trends in the video industry can be analyzed and discussed in terms of content, channels, and operations.

Since 2005, with the further erosion and encroachment of traditional films, TV dramas and TV programs by the Internet, the awareness of protecting rights and being purchased for film and television copyrights and program webcasts will also be strengthened again.

At that time, Sohu launched a crackdown on piracy in the Internet industry, and the video companies in the industry that spent a lot of money to buy copyrights would not allow more peers and phenomena to infringe copyrights, which would definitely protect their vested interests.

Entry point, no problem.

But in the early days of operation, video websites need more than these.

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Don't Chang'an turned on the computer and browsed the webpage of "Chang'an Video".

Zhou Yang and Shen Qingshan watched from the side.

After looking at it for a while, Don't Changan said: "The style of this web page is too copycat, and it is the same as your previous bad website."

Although the content has changed, it has not taken into account the user experience at all.

I think that the current website, in addition to providing online viewing and download links for movies, should also have its own things in other aspects, and it can't be the same as similar websites.

It's too cookie-cutter.

If that's the case, we have already lost the opportunity in the early stage of market competition. Also, why don't you open account registration?"

Zhou Yang smoked a cigarette and said, "It's too troublesome, and it doesn't help the traffic too much, so I didn't think about it." This kind of website,Few people will register.,Generally, they withdraw after looking for what they want to find.,Who has nothing to do with it? ”

Don't Chang'an said: "That's not good, you can omit anything, but this is the only one that can't be omitted." If you don't open registration, you won't be able to retain users.

Although this is troublesome in the early stage, once it is operational, it will definitely be beneficial to our future development.

There are so many users on the Internet, you can't think too one-dimensionally.

In order to ensure the temporary traffic, if the registration is not open, it will definitely not be able to retain people, and the registration must be compulsory, and it will not be able to download without registration. ”

Shen Qingshan said: "However, I watched other similar movie websites, none of them provided registration, and the traffic was good. ”

Bei Chang'an said: "Those websites are all shot to change places, and they can't last long, and there are very few permanent users." Nowadays, the Internet is increasingly advocating that everyone is an independent living individual.

And online video, too, needs this kind of personalization and localization.

If you like the video, it will appear in front of me, and if you don't like it, don't recommend it to me.

And to achieve this, it is necessary to implement a membership system.

The video industry needs to be fully personalized and localized after entering the era of big data.

When you finish watching a video, the PC or mobile terminal always loses no time in recommending "You may also like", which is a manifestation of personalized service.

In terms of localization, the video industry also needs to learn social products to make up for it. There are too many provincial, municipal, and county video news that can be effectively localized in the era of big data, which in turn generates strong user stickiness. ”

Don't Chang'an's words, listening to Shen Qingshan and Zhou Yang, it was like entering the clouds.

"Well, that makes sense......"

"Do as I say. ”

Zhou Yang said: "Okay, we'll do it right away." ”

After Shen Qingshan left, Bei Chang'an sorted out the timeline of the development of the domestic video industry from 2002 to 2017 and divided it accordingly.

He can only remember a rough idea, very rough, but the general direction should not be wrong.

If you look at the essence through the phenomenon, you may be able to find something useful for yourself.

First of all, it is the division of market share.

The first batch of camps, the merger of Youku and Tudou, iQiyi and PPS together, Tengxun Video has a strong channel and user group, plus the Internet went viral at that time, Sohu Video wanted to acquire PPTV, here, the market share of the video industry has entered the stage of carving up and holding each other.

The second camp of Fengxing, 56, Cool 6, LeTV, Bale, and even Thunderbolt Look, which relies on playback software to live, and Storm Video and Audio, do not have enough power to change the market pattern, so it is impossible for the market share of the video industry to change greatly.

And like Six Rooms and Quaqua Video, they have been exploring the subdivision of the video field, and they have made themselves profitable through online performances, allowing many online beautiful anchors to make money.

In fact, 9158 and YY both contain such subdivided video services, and the overall video ecology is gradually solidified, and subdivided videos will be popular.

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Through the segmentation of content, you can live well by focusing on all kinds of UGC.

Through the segmentation of user groups, we can also further exert efforts on targeted videos.

Through the segmentation of the business, you can't become a video giant, calm down and make small and beautiful products, but also maintain relative independence and show a unique style.

Secondly, in addition to market share, the linkage of networks and stations has also given birth to the live broadcast of major events in the video industry.

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Don't Chang'an remembers that in 2013, the first domestic large-scale network and station linkage program "Chinese Character Hero" jointly created by Henan Satellite TV and iQiyi landed on the three major platforms of Henan Satellite TV, iQiyi and PPS.

This is a sign to watch.

In the past, the phenomenon of pure TV programs entering the video industry has changed, and the video industry has begun to send players, programs, dramas and even movies to the traditional TV and film industry.

In fact, in Europe and the United States, many TV stations have deep access to the Internet.

For example, the Fox television network in the United States, as well as the likes of So You Think You Can Dance (So You Think, You Can Dance), not only have their own official websites, but also launch their own apps to fuel the show.

In the Internet era, especially in the mobile Internet era, the ecology of TV stations has been violently impacted.

In the next few years, there will be more linkage between the network and the station, and after the production capacity of the TV station is squeezed, it is not impossible to buy high-quality content in the video industry.

Moreover, users cannot directly experience the whole process of the occurrence, development, climax and end of the event on the spot, so they especially want to participate in the big event in the form of live video.

TV has accumulated quite a wealth of experience in live broadcast operations, but after a certain period of learning and imitation in the video industry, more traditional TV staff will be transferred to the video industry, coupled with further attempts at network and station linkage, live video will grow geometrically in the mobile Internet era.

It is even unequivocal to say that the live broadcast of politics, finance, entertainment, sports, military and other videos of beautiful anchors and celebrities, whether it is acting or programs, also belongs to the category of live broadcast of major events.

The content is good-looking, the bandwidth is powerful, and the device experience is good, and the effect of live video must be many times that of live TV.

But now it seems that such a situation is still a bit difficult to achieve.

After all, the time has not yet come.

However, this is definitely a development direction of "Chang'an Video".

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