Strong competitors are about to emerge, one is Taobao Global Buy, and the other is Vipshop. Pen % fun % Pavilion www.biquge.info

Vipshop is an e-commerce company specializing in special sales in Guangzhou, specializing in branded discount products, including daigou.

The daily limited-time rush purchase activity can be as low as one discount, so it is very irresponsible for a certain children's shoes to say that a discount will reduce IQ. Never underestimate the bottom line and madness of businessmen, what you play is a thrill, otherwise how to fight out of the encirclement.

Chinese babies also have rush purchases, but not as often as Vipshop, with a minimum discount of 50%. The time is determined according to the time of foreign brand discounts, and when foreign countries play discount activities, the purchase price is cheaper, and Chinese babies will naturally give discounts.

Vipshop belongs to the B2C model, Jingdong shopping malls in the purchasing industry, but the business model is different from JD.com. China Baby started with a C2C model, and now it has also begun to cooperate directly with suppliers and adopt a B2C model.

The B2C model is easier to ensure the quality of goods, and does not rely too much on third-party stores.

This is also Hang Yu's confidence to raise the price of advertising space, because he doesn't need to whisper to the shopkeeper, but the shopkeeper is respectful to Hang Yu. When Hang Yu negotiated more partners, all the shopkeepers combined could beat him alone, and at that time Hang Yu really dominated.

"There are more and more products in China, and we need more professional photographers and models to improve the visual senses and service quality. "Hang Yu looked at China Baby for a while and found that many of the clothes did not have model pictures, or the photos were too ugly.

There were no competitors before, and shoddy manufacturing didn't have much impact, but now it's not good.

"Do you want to work with a photography company?" asked Yang.

"No, we built our own studio to serve the Chinese baby, but also for the shopkeepers. Hang Yu said. Serving the shopkeepers is actually pulling business, and so many shopkeepers must have made money.

"Doing everything by yourself will not distract you from energy and money. Yang said.

"Why do you have to fake what you can do to others? Specializing in a certain industry may develop quickly, but it will never become a big tool. A true great master will never learn only one kind of martial arts, we must have the ambition and preparation to become a great grandmaster. Hang Yu said.

"You always convince me. Yang said.

Hang Yu said a few words here, and the personnel department received a new task to recruit sixteen commercial specialists.

In addition, a photography team was hired, and the number of people was researched and formulated by the personnel department and handed over to Hang Yu for review, based on the estimated photography business volume of China Baby. After some data investigation and calculation, the personnel department believes that the photography team needs about 20 people, including a photography director, two photographers, four photography assistants, two gaffers, two makeup artists, two stylists, five post-production, and the models are not fixed.

This is the recommended number, and the specific positions and numbers are subject to the actual needs of the research.

At the same time, some people have applied for the position of secretary to the chairman one after another, because the salary is relatively generous, and there are quite a lot of applicants, and most of them are beautiful women. Fortunately, Hang Yu and the personnel department passed the anger, and it depends on the strength and not the gender, so the personnel department decisively eliminated the improper heart.

There were five people in the second round of interviews, three men and two women, which shows that most of the powerful ones are men. Why? Because less than half of the men who come to the interview are women, but more than the women pass the interview, which is enough to explain the situation.

Hang Yu and personnel manager Tan Zongqin presided over the second round of interviews, and personnel director Fang Shuyu helped.

Fang Shuyu is 36 years old, used to work as a personnel manager in a manufacturing company, resigned for family reasons and took a break for a while, and later found Jiang Yan Company as a personnel director, with a higher salary than her previous manager, and her personnel experience is very rich.

Before the interview, Hang Yu had already read the information of the five interviewees, as well as the evaluation of the personnel department.

To Hang Yu's surprise, there was a woman named Song Xiyuan among the interviewers, at first he thought it was the same name, but he didn't expect it to be her. Song Xiyuan was even more surprised than Hang Yu when she saw Hang Yu, and she didn't expect to see her again on this occasion at all.

However, Song Xiyuan's psychological quality is very good, and after his pupils are slightly dilated, he immediately returns to his original state.

"Du Zhenyu, do you know about purchasing agents and Jiangyan's business?" It was Tan Zongqin who spoke, he sat in the middle to preside over the interview, and Hang Yu mainly came to listen and see which one was more desirable and eye-catching.

The resumes and abilities of the five have been tested before, and this time it is mainly a test of their homework and character.

"I've never heard of daigou before, and after some understanding, I feel that this industry is very new and promising. The reason why e-commerce is so competitive is that it reduces the expenses of intermediate links and physical operations, greatly reducing expenses and increasing profits. The purchasing agent not only has the advantages of ordinary e-commerce, but also cleverly makes use of the international price difference, which can be said to be a profiteering industry. Du Zhenyu was quite surprised when he saw Hang Yu sitting in the interviewer's position, and quickly stabilized again and watched Tan Zongqin speak.

The gross profit of the purchasing industry can reach 20-30%, the gross profit of Dangdang is about 15%, and Jingdong is only about 10%. China Baby has not yet gone through the formal procedures, omitting the high customs tariffs, and the gross profit can reach about 20%-300%.

This is the reason why Chinese baby can create a miracle of monthly profit of tens of millions in just one year.

"Well, tell me about it. Tan Zongqin looked at the other person.

"Before applying, I also tried to understand Jiangyan and the daigou industry, because both are very young and I don't get much information. I didn't expect luxury goods to have such a huge market in the mainland, and I may have underestimated the capabilities of mainland consumers. Through China Baby, I have come to the conclusion that perhaps mainland consumers are not unaffordable to buy luxury goods, they just need a more affordable and convenient store. Ji Zhongxiao said.

"Yes, next. Tan Zongqin's expression did not change, and he couldn't see any attitude towards him.

Hang Yu nodded secretly, Du Zhenyu and Ji Zhongxiao's views have their own characteristics, and they said two important reasons for the success of purchasing agents. It seems that the personnel department has a strong screening ability, and the first two people said very good points, and Hang Yu is looking forward to the next interview.

"I was shopping at a store on Taobao called Yuxue Daigou a long time ago, and there were no Chinese treasures at that time. The first time I came into contact with daigou, I immediately had a heart-warming feeling, and I think most female consumers should be like me. Song Xiyuan said.

Hang Yu was quite surprised when he heard this, but he didn't expect Song Xiyuan to be an old customer of Yuxue Purchasing.

"I used to do advertising design, and I have experience in advertising design for various brands of clothing, automobiles, and home appliances. I saw many well-known brands in Yuxue Daigou, and I was quite surprised at the time, how can one store sell so many brands at the same time. Through chatting with the store owner, I gradually understood the business model of daigou and became interested in e-commerce daigou. ”

Song Xiyuan continued: "I am a loyal customer of Daigou, and I have talked to many customers, and I know their psychological thoughts very well. There is no doubt that China Baby is a successful business model, and ordinary people do not know its source of profit and think that it is taking advantage. That's what I thought at the beginning, because the luxury goods of Chinese treasures are equivalent to seven or eight discounts in the mainland, and I can't think of how it can make money. ”

"Later, I learned about the profit margin of daigou, but I still think it is a good deal, saving money and other discount activities. Women's consumption concept is emotional and affordable, which is why many stores can arouse women's consumption impulse as long as they hang out red discount letters. The success of daigou lies in the fact that luxury goods are already very attractive to women, coupled with affordable prices and convenient shopping. ”

Song Xiyuan still has a lot to say, but considering that it is not good to say too much in the interview, he stopped.

"How did you think of applying for the chairman's secretary when you were doing advertising design?" asked Hang Yu.

"I was looking for a job locally, and then I thought I could do the job because I thought I could do it, and the salary would meet my requirements. I majored in advertising design, which does not mean that I can only be an advertising designer. Song Xiyuan said.

"We have a position as an event designer in our company, and I suggest you try it. Hang Yu said.

Song Xiyuan originally thought that if she knew, Hang Yu would say good things to her, but when she heard this, she suddenly fell to the bottom.

She had seen the position of event designer, and it was indeed more suitable for her profession, but the salary was a cut lower. The chairman's secretary is four thousand eight a month, and the event designer is only three thousand six a month, and fools know which one is better.

She thought to herself: Anyway, I am a loyal customer of China Baby, and I should have an advantage.