Chapter 994 Rectify the Weibo public opinion environment
"Manager Xie, I haven't slept all night. Chen Bingrong saw that a large number of people in the fund company were settling accounts, and guessed that they were preparing all night, so he couldn't help but tease.
"The company is busy, and it's common to work overtime all night, and I'm used to it. Xie Pinggang said calmly: "Do you want us to cooperate with you to check the accounts? I have a lot of people here." ”
"No, I've got enough people with me. Chen Bingrong said.
"More than 30 of you have to check the accounts for several months, and I am afraid that you will not be able to do it in a week or two. Xie Pinggang hopes to send these guys away as soon as possible, and the impact on the company for a week or two is very bad.
"Who said that I want to check the accounts for a few months, according to the report letter we received, your company's accounts for September last year had a problem, we just checked that month. Chen Bingrong said.
"Last September, it was six months ago. Xie Pinggang thought to himself, the content of this report is too specific, the whistleblower knows so much about the fund company, and the problem from six months ago is now investigated, it should not have been premeditated, if this is the case, it will be troublesome.
Xie Pinggang's mind turned sharply, recalling the business in September last year, but he couldn't think of a problem for a while.
"Manager Xie, your accounts for that month are still there. Chen Bingrong asked.
"Yes, I'll have someone call it out right away. Xie Pinggang said.
The accountants were speechless when they learned that the tax bureau only checked the accounts for September last year, which meant that they had all night in vain. Although there is overtime pay, it does not have any effect, and it still feels like it is in vain.
Jiangyan Group's accounts are divided into electronic accounts and physical accounts, mainly because of the fear of server poisoning, while the physical ledger is troublesome to keep, but it also has advantages.
Of course, you don't need to take out the physical ledger for ordinary account checks, just use the electronic ledger. Even if it is an electronic ledger, it is not so easy to re-liquidate it.
"Why don't you use big data to settle accounts, it should be much faster than manual work. Chen Bingrong asked.
"Big data is not a panacea, and sometimes you have to rely on manual labor to find out the problem accurately. Xie Pinggang knew as soon as he heard it that this estimate didn't know much about big data, and he just heard the name.
In recent years, the means of making false accounts have become more and more sophisticated, and big data has not yet been smart enough to calculate anything, and only manual liquidation, even people who are very familiar with the company can see it.
"Don't waste time, don't want to work overtime all night. Chen Bingrong waved his hand, and the people he brought took their seats one after another and began to analyze the accounts. Chen Bingrong said to Xie Pinggang: "We need some time, Manager Xie can send someone to watch if he is not at ease, but there are not so many people." ”
When Xie Pinggang heard this, he clapped his hands at the accountants and said, "Everyone can get off work, go back and have a good rest." ”
One accountant asked, "Are we going to go back to work as usual?"
Xie Pinggang said: "Our company has adjusted the shift, you can take a day off, how to arrange yourself to go back to read the form." If you go back to other companies and ask, your headquarters should arrange it too. ”
After sending the accountants, Xie Pinggang left two accountants who worked the morning shift to assist Chen Bingrong and others, while he himself went back to the office to drink a cup of coffee and continue to work.
The tax bureau's audit is quite stressful for fund companies, and Xie Pinggang can only rest assured when he sees the results.
He worked a day shift yesterday and worked overtime all night, and he had to wait for Chen Bingrong's accounting results, which was equivalent to working for more than 20 hours in a row.
There are not many cases of overtime like this, and Xie Pinggang has encountered it for the second time.
The last time I worked overtime for more than 20 hours in a row was not long after the fund company was established, when micropayment was developing rapidly and the financing amount skyrocketed.
It is impossible for ordinary employees to play like this, after all, their salaries are average, but senior managers like Xie Pinggang have high salaries and responsibilities.
Hang Yu was more calm, and after sending Zhang Yue and the others away, he still worked according to the plan.
In addition, Hang Yu accepted Liu Shengjian's proposal and decided to redefine the development direction of Weibo.
The word "positive energy" is the key, and Hang Yu believes that as long as it is done properly, it can change the atmosphere of Weibo while maintaining openness and numerical advantages.
"This tax bureau audit reminded me that we must be independent, but we can't have no position at all, and the result will be unflattering in many aspects. I don't think it's possible for a well-known company like ours to take advantage of all the benefits and stay out of it. Hang Yu said.
"We're just providing a platform, and as for how users communicate, it's not something we can control. If you have to stand in line, I estimate that it will destroy the original ecology of Weibo, and if you don't do it, it will be a disaster. Yue Qin said.
"Recently, the technology department is working on a new technology, also based on cloud computing and big data technology, to develop a system that can count malicious comments. If this system is successfully developed, we will be able to screen out those users who maliciously market and comment in the future, and the water army will have nothing to hide. Hang Yu said.
"Let's not talk about whether this system can succeed or not, even if it does, it doesn't seem to be good for us. To some extent, our social platforms are so active because of malicious comments and all kinds of controversial marketing articles. On the contrary, if Weibo is well received, I estimate that the user usage time will be reduced a lot. Social platforms need controversy, and without controversy there is no activity. Yue Qin said.
"Isn't there any other way to increase user activity than to rely on these controversial topics? Can we create a social platform that is full of useful information and relies on useful knowledge and information to retain users?" Hang Yu said.
"Isn't this Zhihu, but as far as I know, Zhihu was originally a relatively closed social platform. After the opening of Zhihu, the atmosphere of the whole platform gradually became less professional. There are hundreds of millions of Weibo users, and there are definitely not many people who want to learn, and most of them love to watch those messy things. We can't change them, all we can do is cater to their preferences. Yue Qin said.
"I don't think users' reading habits are unchangeable, because a lot of users don't know what they like to watch. It's as if before the Internet existed, users didn't know what they loved to watch the Internet. In other words, we can try to create a new social atmosphere, but the risks are significant. Because our plan is to create a platform where self-media is prevalent, and most of the self-media is for marketing purposes. In fact, without those marketing accounts, the sales of cosmetics on Daigou may not rise so fast. Marketing articles are born to stimulate users and change users' consumption concepts, which is destined to cause some negative consequences. No matter how you look at it, it is almost impossible for us to create a platform of positive energy without affecting the company's revenue. Jiang Rong said.
At present, most of the articles we see on the Internet are for marketing purposes, but the marketing objects are different.
There is money for patriots, there is money for women, there is money for shabi, there is money for foreign slaves...... Different subjects like to read different types of articles.
For example, patriots like to watch all kinds of boasting about Chinese science and technology, China's strength, women like to see girls rich and women's rights, men supporting their families and cooking, etc., Shabi likes to watch the kind of things that are obviously inciting emotions, such as shock, scared to pee, foreign slaves like to watch all kinds of boasting about foreign countries, such as the spirit of craftsmanship in books, the spirit of renunciation in Europe and the United States, the sewer of German conscience and so on.
In the end, these marketing accounts have only one purpose, which is to make money from these people.
Among these many consumer groups, women have the strongest spending power, so Weibo has the most marketing accounts for women. Men's money is the hardest to earn, so ......
We often see articles that praise women as princesses, but we don't see articles that praise men as princes, and here's why.
It's useless to praise men, men don't believe in this, and they can't make money.
There are really people who don't believe in evil and try to change men's consumption concepts, and the results are similar to Xu Rui. Fortunately, Xu Rui woke up early and changed his words in time, otherwise he would lose the clothing sales.
Of course, men's money can also be earned, but the field is relatively narrow, and the best thing to earn at the moment is games. Games don't need marketing at all, and they don't need to rely on those messy theories to distort men's perceptions.
Because most young men, as long as they have played games, there is nothing they don't like to play.
There is also a point of view that makes money from men through women, because women's spending power exceeds their own capabilities, what should I do?
So after advocating a wave of maintenance, cherishing, and feminism, the marketing account began to advocate the standard of boyfriends again. What should I do if my girlfriend is angry?
There is a very famous joke on the Internet, saying that a male user posted a status on Weibo, asking: Valentine's Day is here, what gift to buy for his girlfriend for 200 yuan.
Answer: Give her freedom.
In fact, this paragraph was made up, and the purpose was to stimulate consumption.
"This is also what bothers me, marketing accounts can stimulate consumption, and the benefits for us are self-evident. However, they do poison the minds of young people, and I think it should be properly rectified. In addition, our main target is not marketing accounts, but vicious media. It is very clear that developed countries have bought water armies and carried out ideological invasion on social media in our country all year round. Since its development and growth, Weibo has become their main front, and there are a large number of news releases that add fuel and vinegar and incite emotions every day. My original idea was to hope that everyone would see more, and if you see more, you will naturally understand, but according to the current situation, counting on hundreds of millions of users to wake up, I feel that it is better to expect sows to go up trees. Hang Yu said.
"This phenomenon is really serious, mainly because Weibo is very spreadable, even if we block those big Vs, just the trumpet can make things happen. Yue Qin said.
There are countless points between Jing, Japan and the United States, and their methods of inciting emotions are actually obvious, China was indeed very backward in the past, and they directly used facts to belittle China. Now that China has developed, they have begun to fabricate, distort, add oil and vinegar, magnify details, etc., and they cannot prevent it.
For example, if a local government is corrupt, is there such a thing? There must be.
But if Cents wants to use this kind of thing to stimulate the people, he will add some material or P pictures to the news. A lot of the news pictures we see, the kind that clearly disparages China, are P.
Of course, there are also real ones, such as environmental pollution, violent law enforcement, illegal crimes, and so on.
The question is, which country doesn't have these problems? This is not to make excuses for problems, but to see the basis of reality and actively change the country, rather than just complaining and belittling.
Recently, there is another famous saying on the Internet: why can't we recognize the merits of other countries?
The question is, other countries have merits, should we learn from them on our knees?
Here is a quote from Jiang Wen: I want to stand and learn their advantages.
"That's what I think, that kind of article that is obviously not of a good level, we can resolutely crack down. And those articles that are more worthy of scrutiny, we should use razing to control raze, and rely on marketing accounts to make marketing accounts. Hang Yu said.
"What do you say?" asked Yue Qin.
"We can take the initiative to support a group of marketing accounts with high professional level and strong analytical ability, so that they can expose those marketing accounts with ulterior motives. Through this kind of controversy and struggle, it can not only quickly improve the level of users, but also improve the playability of Weibo. What is the problem now? There are too many marketing accounts with a high level of professionalism and a firm stance. Hang Yu said.
"It makes sense, crackdown, management, support, these three sets of surgeries, I estimate that the public opinion environment of Weibo will change a lot. Jiang Rong said.
"Thank you for helping me summarize. Hang Yu said with a smile.
Hang Yu's proposal was unanimously agreed by the office, and according to his three-piece surgery to rectify Weibo, although it cannot completely become a platform for positive energy, I believe that the public opinion environment will take on a new look.
At about nine o'clock in the evening of the same day, Chen Bingrong finally found the account problem of the fund company, involving funds as high as 1.5 billion. As soon as this result came out, the senior management of the fund company was surprised, and Hang Yu was notified by phone, and Hang Yu also attached great importance to it.
At this time, Hang Yu had already finished taking a shower at home and was about to make a hot kang with his wife, and after receiving the call, he immediately changed his clothes and rushed to the fund company.
"How could there be such a big financial loophole, and no one found out, what is your financial management department doing!" Xie Pinggang pointed at Sun Zeying, the minister of financial management, and scolded, if it weren't for the protection of the law, it is estimated that he would kick it up.
As the general manager of the fund company, Xie Pinggang has very little money in the future, except for personally supervising the funds in the early stage. Because the accounts of the fund company are too complicated, he has to lead the development of the fund company, and he is weak.
Generally speaking, there will be no such big loophole in the funds, and Xie Pinggang did not expect it at all.
"Call me all the people involved in your department right away, and call me when you're asleep. We must find out how this account is done tonight, or everyone will not eat. Xie Pinggang said.
"I'll let them know right away. Sun Zeying didn't dare to refute half a word.