Mark's version of the "Twilight" series will inevitably be ridiculed by some people for being feminine, but it properly pokes at some people's G-spot, even if the gay played by faggot is good, it is still a sex performance, not acting, so Mark, a little woman written by a big man, is considered by many people to be talented.

The set is second only to Harry Potter on the Omega Modern bestseller list, and Mark's fame has also contributed to it, and it is no less popular than Harry Potter thanks to the MM Group's efforts to promote it in partnership with Amazon and Random House.

It is different from the original version, MM invested a huge amount of money in publicity and promotion at the beginning, and it was popular before shooting, I heard that Mark took the route of Ma Lisu's idol drama, and the dignified director put down his body to do this shameless thing, and there is no possibility of missing it, it invested more than 40 million, but the advertising sponsorship fee has been pulled back more than 30 million, the big head is Audi car, the clothes worn by the hero and heroine, boots, Sunglasses, daily necessities, and even the jerseys, bats, and hats used by the Cullens when they play baseball are sponsored by major league teams, which is equivalent to saving them three-quarters of their investment, which is a thing that will never be lost.

And a big director at Mark's level actually went to make a chick movie, this is a matter of self-depreciation, and some film critics have criticized Mark, for the sake of money, anything shameless can be done, if it wasn't written by Mark, they would have scolded even worse.

But the momentum and marketing of "Twilight" are not comparable to the original, and during the filming of Madison High School and Kalama High School, three or four hundred fans came from far and wide every day to show their support and encouragement.

Videos uploaded to YouTube every day are viewed by a large number of people, and the click-through rate is far ahead.

Once upon a time, Hollywood staged many myths of overnight fame, so that businessmen who tasted the sweetness began to write chapters, and only then did Spider-Man reappear, Batman roamed the night sky, and Superman returned again...... Big movies are always commodities that sell money, producers are always profit-seeking animals, and audiences are generous gods, turning a steady stream of gold coins in their pockets into terrifying box office figures in theaters.

Since the "Twilight" series was put on the shelves, the owners of major bookstores have all been grateful to Dade, sales may not be a guarantee of quality, but must have catered to a certain demand of society, which is then reflected in the market in another way, that is, the box office of movies, movies and books have produced a certain synergistic effect of mutual assistance after years of elimination, which is why bestsellers have been repeatedly made into movies, or books continue to sell well as derivatives of movies.

Just as "Harry Potter" is devastating in the market, the invincibility of the "Twilight" series is also well known, if the consumption core of the former is aimed at the innocent and brilliant children's collective, then the latter's infinite fans are cardamom youth, books and movies with pure love themes are the best emotional textbooks for teenagers and girls, and at the age of the beginning of love, every young girl will be moved by such a romantic story, there is no doubt that "Twilight" The series of stories has narrowed the distance with the young student group, and the female students are the most solid fan group among them, and the foundation is a set of people.

The success of "Harry Potter" also shows that adults may not be the main consumers of a certain type of film, the consumption concept of young audiences has changed, and their spending power has become obvious to all, as a magic series comparable to "Harry Potter", "Twilight" consumer group is slightly older, beginning to have some kind of emotional needs of their own, and at the same time they have more pocket money in their pockets, and can even earn after-school income.

The concept of love among teenagers in the United States is also relatively free, young girls will be ashamed of not having a boyfriend to send flowers at the birthday party, even if they are thirteen years old, they will be sad because they have not filmed, so such a pure love story itself has infinite lethality to the girls, the age of this group of girls is also about fifteen to twenty-five years old, it is certain that "Twilight" is aimed at this group of audiences, and a consumer group that is different from the previous chick movies is being generated.

Pascal, one of Colombia's biggest tycoons, is a good chick moviegoer, and she is sensitive to the fact that Mark is not only building a new brand of his own, but also discovering a new market, and the main consumer in this market is teenagers.

Coincidentally, Twentieth Century Fox spent a lot of money to create the magic blockbuster "Dragon Knight" released in December, targeting teenagers, but they were targeting male and female teenagers, so they dared to boldly invest 100 million, while Mark's "Twilight" aimed at the group of girls, only about 40 million.

With an investment of 40 million, more than 30 million advertising placements have been made, but they operate according to the standard of A-level blockbusters, MGM and Columbia jointly distribute in North China, and overseas distribution and promotion are handed over to Columbia Samsung.

MGM's distribution system is Lianyi, MGM laid off the distribution department of Lianyi, and many manpower and resources were taken over by MM, so that MM has its own distribution capabilities, they plan to build a world-class distribution team, but the plan is not as fast as the change, after the acquisition of Colombia and MGM, MM already has world-class distribution capabilities, and then invest some chicken ribs and romantic resources, so their distribution capacity is limited to North Mi, every time there is a big move, they must join forces with Colombia.

Marvel Films, another production company under MM, did not carry out its own distribution business, and their global distribution business was handled by Columbia, and they existed as a simple production company.

It is worth mentioning that the MM TV division was upgraded to MM Home Entertainment, which specializes in the production of TV series, and is not limited to providing content for the MM TV network, as long as the price is right, it can supply other TV networks.

With such a huge investment in publicity, it is only a matter of making more and making less money that "Twilight" will definitely be a big hit, and it has never been a dark horse, but a champion horse that has been leading since the start of filming.

After it determined the schedule, it was booked on Valentine's Day, and many film companies were relieved, for fear that it would be released in the summer, and there was another blockbuster with amazing appeal in the summer file.

They were split into two teams to shoot the location scenes, and the progress was very fast, completing the school scenes before the start of the school year, and then moving to the suburbs to shoot other locations.

As a Ma Lisu movie, it is an idol style, Mark is deeply aware of the three flavors, dog blood, and sadism are necessary, and the picture must be beautiful, the scenery must be beautiful, the male and female protagonists must be beautiful, how cool and handsome and how to shoot.

Howard is evil and handsome, Bella is melancholy and cold, as for the set, it is extremely exquisite, if you want to attract young boys and girls into the cinema, you have to do what you like, young people's aesthetics are like this, they must be cool, they must be handsome, and they must be beautiful, it is conceivable that once Mark's movie comes out, it will definitely be like "Harry Potter", sprayed to death by film critics, but what does it matter? The key is to discover a brand new brand, a brand like a gold mine, which is a great thing for MM and MGM, and it is a great thing to be able to make money.

For MM, which has its own TV network, having a strong ability to output public opinion can't influence national events, but isn't it difficult to drown out a few film critics and change the views of the general audience?

So after "Twilight", "No Country for Old Men" was launched, in order to eliminate the bad effects of making idol films, they will do their best to build momentum for Mark, change Mark's impression in the academy, and push Mark to the altar and become MM's business card, this is the consensus of the other three giants, Mark did not perform at the Oscars, what are you talking about on the altar?

Downey is now popular, advertising endorsements are constant, and he is a semi-cameo here, so the crew arranged to finish filming his scenes first, let him leave the group first, and then shoot other scenes, as a new superstar, this treatment is still there.

Mark's current job can be called three hats, filming "Twilight", preparing "No Country for Old Men", and at the same time remotely controlling the daily work of the MM board of directors, but he rarely stays on the board, his assistant Anne holds meetings on his behalf, and then reports to him, the board of directors has its own set of operating rules, which can generally operate normally, non-major events, Mark does not take a position.

Giselle recovered almost after giving birth, and she represented Mark in board meetings while he was away, with Anne's help in completing the work.

It can be said that Mark, the chairman, is the most incompetent and lazy chairman, he is just the existence of a mud fetus bodhisattva on the board of directors, and does not do anything, except for instigating mergers and acquisitions and large projects again and again, and the specific daily operation affairs, all of which are ignored, as for restricting the functions of the chief executive, it is a joke, and he leaves everything to Iger to do.

The others, whether it was Anne or Giselle, did not have enough prestige to restrain Egger, and as for the Ellison siblings, they were lazier and less manageable than Mark, so Egger was the most powerful.

Mark's legal adviser David has hidden worries, in the long run, Mark and they may be marginalized, but Mark is not worried, Iger is a smart person, knows who is most beneficial to cooperate with, and rebellion must also have capital, and Mark and Ellison, the forces behind the scenes are far above Egger, if there is a bad heart, how to resist the counterattack of the two major forces.

Mark also has his own industrial layout, this Wang brother and sister family fund, controls the huge industry, Brother Gu, Facebook, Twitter, and invests in more than 20 projects, once it begins to break out, its value is far above MM, and he can use MM to rebel.

However, in order to worry David, Mark brought Giselle into the board of directors and let her watch here.