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First the actors in the play sent stills, and then the well-known band Bailian made a preview in the show, arousing everyone's curiosity, and then through the well-known Gong Chengde semi-officially released the MV, which confirmed the matter to everyone.

Gong Chengde is also the heir of Gong's Media and the dual identity of GTV host, so soon after this micro-blog was issued, many celebrities and celebrities forwarded it friendly, and it also set off a wave of discussion on the Internet for a while, although it could not compare with the momentum of "Gong Zhongji 2" and "Dashang Palace", but the bright rhythm of the entire MV still left a deep impression on a group of netizens.

The vast grassland, the colorful royal flags, the young men and women who are just right, and the sonorous and beautiful background music instead of the heartbeat......

After the MV was released, there was another wave of searches for "Huanzhu Gege", and then some "informed netizens" reprinted those photos from the social network of "Little Swallow", and various analysis and speculation.

Gong Chengde did not give any further explanation, and Xingyue also remained stationary, leaving netizens to play on their own.

"Could it be that this is the killer feature of Xingyue TV? "Tricks in the Palace 2" is actually just a disguise?"

"According to the news revealed so far, this drama is also a palace drama, but the actors are all new faces, how can they resist the aggressive offensive of "Dashang Palace"?"

"So, Xingyue is taking the route of numbers this time?

"Visually, this is just a regular drama shot by Xingyue, and Xingyue's focus is still on "The Palace", so everyone is scattered. ”

……

The online discussion about the mysterious TV series "Huanzhu Gege" is in full swing, and offline media reporters will naturally not miss the opportunity to dig up news, and the first to be affected is naturally the Xingyue Public Relations Department and the crew of "Palace in the Palace 2", which are fighting a propaganda war with Ocean TV, whether it is holding a press conference or participating in interviews, recording variety shows and other promotional activities, they are always frequently asked questions about "Huanzhu Gege".

However, there was no relevant instruction from the top level of Xingyue, and there was no news from the second young man of the palace at all, so they were really speechless. can only let everyone wait and see in vague words, and then bring the topic back to "The Palace Strategy" with a little embarrassment, which aroused the interest of the media even more, and they felt more and more that the drama "Huanzhu Gege" was not trivial.

Another one who has been recruited is undoubtedly Ocean TV. In the process of building momentum for "Dashang Palace", they couldn't bypass the inexplicable TV series.

"Excuse me. What do you think of Xingyue TV's "Huanzhu Gege"? What do you think of the rumors on the Internet that it is Xingyue's killer feature?"

"Are you also like Xingyue, have prepared other secret weapons?"

"Have you watched the MV of "Huanzhu Gege", what is your evaluation?"

……

That's it. This TV series, which does not have any publicity budget, is like a maggot on the PK battlefield of the stars, the moon and the ocean, although it will not steal the limelight, but it can be strong and brave with the spirit of Xiaoqiang.

Xingyue temporarily let it go, but the ocean side collapsed a little, and when a certain high-level faced this problem for the nth time, he said in a tone full of impatience, disdain and mockery: "I watched the MV, except for the songs of Bailian, there are still merits. In other respects, it is not an exaggeration to describe it as cheap and inferior, so I don't think our old friends would make such a thing as a killer feature, to be a joke, if we even take this idea to heart, I can go to Gong Chengde's show and kiss the donkey on the spot. ”

The "remarks about the ass of the donkey" instantly made "Huanzhu Gege" top the list of hot topics, and the entertainment channels of some portals have posted this news.

"A senior executive of STV satirized GTV for not broadcasting a new drama. claimed that if "Huanzhu Gege" has ratings, he will kiss the donkey's ass in public!"

"After Barkley kissed the donkey's butt, and STV will follow suit, it remains to be seen whether "Huanzhu Gege" can give everyone this opportunity. ”

"Huanzhu Gege" has not yet revealed the mystery. Curious that the audience wants to kiss the buttocks for it?"

If yes, etc.

This incident eventually made "Huanzhu Gege" more attention than "Palace 2" and "Dashang Palace", and many university advertising teachers and students were dumbfounded, calling it "a gorgeous counterattack of an MV".

Gongshi Media Building, General Manager's Office.

Gong Chengpin browsed the information on the Internet expressionlessly, and after scanning the headlines of several representative websites, he slowly lay down in the chair, rubbed his temples, and then sat up straight again, reached out and took the phone and dialed his younger brother Gong Chengen's mobile phone.

"Brother, what's the matter?" Gong Chengen's tone of "getting cheap and selling well" is very obvious.

"Well done. Gong Chengpin said nonchalantly.

"Brother, what do you mean?"

"What are you pretending to be garlic with me, doing mysterious marketing thinking you can hide it from me?"

"Hey, brother, don't say that, it's a little bit of luck, of course, Gu Shuai and I also did some things to fan the flames, mainly because everyone cooperated. ”

Gong Chengen's pride could not be concealed at all.

The expression on Gong Chengpin's face was like eating half a fly, although he was also happy that his younger brother had played such a beautiful hand, but it was inevitable that there was a kind of chagrin that things were out of control, so he adjusted his feelings and asked, "This thing was also planned by Gu Yongsheng?"

"The general idea he put forward, that is, to borrow the Dongfeng theory, and other details are the result of our joint consultation, no way, we don't have enough publicity budget, so we can only put on our own clothes, that 'star and moon killer' is from Gu Shuai's handwriting, how about big brother, okay?"

"Okay," Gong Chengpin said helplessly, "Depending on the situation, your next step is to officially announce the name of the play, right?"

"Big brother is wise. ”

Gong Chengpin pondered for a moment and said, "In view of your good performance, I will approve the venue and budget for your press conference, and then I will leave the ten o'clock file to you, let it go." ”

"Thank you, big brother. ”

"Say hello to Gu Yongsheng for me. ”

"Hmm. ”

As soon as Gong Chengpin put down the phone, his private mobile phone suddenly rang, and the phone screen displayed his grandfather's number, Gong Chengpin quickly connected, and heard the voice of Steward Ma: "Young Master?"

"Marber is me. ”

Then it was replaced by the voice of Grandpa Gong Yuanhe: "Sketch, where is it now?"

"Grandpa, I'm in the office. ”

"Well, the promotion of Xiao En's TV series is that you are operating?"

"No, it's himself. ”

"Xiao En?"

"That's right, grandpa. That Gu Yongsheng was helping him. ”

"Oh, haha, that's right, Xiao En's execution ability is there, but such a meticulous layout and progressive approach is not his style. That's pretty good. Seeking opportunities in adversity, the sword goes sideways, this Gu Yongsheng is not simple. Xiao En's investment is very cost-effective. ”

"Yes, Grandpa. ”

"If he has any ideas in the future, try to cooperate, and when the episode comes out, you can review it and put it in the ten o'clock file. ”

"Before answering Grandpa's phone, I just hung up Xiao En's phone and told him these things. ”

"Well, let's call the three of them to dinner at home tomorrow night. ”

"Okay. Grandfather. ”

After Gong Chengpin hung up the phone, he crossed his hands and clasped them, fell into deep thought, and after a while, he said to himself "ancient, mediocre, and life".

……

Gu Yongsheng was sitting and eating a boxed lunch with Gong Chengen at this time.

"Filming will end in early November at the latest, which is more than enough time. Gong Chengen pulled the lunch box without any aristocratic spirit. He said.

Liu Jingting nodded and said, "There is no pressure to complete the whole drama a year ago, and if you want to broadcast it, make sure that it is one day earlier than "Dashang Palace". ”

"That's no problem, this time I took advantage of the east wind to achieve such unexpected results. Big brother should have nothing to say, speaking of which, Gu Shuai, I now understand why my eldest brother is so jealous of you. ”

"Afir?"

"No, the main reason why he doesn't understand you is the person, and the second reason is that you are really too scheming, and this time it was really an eye-opener for me. Gong Chengen said with a smile.

"It's not enough to take advantage of the trend, put your eldest brother in this position, he can also think of this idea. ”

"That's right. ”

"By the way, there is one more thing, if a few leading actors can sign it, as expected, there will be a sequel to this show, and if the show becomes popular, several of them will become hot stars. ”

"That's no problem, I'll go to my grandfather's house for dinner tomorrow and mention it at the dinner table. ”

Liu Jingting suddenly laughed and said, "My reminder is actually a bit redundant, your eldest brother will definitely take it into account." ”

……

The palace family dinner did not become a personal commendation banquet for Gong Chengen as everyone thought, and the head of the family, Gong Yuanhe, just let Gong Chengen talk about the idea of shooting TV in passing, about the successful publicity of this case that can be comparable to university textbooks, without mentioning half a word, Gong Chengen looked pampered and not surprised, and seriously told his own feelings, the importance of teamwork, and heard several elders at the dinner table nodding frequently.

The mother sitting on the side was both distressed by her son's emaciation and proud of her son's growth, and her feelings were more complicated.

"Let's not talk about the TV series, Xiao En's warm-up promotion this time is very beautiful, turning unfavorable factors into favorable conditions, it is very exciting in one go, I think Fang Jun can record it, and it can be used as an example to train newcomers in the future. ”

Gong Yang looked at Gong Chengen approvingly and said.

"The third uncle always exaggerates when he praises people. Gong Chengen said with some embarrassment.

"The facts are in front of you. Gong Yang said.

"Actually, thanks to my eldest brother and cousin, I was really lucky this time, I didn't expect that someone on the other side of the ocean would stand up and 'help'. ”

As soon as these words came out, including Gong Yuanhe, the whole table would smile, which is also the tradition of the two families of Ocean and Xingyue, as long as it is about each other's ridicule, they will always smile.

"As long as you can entangle, don't be afraid that they won't come out and reply with a few sentences, this is also a tactic, not luck. Miyaenhe finally gave a comment.

Gong Chengen nodded and said: "Gu Yongsheng also told me the same, he said that if the ocean side doesn't respond for a day, we won't do an official press conference for a day." ”

Gong Yuan and Wan'er smiled and said, "Is he still going to step on the "Palace Plan" a few times, and let your eldest brother come out to say a few words?"

Gong Chengen smiled embarrassedly and said, "Originally, I had this plan, but after we discussed it, we felt that it was enough not to pat the big brother's ass, and if we got down, it would probably backfire." ”

Everyone laughed again, Gong Chengpin shook his head with a slight wry smile, and his mother said: "You brothers and Xiaohui should work together and don't engage in infighting." ”

"Hmm. ”

Pin Chengen replied, and the other three juniors nodded in unison.

"Actor contract, what are you going to do?" Gong Chengpin glanced at his younger brother. Asked.

Gong Chengen laughed silently and said, "I was about to wait until I finished eating to tell my eldest brother about this, I don't know much about this, eldest brother, you can arrange it." ”

Gong Chengpin looked at Gong Chengen strangely, and subconsciously touched his face with his hand. Ask, "What are you laughing at?"

Gu Yongsheng said that you will definitely consider the issue of the actor's contract in advance. I just think you two are too much alike. ”

Gong Chengpin was noncommittal, bowing his head to eat.

"It's a pity that it will take two years for my "Super Happy Group" to be released, otherwise I would have been able to make some efforts. Gong Chenghui said regretfully.

"There will be opportunities in the future. Gong Chengen smiled.

"That's right, second brother. What kind of sacredness is that Gu Yongsheng you've been talking about? Why does it sound so familiar?"

"It's the martial arts writer Gu Yongsheng we told you about last time you came back from Yanjing. ”

Gong Chengen originally wanted to add "You will be alumni in the future", but after thinking about it, he swallowed this sentence back.

"Oh, I said how it sounds familiar, so since he helps, why don't you just hang out his name, so that the publicity is not more imposing?"

Gong Chengen shook his head and said, "His name in the crew is Liu Qi." It has nothing to do with Gu Yongsheng. ”

The implicit but also clear answer, the meaning is obvious, because Gu Yongsheng is unwilling, and the intelligent Gong Chenghui certainly understands the meaning.

The next topic quickly shifted to the issue of Gong Chenghui's enrollment, and Gong Yuanhe said: "Lao Li said that the reason why Kang Yuchang started the Academy of Literature and Art after the next year. One of the ideas is to catch up with the drama festival, and I want to make a name for myself in the next Central European Cultural Year, which we have an advantage in, Xiaohui, you can pay attention to it. ”

Gong Chenghui nodded and said, "I also saw this news on the forum, and when I saw someone forming a group, I signed up." ”

……

October 12th. The crew of Xingyue's "Huanzhu Gege" held a press conference, and at the same time, the official trailer of the TV series made its global shocking debut.

At this point, the mysterious "killer feature" of Xingyue, which has been hotly discussed for a long time, has finally surfaced.

The trailer is cut by Liu Jingting and Li Tan, with a total of seven minutes, divided into three parts: "Sister Flower", "Evil Love", and "Love with One Arrow".

The first part is to compare the eccentricity of Little Swallow and the holiness and elegance of Ziwei, the second part presents the love process of Ziwei and Akangrou, and the third part focuses on the love process of Xiaoyanzi and the fifth elder brother.

The trailer shows some of the wonderful scenes of the series, such as Ziwei blocking the knife for the emperor, Xiaoyanzi making trouble in the palace, and Atai picking Princess Seya.

After the trailer was broadcast, although the growth of hits did not reach the level of "Dashang Palace", it was also rising, and at the same time brought a new round of discussion.

On the same day, the ocean set "Dashang Palace" on January 17 of the following year, which happens to be the eighth day of the lunar month.

According to Liu Jingting's meaning, Gong Chengen then announced that "Huanzhu Gege" will land on Xingyue TV at ten o'clock on January 16 next year.

After these two news came out, I don't know who posted a question post on the TV drama forum, the question was: ""Huanzhu Gege" is menacing, singled out "Dashang Palace", I wonder if the ocean will make a decision to raise the file or postpone the broadcast to avoid its edge?"

Although "Huanzhu Gege" has made some noise, in everyone's minds, this drama can't be said on the same day as "Dashang Palace", so this post is more like a high-level black or self-mockery.

But everyone's answers were very enthusiastic, and they basically followed the same path.

""Huanzhu Gege" reigns in the world, and "Dashang Palace" will definitely die!"

"The ocean trembles, as soon as the killer of the stars and the moon comes out, who will compete?"

"Visually inspecting Xingyue "Tricks in the Palace 2" will also become cannon fodder. ”

"The overlord of the ratings of "Returning the Pearl" has appeared, what "Dashang Palace" and "Palace Strategy" quickly kneel down. ”

"All TV stations, please note that "Huanzhu Gege" will be scheduled for January 16, please do not arrange any episodes within a month before and after, and you will bear the consequences. ”

"Xingyue is ambitious, and wants to reverse the pattern of prime time, and angrily put "Huanzhu Gege", which is going to create a zào ratings myth, to ten o'clock in the evening!"

……

Netizens seem to be born with this kind of rhetorical ridicule, pick up the post and be creative endlessly, and soon put the post to the first place in the forum, and the reporters naturally threw this question to the spokesperson of the ocean, and as a result, the spokesman of the ocean is also full of humor, and cleverly replied: "I learned that Xingyue put the drama "Huanzhu Gege" on the day before we played. I was so frightened that I sat on the floor, but luckily I learned that they were ten o'clock, so it didn't matter. ”

……

In the boys' dormitory of Yuehe No. 1 Middle School, Liu Jingting sat in front of the computer with a smile on his face, and the question post was of course also written by him. Looking at everyone's positive responses and the response from the ocean side again. Liu Jingting felt very satisfied.

He tries to keep a low profile when writing books, which is the mentality of a literati, and it is for him to make TV dramas. It is the interest of playing tickets, since there is a play word in the ticket, of course, it can't be disappointed.

So he collected this post very carefully, and when the day of "Returning the Pearl" became popular all over the country, he would put this post on the top again, what a spectacular slap in the face it would be!

After exiting the forum, Liu Jingting sent the latest chapter of "The Great Desert" serialized to Mi Hu in the United States, and Mi Hu sent a text message to him last week. Coming back at Christmas would surprise him, and Liu Jingting had to reply that he would give her twenty-four episodes of the TV series.

On November 10th, "Huanzhu Gege" completed the filming of the last shot, and director Li Tan announced the shutdown.

At the farewell party in the evening, the young actors cried a lot. Sitting in front of "Shufangzhai" and reluctant to go, Gong Chengen took the opportunity to announce that a barbecue party would be held in "Shufangzhai".

So, everyone around the fire to eat barbecue, drink beer, and sing the songs in the play, the scene is very touching. In the end, Sun Siwen, who played Ziwei, walked up to Gong Chengen and Liu Jingting with a large glass of beer, and said with tears in his eyes: "Please Gong Shao and Director Liu continue to film "Huanzhu Gege", I don't need a salary to act." ”

Gong Chengen was puzzled: "It depends on the results of the first part." ”

Liu Jingting smiled, picked up the wine glass and got up, knocked the wine glass with a short branch, making a "dingding" sound, and everyone slowly quieted down.

""Huanzhu Gege" is shut down today, thank you for your efforts and cooperation in the past few months, here, I make a guarantee to you, today next year, we will shoot the second part of "Huanzhu Gege", and then everyone will reunite in Shufangzhai!"

"Good!"

"Great!"

As soon as Director Liu's words came out, the scene suddenly thundered, and Gong Chengen naturally would not oppose Liu Jingting at this time, and also stood up and seconded it.

The two souls of the crew said so, and this matter was basically 80% determined, and the sad atmosphere was effectively suppressed, and then everyone began to sing "When" together.

At this moment, this scene is paired with this song, which makes people feel very emotional, and the photographer silently recorded this moment with a camera.

……

After the shutdown, Li Tan immediately devoted himself to the post-production, although under the supervision of Liu Jingting, the finished film was filmed once, and he did a few episodes in advance for experiments and demonstrations, but the two months were still very, very rushed, and he could only work overtime to complete the rest of the content at the speed of one episode in two days.

……

The first snow of the second year of Tingchuan has not yet arrived, and Mi Hu, an outstanding alumnus of Yuehe No. 1 Middle School, quietly appeared at her alma mater, but she returned to school this time not to give a speech or attend any conference, but to visit her boyfriend.

The jet lag didn't have time to fall, and Mi Hu came to Liu Jingting so silently.

After an embarrassing minute of looking at each other, Liu Jingting took the lead in breaking the deadlock with a joke: "The surprise you are talking about, is it that you suddenly appeared in front of me?"

"What, you don't think it's a surprise enough?"

"No, it's happy, it's happy, it's just that you seem to be thin and fat. ”

Mi Hu didn't pay attention to his nonsense, and said lightly: "Come with me to a place." ”

The two of them came to the pine tree where Liu Jingting hid gifts last year, and Liu Jingting's heart moved, and asked, "You won't repeat your old tricks, and you also hid any gifts in the pine tree, right?"

Mihu turned around and stared at Liu Jingting for half a minute, then mustered up his courage and said, "!"

Even if you have the courage to muster up for so long, you have to hide behind the foreign language in the end.

The winter night was cold and the wind was fierce, and the two stood like wooden piles by the pine trees on the side of the road, and then the boy walked up to the girl step by step, hugged her gently, and then kissed her ritually.

Since they met, all kinds of things, all in this kiss, Mi Hu said that after she returned to China, there would be a surprise, with Liu Jingting's cleverness, she didn't expect that the surprise she said turned out to be a kiss.

It was unexpected, and it was a big surprise.

So kiss well.

"Because when you saw me off at the airport, my parents were there, so I ......"

"Yes, I didn't know at the time. ”

Half an hour later, the two of them had not recovered from the thrilling scene, and they spoke without logic or discipline.

"If you come back this year, you will ...... next year."

Liu Jingting didn't know which tendon was wrong, so he suddenly made this inference, and the result was naturally a solid kick.

……

Mihu stayed in China for a week and returned to the United States, this time at the insistence of Hu's mother, Liu Jingting failed to send her, but the promised "twenty-four episodes of TV series" did not break his promise, thanks to Director Li Tan's work day and night.

In fact, Mi Hu did not rush to see Liu Jingting's gift when he arrived in the United States, but carefully received his treasure chest, compared to his novels, Mi Hu's sense of expectation for his TV series is small after all.

There are also high-level Xingyue executives with this mentality, and they are now all focused on "Palace Trick 2", which will be broadcast on January 17, and they haven't even had time to review the finished film of "Huanzhu Gege".

At ten o'clock in the evening on January 16, "Huanzhu Gege" started broadcasting as scheduled, because there were so many "opportunistic" propaganda before, so the ratings of one or two episodes exceeded that of the previous TV series in the same period, although the results were not explosive, but they were not bad.

The next day was the day when "Dashang Palace" and "Palace 2" officially fought, and at the same time, the first and second episodes of "Huanzhu Gege" also landed on several well-known video websites.

January 17 can definitely be recorded in the history of Chinese television, not because the ocean and the stars and the moon fought at the same time again, but a TV series called "Huanzhu Gege" broke through 2.7 million hits in one day, and the search index of the four words "Huanzhu Gege" climbed to the first place like a wither.

Another reason why Liu Jingting originally chose to premiere the TV series on January 16 was that the next day was a weekend, and the Ocean and Xingyue chose the 17th, but they didn't expect that during the whole day when they counted down to the premiere, they completely entered the performance moment of the inexplicable drama "Huanzhu Gege", and this madness was quickly reflected in the most intuitive way that night.

In the first round of the prime-time encounter, "Dashang Palace" made a 17-point start, three points ahead of "Palace in the Circle 2", but what everyone didn't expect was that "Huanzhu Gege", which was broadcast at ten o'clock, rarely achieved a rating of 12 points, setting a new record high in the same period of zào!

On the 18th, that is, Sunday, the first and second episodes of "Huanzhu Gege" have reached 5 million online hits, and the new three or four episodes have quickly exceeded 3 million.

In addition, there was a wave of applications for the promotion of "Huanzhu Gege" on the forum.

"I strongly request Xingyue TV to advance the broadcast time of "Huanzhu Gege"!"

"Please Xingyue respect the will of the people, we only need to advance two hours in advance!"

"If you dare to advance, I will dare to contribute the primetime ratings to you!"

……

Xingyue immediately called an emergency meeting, and after half an hour of discussion, it was decided to observe for two more nights.

And Ocean TV also began to get nervous, and quickly did an activity of "watching "Dashang Palace" to welcome the award".

This is the first time that Xingyue, Haiyang and even the entire TV industry have taken the drama "Huanzhu Gege" seriously, and the shock brought to them by this drama is only at the beginning.

On the evening of the 18th, the ratings of "Dashang Palace" were 19.3 percent, and "Gong Zhong Ji 2" was 15 percent.

At 10 o'clock, "Huanzhu Gege" achieved a monstrous result of 18.6 percent!

……

After three years of pavilion wearing, a ratings myth that swept the world has finally kicked off!

(To be continued)