The cinema chain has always been the most important part of Song Zheng's industrial layout, if there is no cinema chain, then his entire industrial chain is incomplete, and a link is missing. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In addition, although he has shares in Tencent, he does not plan to sell at all in a short period of time, but once the film and television company encounters financing needs, it will be very troublesome because there are no fixed assets to mortgage.

And after owning the cinema, he will have more say in financing, so, a long time ago, Song Zheng moved his mind, but at that time, the funds in his hands were not very abundant, and now it is different, he won the boxing match in the United States last year, which brought him a lot of money, plus, the company's profits over the years, he now has very abundant funds in his hands.

This time, "Assembly Number" was ready to be released, and the theater company refused to increase the box office share ratio, which made Song Zheng realize that it was urgent and urgent to have his own theater system.

Previously, with the adjustment of the country's film financing policy, the cinema chain was opened to capital outside the system for the first time, including private capital, which can be wholly owned to build the cinema chain.

Song Zheng asked Su Wenwen to acquire some movie theaters as soon as possible, but they are not first-tier cities, but second- and third-tier cities, not that Song Zheng doesn't want to lay out in first-tier cities, but because there are cinemas in the prosperous areas of first-tier cities, and there are even three or four movie theaters in many places, and if you squeeze them in, it will become vicious competition, and second- and third-tier cities lack high-quality cinemas, and there is a lot of space to develop.

When Wanda Cinema began to lay out, it did not squeeze into the first-tier cities at the first time, but mainly focused on the second-tier cities, and after Wanda Cinemas completed the industrial layout of the second-tier cities, people were surprised to find that a big tiger had been formed and was unstoppable.

Since last year, Song Zheng has asked Su Wenwen to start buying one or two floors of commercial buildings in prosperous areas in second- and third-tier cities to operate as cinemas, and by now, he has seven cinemas under his name, and seven more are under construction, which will open soon.

Song Zheng believes that ten years later, when other cinema chains begin to crowd these cities, he has completed the industrial layout and began to enter the fourth and fifth tier cities.

Of course, the first-tier cities are not giving up, but not ordinary cinemas, but boutique cinemas, and first-class cinemas with better audio-visual enjoyment.

Previously, Song Zheng's plan to enter the first-tier cities would not be able to fight with those old cinema operators until four or five years later, but now Warner Cinemas is withdrawing from the Chinese market, but it gives him a good opportunity to complete the layout ahead of schedule.

Song Zheng was moved, and Su Wenwen also sent the detailed information of the movie theater under the name of Warner Cinemas to Song Zheng's mailbox as soon as possible.

Although Song Zheng is not a major in economics and is not very sensitive to numbers, but those materials, especially the above data, found that so far, Warner Cinemas has been operating very well, and looking at those pictures, they are completely designed according to the standards of American movie theaters, and the hardware and software are very good.

is running so well, and suddenly wants to withdraw from the Chinese market, I don't want to continue to follow those relevant departments that make people hurt to continue to argue, tired!

Song Zheng was also tired of those relevant departments before, but this time it was different, he even had to sing praises sincerely, if it weren't for their indifferent measures, he would not have had a chance to win Warner Cinemas.

"Brother Zheng!Are you sure you want to win Warner Cinemas!?"

Does this need to be asked?

Definitely going to take it!

However, there are still some problems in the equity of the cinema under the name of Warner Cinemas, which makes Song Zheng a little worried.

Warner Cinemas has five cinemas in first-tier cities in China and seven in second- and third-tier cities, of which four cinemas were built by Warner Cinemas when it first entered the Chinese market.

According to the regulations at that time, foreign investment in cinema chains could only account for a maximum of 49% of the shares, and the remaining 51% should be controlled by Chinese capital.

The remaining one cinema in a first-tier city, and seven in a second- or third-tier city, were built at a time when foreign ownership was allowed after policy adjustments, with Warner Cinemas holding 75 percent of the shares and the other 25 percent in Chinese hands.

"The most important thing is that the shares of Warner Cinemas are only 49% of the four movie theaters, and even if the acquisition is completed, if we can't control it, it will be meaningless, Wenwen! Does this Chinese-funded company intend to sell its shares?"

Su Wenwen explained: "This Chinese-funded enterprise is not engaged in the development of the entertainment industry, but a spring investment company, and the cinema built at the beginning has always been operated by Warner Cinemas, and the Chinese-funded side does not know about the cinema line, so they only accounted for 25% of the cinema built later And according to the information I have, Warner Cinemas has talked to the Chinese-funded company before, hoping that they can take all the shares, but the Chinese-funded company is unwilling to continue to invest, so they should be willing to sell their shares. ”

That's no problem, as long as he can control it, Song Zheng will be down-to-earth, he doesn't want to waste half a day of effort, and finally make a wedding dress for someone else: "These movie theaters, I look very good, they have great potential, must, Wenwen, you suddenly told me this, it shouldn't just be a Warner Cinema line, right?"

Su Wenwen said with a smile: "Brother Zheng, we now have 14 cinemas in our hands, including the cinemas under construction, if we can successfully complete the acquisition, plus the 12 cinemas of Warner Cinemas, we can have 26 cinemas in first, second and third-tier cities at the same time, Brother Zheng, can we prepare to set up our own cinema system next!"

Su Wenwen's plan was completely unexpected by Song Zheng, but he still had some doubts: "Wenwen, to form a cross-provincial cinema chain, do we have too few resources now!?"

Once it has established its own cinema system, and it is a purely private cinema chain, it is bound to stand on the opposite side of those cinema chains with state-owned enterprise backgrounds, and it is certain that they will be suppressed.

Who let Song Zheng have his own cinema system, he can produce and sell himself, which is not allowed in the United States, although there are no clear regulations in China, but there will definitely be a lot of people who come to find trouble when the time comes.

Moreover, according to the regulations, private enterprises should establish a cinema chain as a sole proprietorship, and the formation unit must invest no less than 50 million yuan within three years for the new construction and renovation of the cinema in the cinema line company.

At the same time, the formation of a provincial cinema chain must have 10 theaters, and the formation of an inter-provincial cinema chain must have 15 theaters distributed in different provinces.

After completing the acquisition of Warner Cinemas, Song Zheng has enough cinemas, but it is still too few, especially in the face of those old cinema chains, there is no competition at all.

The investment of 50 million is naturally not a big deal for Song Zheng, and the real trouble is whether the resources he has now can hold up once he faces the suppression of those old cinema chains.

Of course, the so-called suppression is just Song Zheng's speculation, he is now registered in the hearts of many big names above, and after the release of "Assembly Number", he directly became his own person, although the theater and the party he wants to belong to are not the same system, but after all, he has to be careful.

But there is also a very important question, whether he is allowed to be a producer and a theater operator at the same time.

Although it is a relationship, it is not difficult to get a theater license.

For example, when Wanda Cinema Line was established, there were only five cinemas, and they were all in second- and third-tier cities, but the General Administration allowed Wanda to set up a cinema chain on the grounds that Wanda's cinemas had outstanding performance, which was actually a relationship.

Su Wenwen was not worried at all, and said: "Brother Zheng, I don't think we have anything to worry about, and now there are not a few private capital who have begun to reach out to the cinema line, even if the gun shoots the first bird, it will not be our turn." ”

Song Zheng thought about it carefully, and he also felt that it made sense, in China, he has always been very low-key.

"Okay! I agreed, but after the theater is formed, someone will have to be in charge, and we still need a general manager!"

Su Wenwen didn't reply at the first time, but was silent for a while before saying, "Brother Zheng, what do you think of my ~~~~~?"

Su Wenwen!?

Song Zheng thought of a few candidates just now, and even planned to find a headhunting company, but he didn't expect Su Wenwen to recommend himself.

Su Wenwen's ability naturally doesn't have to be said, the studio has changed into a company over the years, in fact, Su Wenwen has always been taking care of it, and the two of them have their own things, and they basically don't mix.

Let Su Wenwen take care of the cinema company, it must be no problem, but what should the company do?

Su Wenwen waited for a while, but didn't see Song Zheng give a reply, explaining: "Brother Zheng, in fact, the company is not going to leave me, Sister Shang has also begun to contact the core work recently, I think she can take my place, and then there is that, although there is no explicit rule in China, the producer is not allowed to have a cinema system, but who knows how the policy will change in the future, I left the company and took care of the cinema line, just in case!"

Song Zheng didn't understand, and said: "But the capital exporters are me and your sister-in-law, and when the time comes, people will know that it is the family's industry." ”

"So we need to go around in circles, such as setting up an offshore investment company abroad, and then setting up a cinema chain in the name of the investment company, even if everyone knows the inside story, as long as they can't grasp the handle, it will definitely be fine!"

Su Wenwen said so, and Song Zheng could also hear that Su Wenwen was no longer interested in taking care of the company's affairs, people were ambitious, and they wanted to find new challenges, and it was not a matter for Song Zheng to block it.

"Okay! I promised!"

Su Wenwen drew a V over there, and he was instantly full of ambition.

Song Zheng continued: "Okay, you are now the CEO of the cinema chain, what do you plan to do next!"

Su Wenwen was obviously prepared, and immediately said: "I think the first step is to expand our strength, the speed of self-construction is too slow, we can attract some small cinemas, or even single cinemas to join!"

Although Song Zheng doesn't know much about these, he still understands that Su Wenwen wants to join the theater line, and the advantage lies in the fast expansion speed.

But there are also many problems, first of all, the attribution of the franchised cinema and the cinema line is very low, many cinemas are still subordinate to this cinema today, and tomorrow other cinemas will open better conditions, they will immediately jump ship, secondly, the franchised cinema is not directly operated, the quality of the cinema is uneven, and there will definitely be many difficulties in management, such as the theft of the box office that happened before, as well as the concealment of the box office, poor service, etc., these problems are difficult to solve.

This is like many KFC franchise stores in China, just because the service attitude of the clerk is very poor, it almost makes KFC stink in China.

Song Zheng knew the disadvantages of this kind of franchise store, so he naturally couldn't agree, and said: "What I mean is to insist on self-construction, don't engage in franchises!"

Song Zheng's attitude is very clear, nothing is as good as his own, worry-free, convenient!

But Su Wenwen hopes to join, and there is a reason: "Brother Zheng, now that the domestic entertainment industry, especially the film industry, is developing faster and faster, more and more capital is pouring in, and we will have more and more opponents in the future. ”

Song Zheng knew that Su Wenwen's words were indeed very reasonable, if there were enough movie theaters in his hands, any competitor would have to weigh them.

For example, in the filming of "The King of Kung Fu", Chen Jinfei wants to follow him to shout, and Song Zheng only needs to shout: Lao Tzu does not row "The King of Kung Fu", which will definitely compress the living space of this movie.

However, in this way, there are even more drawbacks!

Originally, the fact that the producer owned the theater was very sensitive, if Song Zheng made a fuss about the number of films, it is estimated that some people would jump out and accuse him of monopoly.

Although Su Wenwen felt that those were not a problem at all, and she was confident that she would put all the problems back, she also had to consider Song Zheng's opinion.

"Okay, then, we'll build our own!"

After the two negotiated, Su Wenwen immediately began to contact the person in charge of Warner Cinemas, on the one hand, he was anxious to get out, and on the other hand, he was very sincere to take over.

On June 10, Warner Cinemas officially announced that it would divest from China, and an overseas investment company called Tranquility Investment joined hands with the private capital of another newly established Song Trust Company in China to take over Warner Cinemas.

Tranquility Investment Company holds 49% of the shares, and Song's Trust Company holds 51% of the shares, and Su Wenwen, the general manager of 1+1 Company, resigned from 1+1 Company to become CEO of the newly established Tranquility Cinema Line.

The legal representative of the so-called Tranquility Investment Company is naturally Song Zheng, and the legal representative of the Song Trust Company is Su Wenwen, who holds 10% of the company's shares, and the other 90% of the shares are held by Song Zheng.

In addition, Song Zheng transferred all the shares of the 1+1 company to Lin Xinru, and Lin Xinru also became the sole owner of the 1+1 company.

In this way, on the surface, Tranquility Cinema has become a Sino-foreign joint venture, and at the same time, 1+1 Company and Tranquility Cinema have been completely separated, and there seems to be no relationship.

But what should be counted if these two people are two!?

This news broke out, and the industry was suddenly shocked, and Tranquility Cinema was established, which is the second privately owned cinema in China after Wanda, which is tantamount to a ten-magnitude earthquake in the circle, and the effect brought out is shocking, and everyone in the circle is exclaiming that the wolf is coming.

There are even experts who have a careful analysis: "With the continuous improvement of the cinema system, the competition between the cinema chain and the cinema chain is becoming more and more intense, and there have been many strong alliances, strong and weak combinations complement each other's advantages, capital injection, share increase, share expansion, and other forms of merger and reorganization with the help of development, and the entry of Tranquility Cinema Line will undoubtedly speed up the process of cinema reorganization, and the time for the reshuffle of the cinema chain is coming." ”

Moreover, the inside story of this, who can not see it with a discerning eye, although Song Zheng developed vigorously in the past, he was still only a small character in the circle.

The development of 1+1 company is good, and it is profitable every year, and everyone is blushing when they look at it, but the force that restricts it is equally strong.

Now Song Zheng suddenly turned on the bug, and suddenly set up a cinema chain, and has 26 movie theaters in first, second and third-tier cities, and his strength has skyrocketed in an instant.

Some people have already shouted on the Internet that Song Zheng will replace the Wang brothers as the new leader in the domestic entertainment industry.

………………

Yanjing, Orange Sky Entertainment Company.

Wu Kebo is staring at the news on the Internet with a serious face at the moment, Song Zheng suddenly came to such a hand, it really surprised him, he also thought about the formation of a movie theater line, and is implementing it.

Previously, he had also played the idea of Warner Cinemas, but because of price problems and the problem of funds in hand, there has been no substantive contact.

Who would have thought that Song Zheng suddenly intervened, and before he could react, Warner Cinemas changed hands, Tranquility Cinemas, I was a dog, Song Zheng was lazy to choose a name, and directly took out the name of his daughter.

Just thinking about it, the landline phone on the table rang, Wu Kebo connected, and the voice from the other side made him nervous: "Yes, I understand, I will do it immediately!"

Hanging up the phone, Wu Kebo suddenly felt a headache, the big boss behind the official Orange Sky Entertainment, who had just called, Song Zheng would definitely not be surprised by that person.

Su Jianghua!

After deciding to invade the entertainment industry, Su Jianghua found Wu Kebo, and a large amount of capital injection allowed him to successfully get the controlling stake in Orange Sky Entertainment, and then Wang Jinghua led many Huayi Brothers artists to jump ship collectively.

failed to win over Song Zheng at the beginning, which had already caused Su Jianghua's dissatisfaction, and now he was even more advanced by Song Zheng and took the lead in setting up a theater, which made Su Jianghua even more angry.

A direct phone call, Song Zheng has it, he must also have it, and the specific executor is naturally Wu Kebo.