Hollywood, as the center and mecca of cinema all over the world, his every move has influenced the global entertainment industry.

"The Lion King", a strong dialogue between the two Hollywood giants MGM and Disney in the field of animated films, broke out completely at this moment after nearly 4 years of brewing and fermentation.

In fact, if it was just a tearing war between MGM and Disney, it would be fine, but the most important thing is that there are a group of reporters and media who are "not afraid of big things" in it.

Yes, under the frenzied promotion of a large number of media, reporting on the "Lion King War" has almost become a mandatory "political correctness" for the global media. It's no wonder that the media around the world are so hyped about this "Lion King Battle", there is no way, as long as the news about MGM and Disney's "Lion King Battle" will definitely be a big hit. Since the "melon-eating masses" are so popular, it would be strange if the media did not take this opportunity to attract attention, so as to increase the sales of newspapers and the ratings of TV stations.

I have to say that these undisciplined media are really awesome, and they actually began to "dig up graves and whip corpses" - turning over the unfinished activities 3 years ago and attracting a wave of eyeballs again.

Speaking of which, the "big war" between MGM and Disney was also fierce enough, which can be said to have attracted the attention of all the media in the United States, and the most important thing is that these media also took the initiative to choose the side they were optimistic about and supported to stand in line.

For example, in terms of print media, several newspapers such as the Los Angeles Times, the Chicago Tribune, and the Washington and Fullton Post chose to side with MGM, while newspapers such as The Hollywood Reporter, The Wall Street Journal, and The New York Times chose to support Disney. On television, ABC and CBS chose to join MGM's side, while TBS and NBC joined Disney's side without any doubt.

At that time, in order to attract the audience, these "unscrupulous" media not only played high on their own, but also pulled the old American farts into the war group. Among them, the hottest thing for everyone to play is to let the fart people choose a side to team up, and then when the box office of both sides is finally revealed, one lucky participant will be drawn from among the winners - a reward of $10,000.

Now, more than three years have passed, and the media have re-opened the activities they held at the beginning, and then there is another wave of "Amway", and the prize money has been raised to the height of "100,000 US dollars". $100,000 is not a small amount in later generations, and it was a huge amount of money in 1994 - who wouldn't want to get it?

Therefore, all of a sudden, the whole United States went crazy, and the "melon-eating masses" who did not know the truth seemed to have been beaten with chicken blood, constantly participating in various media activities back and forth for the illusory "$100,000". There is no doubt that this group of fart people was completely "entertained to death" by this group of unscrupulous media.

In the face of this situation, both MGM and Disney are about to be happy to "listen to the bubble", Nima, without spending a penny, the publicity effect of "The Lion King" and "The Lion of Kings" is directly in place. However, although these media have almost done the promotion of the movie, neither MGM nor Disney dares to take it lightly - continue to spend money on publicity.

From TV station teasers, to one promotional strategy after another, to posters covering the entire United States, MGM and Disney have expanded their film influence to almost all of North America. It's not bragging, if it weren't for the fact that Alaska is so desolate, MGM and Disney could have promoted it to the polar bear's den.

In addition to the regular publicity, MGM and Disney have also begun to compete for theatrical resources, after all, no matter how good your publicity is, if there are not enough theaters and screens screened, the box office is still not optimistic. Therefore, in the final period of the release date, MGM's Peter Chening, Shirley Lansing and Disney's Michael Eisner are almost stepping on the threshold of several major theater companies in the United States, such as Emperor Entertainment Group, Viacom, AMC Cinemas, and Carmike Cinema Chain.

Of course, these major theater chains still give MGM and Disney, the two Hollywood giants, face, and promise to give the two sides the most screens and the highest scheduling rate. Hehe, after all, the theater chain and the producer are a pair of symbiosis of interests, so for MGM and Disney, none of these theater giants want to offend. However, having said that, in fact, these theater giants still have their own little Jiujiu in their hearts, and they are more inclined to MGM.

It's very simple, because the movies released by MGM one after another in recent years have been too blockbuster, and the box office is higher than the other, and this is when MGM has not offered a trump card - 007 series. On the contrary, Disney's performance at the box office in recent years has been really lackluster, so these theater giants don't want to offend MGM. Besides, there is a super local tyrant boss behind MGM, maybe one day everyone will become a family.

On Friday, June 17th, in the midst of all the attention, the epic animated film "The Lion of Kings" created by the "ghost talent" Katzenberg himself in more than 3 years was officially released in more than 2,000 theaters across the United States.

Without any accidents, the box office of "The Lion of Kings" directly appeared at the blowout scene, and the box office result of 26 million on the first day led the major box office rankings. Moreover, this is just the beginning, with the explosion of word-of-mouth, and the subsequent June 18th and 19th are weekends, so "The Lion of Kings" exploded directly at the box office, and it grabbed nearly 80 million super box office in two days - the North American box office exceeded 100 million in the first 3 days of the week.

No way, in the field of animated films, Disney's strength is absolutely undoubted, after all, it is decades of accumulation, and it is strange if it is not awesome. Therefore, newspapers such as "The Hollywood Reporter", "Wall Street Journal", and "The New York Times", as well as TV stations such as NBC and TBS, which support Disney, began to sing praises for Disney and "The Lion of Kings", and even praised Katzenberg as a super "ghost" in Hollywood.

In the praise of the media and the audience's word-of-mouth, the box office of "The Lion of Kings" continued to rise, and in the four days of 20, 21, 22, and 23, even in the middle of the week, it still grabbed a box office of 130 million. So far, the North American box office of "Lion of Kings" has reached 230 million, and the global box office has also reached 400 million US dollars - which can be regarded as a place in this year's box office list in advance.

Even, some media and audiences believe that "Lion of Kings" is likely to set a new box office record for 2D movies, after all, Dao has won a super box office of $230 million in just 7 days so far.

However, some other media and audiences don't think so, because MGM's "The Lion King" chose to release "The Lion King" at the hottest time, and the "Lion King's War" started head-on.

On June 24, "The Lion King", co-produced by MGM and its Sky Studios, began to land in 3,000 theaters in North America. Not only that, at the same time, in the United Kingdom, France and other European regions and Japan, South Korea, Hong Kong, Wanwan, Singapore and other Asian regions, "The Lion King" was released simultaneously.

Cruel!

On the first day, "The Lion King" directly grabbed 32 million at the box office, trampling Disney's "The Lion of Kings" under its feet, and then in the first three days, the box office and word-of-mouth of "The Lion King" took off, grabbing more than 90 million box office - in the first three days, the box office of "The Lion King" reached 120 million.

The most painful thing is that with the release of "The Lion King", Disney's "Lion of Kings" completely went out, barely grabbing 30 million box office in three days over the weekend, and the North American box office came to the position of 260 million.

Obviously, in the face of the frontal impact of "The Lion King", "The Lion of Kings" was really suppressed quite miserably - although it has been released for a week, it should not have only 30 million box office for three days on the weekend.

All of a sudden, Disney was in a hurry, and after discussing with Katzenberg, Michael Eisner decided to increase the cost of publicity, and contacted a large number of film critics to sing praises for "The Lion King", and at the same time discredited "The Lion King".

Not to mention, Disney's publicity expenses were really not in vain, and in the next week, "The Lion of Kings" actually grabbed a box office of 80 million, and the total box office in North America reached a high of 340 million. At the same time, the total global box office is a terrifying figure of 690 million.

With a production cost of more than 40 million yuan and a publicity and distribution cost of 20 million, Disney's "Lion of Kings" only used less than 70 million, and actually grabbed 340 million North American box office and nearly 700 million global box office.

There is no doubt that Disney has made money directly, and with the surrounding income, this "Lion of Kings" will bring Disney nearly $1 billion in revenue.

From this point of view, "Lion of Kings" is a super film, a milestone film that will surely shine in the animated film industry and film history.

However, unfortunately, "The Lion of Kings" met "The Lion King", so all the aura and limelight on his body will definitely become a foil for others.

Even if Disney increased its promotional expenses and asked film critics to smear "The Lion King", it still couldn't stop the super charm of "The Lion King" Simba - in the second week and seven days, "The Lion King" won a shocking box office of 230 million in North America, and the North American box office has reached $350 million in 10 days of release, exceeding the $340 million of "The Lion of Kings", which has been released for 17 days.

To be honest, no one expected that "The Lion King" would be so ferocious, and the box office performance of "The Lion of Kings" had shocked everyone before, but now it seems that "The Lion King" is simply not shocking - it grossed $350 million at the box office in 10 days, and the key is that it is an animated movie.

, are the "lions" so ferocious now?

These two ferocious "lions" have completely messed up this year's summer file!