Chapter 319 of the main text: The difficulties of the magazine

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A, how to get the family to agree to come out by himself?

: "Mom and Dad, I recently found out that I'm gay...... I feel very troubled, I want to come out and I feel that I shouldn't, I am very annoyed, I especially want to commit suicide, what do you say......"

Dad: "Damn, son, don't do stupid things! It's okay to be gay! I secretly told you that you were actually adopted by us." Because your mother is also a man, but she likes to wear stockings when she is younger...... Isn't it legal to be gay now? It's okay, you come out and take some pictures for me to cheer me up......"

Coming out of the closet successfully......

Ahem, okay, the analogy isn't appropriate, but it's true.

If you want people to accept something that is impossible, then make the consequences of the thing worse again, so that what seemed unacceptable before will become a very happy thing in the hearts of others.

Lin Mu didn't know if Mr. Jin had studied psychology, but the plot of "The Condor Heroes" did have this kind of reader's psychology.

Yang Guo has been displaced since he was a child, his life is difficult, and he finally met a little dragon girl like an immortal, and the reader was worried that their relationship was not recognized by the world, focusing on the plot of how Yang Guo cracked the eyes of the world.

Now that the dragon girl is robbed, who still cares about these things, and thinks these things are extremely important to the two of them?

After a turmoil, many people who originally didn't pay attention to martial arts novels also knew the name "The Legend of the Condor Heroes", and knew that the first page of martial arts had recently done something special to die.

The reader directly accepted this relationship, perhaps this is the only benefit that Lin Mu has gained in this chaotic turmoil.

After talking about the good, it's time to talk about the bad.

Magazine network and telephone subscriptions plummeted, and readers either used a qiē method to suppress Lin Mu because of grievances or anger, and unsubscribing was the most important way to vent!

"The original stable number of subscriptions at 1.5 million, plus sporadic sales can reach 2 million, has now plummeted, directly down to 300,000 subscriptions! According to the most conservative estimates, some of the readers who unsubscribed because of anger will recover later, but it will not exceed 500,000. In other words, Lin Mu's willfulness at this time directly reduced the sales of one million copies of the magazine!"

On the rooftop, Wang Yang said with a "grudge" on his face.

Lin Mu was a little ashamed: "One million copies...... That is, millions of dollars will be lost in the first phase...... I'm sorry, well, how are the advertisers......"

These millions of dollars are not only the money earned by the magazine, but also the money from maintaining sales channels and other staff expenses. This money has to be spent no matter what, and the loss of nearly one million sales at once means that in the near future, the magazine will rely on the profit of the 300,000 sales to support the huge company with 1.5 million sales!

Don't think about making money, it's a good thing to be able to maintain a balance and not let the company's prestige plummet and fall apart!

Wang Yang handed over a few reports: "The situation is complicated for advertisers, after all, the sales have dropped sharply this time, not for any other reason, but because of a particularly controversial plot." Some companies believe that such a controversy will only lead to a short-term decrease in sales, while others only want to invest in short-term advertising and demand that magazines reduce advertising costs. I've discussed it with my eldest brother a few times, and I want to hear your opinion, after all, the plot of the later novels will determine the sales of the magazine in the future......"

Lin Mu touched his chin: "My idea is that the advertising cost will remain the same! Those advertisers who are willing to trust the magazine can promise to give them advertising priority in the future and increase the gold content of their advertising space." Those advertisers who take advantage of the fire to rob them directly ignore them, stop cooperating with those who should stop cooperating, and pull into the blacklist those who should be blacklisted. I have confidence in the plot of "Condor", and I am very annoyed by this kind of advertiser, when I first asked for advertising space, I called him a brother. Now that I'm in trouble for a while, I want to take advantage of the fire to rob, so it's better to recognize it as soon as possible......"

The popularity of "Smiling Proud", "Shooting the Condor" and "Condor" has long made the advertising space in the magazine difficult to find.

There is no way, there are more monks and less porridge, and the magazine is also very difficult for who to give and not to whom.

Lin Mu was most impressed by an advertiser who wanted to ask for an advertising space, and directly disguised himself as his own reader, and after adding his friends on the Internet, he sent himself a small movie if he had nothing to do.

What is the blue-clothed subway, the pink-clothed elevator, and the subway Jingxiang, changing the hair with patterns.

After Lin Mu was caught, he showed his identity and said that he would either give him an advertising space, or he would not want to watch any more films in the future!

In the face of the other party's obscene behavior, Lin Mu was naturally extremely angry, in order to let the other party know that he was not easy to handle, he didn't say a word, just ......

Give the other party an ad slot......

Asking for advertising space can get this share, you can imagine how fierce the competition is!

However, it is an unprecedented miracle that the sales of the magazine have skyrocketed from more than 200,000 to more than 1,500,000, and from more than 1,500,000 subscriptions to more than 300,000 overnight, it is also a strange thing that has never been heard of in the world!

When such a thing happens, it is not surprising that those advertisers have no precedent to do so, and they have their own small calculations.

Wang Yang nodded: "It's good if you are confident, the company will send people to communicate with advertisers, and you will do as you say." But this year, when something like this happens, the magazine is already losing money, and the amount is not small. The future sales growth will not be too fast, according to the equity, you have to bear a quarter of the loss, this year's dividends are not expected to be too much, this year will not be too comfortable, you do some psychological preparation......"

Lin Mu laughed: "What a big deal! At the beginning, my family's annual income was only forty or fifty thousand, and when the New Year's money was less than 100 yuan, I was very happy, and it makes no sense that after being worth tens of millions now, I am distressed because I make less money! On the contrary, you and Wang Feng will bring less money when we go back for the New Year, so we will be served by my sister-in-law's family law, right?"

"You kid! hehe......"

Wang Yang was amused by his scoundrel nature, and the business had been done again, so he laughed and scolded and chatted with him for a while, and then said goodbye and left.

"Brother, Master, my sister bought the chicken cake, ask me to bring it to you......"

After a while, little Lori came up with a bag of small cakes and water, and after handing it to Lin Mu, she sat on the mat and watched Lin Mu eat and drool.

With a smile, Lin Mu drank some water and motioned for Xiao Lori to eat together, two people with the same natural temperament, just sitting there and enjoying the food.