For Mark's rejection of the kind invitation, Lei Shidong was as unhappy as if his courtship was rejected, and the cooperation between the two sides was impossible.

How strong is the impact of Neflix on Blockbuster?

The BesTV model is very simple: you come to my store, I rent your disc, return the disc when due, do not deduct the money, the early BesTV did more in place than other competitors, is to use data analysis to analyze the demographic characteristics of the surrounding residents, and to determine the type of Tibetan disc, this business model has an image of the name of the landlord model, which means that I have assets, temporarily leased to you for a use, by the way, tracing back to the origin of almost all business models can be boiled down to the following four images: producers, bearers, landlords and brokers.

Blockbuster eliminated a large number of local "door-to-door rental disc shops" through licensing and first-step data analysis, and ironically, Netifix used a more advanced big data analysis to the peak in 2004, representing the "past" With more than 9,000 stores and nearly 60,000 employees, Blockbuster did seem a bit of a Don Quixote convulsion in front of a windmill at the beginning, and some visionary analysts on Wall Street at the time had a rather polite and euphemistic comment on it: a worthless piece of.

At the beginning, Netfly only made two changes to the BesTV model: first: asset-light, no storefront, online operation, and second: mail to the door. The user orders the dish online, and the customer mails it to the customer by overnight express, and the customer returns to the customer after reading the mail, compared with BesTV, the direct comparative advantage of this operation is that you can not go out, save legs, and have many choices, and you BesTV will be forced to adjust the Tibetan disc according to the population data, and it will not be able to stand the dazzling array of other people's online choices, as many as 25,000 kinds of video discs, and you can find what you want with one click of the mouse.

At the beginning, Netflix charged five cents per disc, which is an average of five dollars per disc compared to BesTV, and the difference of four and a half dollars has made Netflix go far to the right on the demand curve.

Naifei is in 99 years to launch no expiration date, no overdue fees, no postage of the three no membership system, a month membership fee of 19.99 cents, up to four discs each time to rent, just cancel the overdue fee This trick can poke Blockbuster out of a big hole, because Blockbuster customers are really miserable about this fee, have defected, some people ask Blockbuster will not have the same kind of example does not charge overdue fees? The fact is that the overdue fee accounted for 16% of Blockbuster's total revenue at that time, and the listed company had to explain to the shareholders that the thigh meat and JJ meat did not dare to cut it easily, of course, this piece of meat was cut later, and in the middle of this year, they also began to rent discs online, they hated Naifei to death, so at the beginning, MM made an appointment, and they agreed without thinking about it.

In fact, Nafi did not imagine the prestige, and there was such a sad sentence in the prospectus of the company listed in 02: "From the beginning to the present, we have accumulated a lot of losses, and we even have an equity deficit of 90 million US dollars (the liabilities of the balance sheet are greater than the assets), and we need to greatly improve our operating profit margin to achieve profitability." We may never be profitable.

And there is a saying that the times create heroes, do you say that the idea of streaming media was very sexy and novel at the time, in fact, it can't be talked about, some people tried to engage in streaming media business in 95 years, but the problem is that the technology really can't keep up with the inspiration, and the next film will be hundreds of hours of small fresh meat and other old bacon, which also shows that the premise of the new concept to make money must be the technology in place, not a fantasy.

In 2005, the broadband penetration rate of households in the United States increased by 40 percent compared with 2004 to 58 million; there is another perhaps more important statistical change: Compared with 2004, the broadband penetration rate of households with an annual household income of between 40,000 and 50,000 US dollars has skyrocketed by 70 percent? This shows that the most fashionable and leisurely group of people who do not go to TV and use the NetFly service has suddenly become networked. , This is a recognized thing, this should be the best time to develop streaming media, it seems that the east wind has arrived, Mark is in the water of his brain and will not sell Naifei!

And Lei Shidong finally killed Naifei, but who knew that MM controlled Naifei, MM with the world's largest film library, plus Naifei, this is the best combination in the world! The threat of this combination is far more powerful than the previous Hastings, Lei Shidong thinks that he is raising tigers.

And Time Warner is a love-hate relationship, their cooperation with Mark has always made money, if MM didn't buy Columbia and MGM, how good would it be, how good would it be to make money for Warner all the time?

But MM, which has merged the two major companies, is more of an opponent than a friend, but now there are several projects cooperating and making money, which makes Warner hard-hearted to deal with them, and Mark does not agree to transfer the distribution rights of "The Hobbit" to them, and expresses his support for Jackson in public, Warner is determined to be Liuyuan's biological son, and they are not interested in the cooperation agreement proposed by Mark, they are more willing to see MM plant a somersault and struggle.

Who knows that MM has been in contact with Bertelsmann and reached an agreement at a critical moment, it is estimated that Lei Shidong and Barry began to regret it, it is better for the Germans to earn this money than for us to earn, MM is in a big situation, and Bertelsmann has enough publicity channels and platforms to meet their needs, and then talk about blocking and isolation, which is funny.

On the first day after Christmas, MM pulled back a game, Iger, David, Meghan, and Mark all attended the press conference, and Bertelsmann also attached great importance to this cooperation, and the CEO of the German headquarters flew to attend the press conference, which is also of great significance to them, and the cooperation with MM will bring them hundreds of millions of dollars in revenue.

However, Mark left after the press conference, and for the past few days he had been suppressing an evil fire with nowhere to vent, and his mood had been depressed, and he called Amber, who did not return home this Christmas, and chose to spend it in her new home in the Santa Monica shipwreck.

When Mark arrived, Amber was dancing with her friend Kate, a young girl, dancing hotly, and Mark was standing in the doorway, holding her chest and watching.

Amber saw Mark, ran over quickly, threw himself into Mark's arms, and offered a fragrant kiss, she asked, "You won't leave in ten minutes this time, will you?"

Mark pinched her delicate chin and said, "I'm free until twenty o'clock, it depends on whether there is a reason to stay." ”

Amber was clinging to Mark's strong arms, almost melted away, as if she had no bones, and she said, "I dare say you'll choose to stay." ”

Kate, on the other hand, was a little embarrassed, seeing that she was only wearing a close-fitting T-shirt, and her breasts were almost ready to come out, so she hurriedly found a coat to put on and said, "Mr. Mark Wang is here, I'll go first." As he spoke, he found his bag.

Mark said: "It's a shame to leave so quickly. ”

Amber said, "Didn't you say you were going to ask Mark about something he didn't understand in Twilight? ”

Kate said: "Is this okay? I really like the three books "Twilight", "Blood Moon" and "New Moon". ”

"Absolutely, I'm actually working on the last Breaking Dawn and I'm looking for someone to talk about its storyline," Mark said. Mark said as he took off his blazer and sat down on the couch with Amber's help.

As soon as Mark said this, Kate took the opportunity to sit down again and said, "Really, you are already preparing the fourth part, so soon, when will more readers meet?"

Mark said: "We are working on an outline, and we plan to launch the film version at the same time as it launches, and now the script for the film version has been written and we are looking for a director. ”

Kate said: "Why bother? The most suitable director is recognized as you, it is your work, no one knows it better than you, with your fame and appeal, it will definitely sell well." ”

Amber poured three glasses of red wine, sat down and listened to their conversation, and interjected: "Kate likes rock and words, is she a literary girl? ”

Kate said embarrassedly: "It's just scribbling, sharing the bits and pieces of my life, my friends call me chatter, I am not a literary girl, Mr. Mark Wang is a recognized talent." ”

"Call me Mark!" Mark said with a smile.

"Yes, Mark is very informative, and you'll know after you try it. Amber said, undressing as she spoke.

Kate's face turned red all of a sudden, and she exclaimed, "What are you doing?"

Amber said: "I've been waiting for him for a few months, and if I don't take advantage of the opportunity, will everyone just sit like this?"

As she spoke, she walked over, hugged Kate, and took off her clothes, Kate exclaimed, "What are you doing?"

Amber said: "I asked you, who do you want to sleep with most in Hollywood? You told me it was King Mark, and now that it is in front of you, what are you pretending to be reserved." ”

Kate's face turned red all of a sudden, and when she saw Mark raise her eyebrows and look at her with a smile, Kate snorted, "I thought you were playing a game?"

Girls do like to play games about dating that celebrity, sleeping with that celebrity, and marrying that celebrity.

Amber was stunned and said, "I thought it was true, oh my God! I called Mark, and I took off my pants, and you told me this?"

Kate said, "He's married?"

Amber shrugged and said, "So, marriage is not a loss of sexual function, Davis, I treat you as a good sister, and I can share it with you in men, and you treat me like this?

Kate said, "I have a boyfriend?"

Amber said, "You have a boyfriend and you're still with me?"

Kate......

With a smile that he thought was very attractive, Mark hooked his finger at Kate and said, "Come here, baby!" and patted the couch beside him.

Kate knew that this man was the devil, but admired the charm and power of this devil, so she couldn't help but listen to him and sit down beside him.

I wish you all book friends a happy new year.