Bei Changan glanced at everyone, and said: "In the music industry, there is a threshold. But if you want to catch fire, it is obviously not enough to rely on a single passion. You've been singing for so long, why haven't you become popular?

Huang Jie shook his head.

Long Hair stood next to him, shook his hair, and said disdainfully, "It's not that no one holds it?"

Don't Chang'an asked: "Why is no one holding it?"

"With no money and no background, how can it be so easy to be praised?"

Long Fur played a few bass notes as a way to express his displeasure.

Seeing this, Don't Changan smiled indifferently, walked up to him and said, "Brother, there are so many bands in the country, are they all rich and have backgrounds?"

"You know only one and not the other. In many cases, what is the most important thing for a record company to sign a singer?"

No one spoke.

Bei Changan continued: "It's the market. ”

"You remember, a record label is not an art institute. In terms of song selection, they do not look at your artistic achievements, but on whether your songs can bring them corresponding economic benefits. The benefits are more important than all else. If you're not famous, you'll have to compromise on it. ”

"Do you want art, or do you want fame?"

As soon as the words were finished, several people fell into deep thought.

Don't Chang'an is right.

In the entertainment industry, if you give up, you will get, and you can't just go your own way and work behind closed doors.

"Brother Don't, I didn't expect you to not only write songs well, but also be clear about these things in the entertainment industry. Zhao Ning put down his guitar and couldn't help laughing.

Bei Changan shook his head with a smile, and then said, "It's just a little bit of my opinion, and Menqing'er can't talk about it." If you find it useful, try to hear it, it's not a bad thing. If you have an idea, follow what I said, and be flexible, maybe it will help you. ”

Zhao Ning nodded like pounding garlic.

Actually, don't Chang'an don't know anything about those things in the entertainment industry.

Compared to those professional promoters, he is far behind.

But there is one thing, he has an advantage.

That is, he has personally experienced the development process of any field in this world.

Although he is not proficient, he has a rough idea of what the situation of the entertainment industry will be in the future.

That's all.

Xiao Duan asked: "Brother Don't, how should it change, do you have any suggestions?"

Don't Chang'an thought for a while and said, "It's up to you." However, I think you should calm down now, start from the beginning, and think about what style is right for you. Personally, I think you can go the Mayday or Soda Green path. ”

"Who's Soda Green?"

"An up-and-coming band on the island of Taiwan. Of course, you don't have to be too stubborn, rock and roll can be played, but not overdone, cynical things, not everyone likes. ”

Xiao Duan picked up the bass and nodded incessantly: "Well, that makes sense." ”

Bei Changan smiled and continued: "If you just play casually, it doesn't matter. But if you want to be famous, you have to think about these issues. Although you may be dismissive of some saliva songs, art is what it is, especially pop music. Why is it called popular? I don't say you know it, do you?"

Zhao Ning said: "Okay, let's discuss." After so many years, I haven't even released a single disc, so it's really time to reflect on it......"

Bei Changan shook his head and said with a smile: "It doesn't matter if you can't make a record." ”

Zhao Ning asked, "Why do you say that?"

"Personal opinion. ”

……

……

……

In the era of the recording industry, the medium of music was vinyl, cassette, CD, MP3.

With the popularity of the Internet, the record industry is gradually going to a low point.

At the same time, the carrier of music has also become the Internet free audio-visual, download resource websites and platforms, clients, and mobile apps and video websites for music resource acquisition. For example, a few years later, "Mice Love Rice", "QQ Love" and so on are all songs that became popular through Internet music.

At this point, there is another term for domestic pop music.

Internet songs.

When the music industry shifted to the Internet, a lot of changes really happened.

One of the biggest changes is that the change of medium has led to the value of music becoming cheaper, and music has changed from a scarce resource with value to a resource freely available on the Internet.

Because the essence of the Internet is sharing and creating, the music industry is carried by the Internet platform, and users can be consumers, communicators, and creators.

In 2002, Baidu launched the MP3 search and download function.

Of course, in addition to it, some small-scale audition sites have also begun to take shape.

In many cases, people can enjoy the latest and fastest song consultations without leaving their homes, so will the traditional record industry still thrive?

Obviously, no.

In the era of the record industry, you used to make a lot of money by selling records, but in today's Internet age, this prosperity has long been a thing of the past.

Don't Chang'an remembered that in 2015, Eason Chan's records only sold 900 copies, and in a sad mood, E God quit the music scene two years later......

In general, the development of the Internet has diluted the value of music, and has achieved a destructive attack on the original industrial chain, destroying the original industrial chain rules.

The creation of "Chang'an Cloud Music" is based on such an idea

At the beginning of the surge in network traffic, gather users in advance to seize the opportunity along the way.

As for the issue of copyright, there is no need to worry about it now, as the law has not yet been bound in this regard.

The cost and risk of investment are relatively low, seize this gap, make a big fuss, and there will definitely be a qualitative leap in website traffic.

During this time, what Don't Chang'an has to do is to do everything possible to build momentum for his music website.

Increase the exposure of "Chang'an Cloud Music" in front of the public, and gain a firm foothold in this field in advance, so as to fight with Baidu.

……

……

……

We chatted for a while.

Huang Jie smiled wryly: "Brother Don't, we have a competition in September, and the songs must be original, see if you can help us write one...... You can rest assured, the price you can open......"

Don't Chang'an looked at him, and then said: "That's the case, I ran a music website, the traffic is okay, and Qiangzi knows." If you are really determined to make the transition, writing songs is no problem, and I can also package you in all aspects, so that you can participate in the competition with a new look. ”

"Really?"

"Hmm. Really, but I have a request. ”

Zhao Ning said, "You say?"

"In the future, all the songs of your band must be published on my website. Also, during the competition, you should also try your best to publicize, and some places that can be labeled with the LOGO of our "Chang'an Cloud Music" must be pasted. ”

Several people said in unison: "That's no problem." ”

The meaning is clear.

In the age of digital music, if you run your own band, and then use the fan effect to gather traffic, it is a good way.

Music websites, in addition to auditions, should also have originality.

Vote for me with a peach, and repay it with a plum.

Everyone has their own needs, and it's normal.

Rock Hutong wants to be famous, while Don't Chang'an wants traffic.