Chapter 371: Celebration Party

Iger looked at the men and women at the party and asked Mark, "What are your plans for the last month?"

MM Big Four, Iger is in the headquarters, the Ellison brothers and sisters returned to China to visit Giselle and then flew to China to negotiate, they have reached an agreement with Wanda to build their own movie theater line with the Northeast real estate giant.

Decree No. 342 of the State Council of the People's Republic of China promulgated the Regulations on the Administration of Films, which will come into force on February 1, 2002, which stipulates that the state allows enterprises, public institutions and other social organizations and individuals to invest in the construction and renovation of cinemas, and allows the construction and renovation of cinemas in the form of Sino-foreign joint ventures or Sino-foreign cooperation.

As early as January 17, 04, Miller Oaks, president of Warner Bros. International Cinemas, and Wang Jianlin, chairman of Dalian Wanda Group, officially signed a comprehensive cooperation agreement, and the two sides intend to designate Warner Wanda International Cinemas as Warner Wanda and open them to 30 cities across the country within three years.

But this agreement was temporarily shelved due to the struggle at the top of Warner's internal management, and MM immediately took advantage of this opportunity to take Warner's place, because MM's hand was larger and the amount of money invested was several times that of Warner, and another reason was that Warner's parent company, Time Warner, fought very hard and had poor overall performance, while Oracle behind MM had good performance and strength.

Another reason is that Warner is undoubtedly hugely influential in the United States, but they have been messing with hawks in the United States government all the year round, and they do not support Huaxia on many issues, and MM and Dongying Suoni are in a hurry, and they have won the favor of the upper echelons of the Chinese government.

So now MM has snatched Warner's project, and now it is time for the final negotiations, while Mark is relatively free, has no fixed tasks, and can take a vacation at home when he is happy, or he can decide to take a vacation at any time.

Mark said: "I'm going to be on Supernova, I'm going to be on the show to pick two lead actors and actresses for my new film, and I'm going to be ready to shoot 'Twilight' as soon as possible, and I hope to finish 'Twilight' before I get on the Dark Knight crew." ”

Mark is a bit like Spielberg's status at DreamWorks, he is willing to work hard to make a movie, which is the best thing, Iger will only cooperate fully, and the significance of having a super director is huge.

Like this time, a "Iron Man" has been a huge success, making MM stocks rise sharply across the board, this "Iron Man" is a big hit, but the profits that can be generated are always counted, investors are so crazy and enthusiastic, because they are optimistic about MM's prospects, optimistic about the Marvel universe, the more MM rejects Wall Street's platter investment, the more Wall Street is optimistic about them, and now it can be said that a "Iron Man" makes Marvel Salty Fish turn over, and also makes MM on the right track, so Mark's role is huge.

Iger is very intentional about terminating the contract he signed with Warner for Mark, which was signed before, if MM insists on terminating the contract, Warner has no way, but this Mark has no intention of terminating the contract at all, and the money he earns is transferred to the company's account, and Iger has no way at all.

But now he is very pleased to hear him shoot his "famous work", he and Mark touched the cup and said: "The company will fully support you!"

Mark has a few more conversations with Stan Lee, Alain, and Feige, and they have decided to make a sequel, but Mark will not be the director, and both he and Feige want Favreau to be on the spot, and now is the time for him to get back on track and take the lead.

The big boss made a decision, and others had no objections, so the decision was made, and today's Marvel was reborn in one fell swoop, and it was favored by all parties, Mark was the biggest promoter, and his vision and judgment were also recognized by Hollywood, so if there was nothing special, his proposal would be approved.

Stan Lee, Aland, and Feige were originally working on their cinematic universe, but according to the original plan, it would not be released until the summer of '08, but now it is a year and a half ahead of schedule, and with the big tree of MM, they don't have to worry about distribution channels, publicity and promotion, which also allows them to go faster.

Not only did the projects of "Iron Man 2", "Captain Rice" and "Thor" also be put on the agenda, but the Marvel family was running three A-level productions at the same time, so far, they got what they expected to want, and Marvel has also become a hot cutting-edge film company.

Mark is enthusiastic to talk to each of the creators, comfort and encouragement, this is what the boss should do, it's only been three days now, they can't give out red envelopes now, today is International Labor Day, public holidays, box office season, they will go to various places after the party, continue to promote the "Iron Man" movie.

Of course, the best promotional slogan is "North Mi's god film that broke 100 million in three days." "Although it is not as strong as last year's "Star Wars Prequel 3: Revenge of the Sith", it is also extremely amazing to break 100 million in three days, and it has been three weeks since the release of "Professional Secret Service 3", which is popular all over the world, and it has barely exceeded 100 million, which can be seen how powerful it is!

As soon as the box office data was determined, Colombia immediately asked people to print a poster, and on the basis of the original version, it was printed with "North Mi exceeded 100 million in three days, fully igniting the summer file!"

Workers in the printing department worked overtime day and night to send it to various places after printing, while in the west coast and north, they entrusted local branches to arrange printing and urgently pasted it on the billboards of theaters in various places.

For this achievement, Mark is pleased, this is 2.5 million more than the original version, breaking 100 million in three days, which also means that he will be able to break through the box office of 300 million US dollars, and can become Mark's second personal work to break 300 million in Beimi, and so far, only Liao Liao has two 300 million works in Beimi.

Spielberg (ET the Alien, Jurassic Park), Peter the Great (The Lord of the Rings Trilogy), Sam Raimi (Spider-Man Part 1 and 2), Mark will soon join this club and firmly enter the top ten business leaders.

Because of the popularity of "Iron Man", Downey also became purple all of a sudden, everywhere Iron Man went, people cheered, this Downey can take on the responsibility of this box office appeal, and he no longer needs Mark and Rachel to protect him to run around the country, his little Robert Downey has also become a first-line big man, he can be on his own, he only receives 500,000 salaries, no dividends, but he is also a hard-working promotional movie, the higher the box office of "Iron Man", his popularity and appeal are also rising.

Now the phone call of the movie invitation blew up his agent's phone, but he was unmoved, and he had to wait for the final box office lock of "Iron Man" before he waited for the price to sell, it has been almost ten years, he tasted this popular taste again, he cherished this opportunity very much, as long as he held Mark's thigh, he was afraid that there would be no chance to be on top?

Mark attaches great importance to this "Iron Man", and used to let his first general David Lee play, David Lee was because of the uncertainty of life and death in a car accident, so he picked up this opportunity and let him become a member of the Mark Gang, Donnie understands this, his smart wife Susan told him, don't think cranky, work under Mark with peace of mind, don't be afraid of no chance to get on the throne, this David Lee is the best example, Mark almost fell out with EON's Brock for the role of 007.

Downey is not a rookie who has just mixed in Hollywood, he knows that he can only enjoy the shade by mixing here, his back to the big tree, how beautiful the "Star Wars Three Musketeers" was, how red, Harrison Ford was praised by someone, and the other two seemed to have disappeared in the past 20 years, only the people of the year would know how popular they were back then.

Mark is a well-known man who is protective of his shortcomings and treats his own people well, so Donnie is very comfortable working under him.

After MM announced the box office of the first week of "Iron Man", it greatly stimulated the audience's enthusiasm for watching the movie, and the next day was May Day, more people walked into the cinema to see the style of this latest god film.

Now the average ticket price in North America is 6.5 US dollars, an increase of 0.2 US dollars over last year, but for the theater operators, this part of the income is limited, they get a maximum of about 30% of the share, the real big head is popcorn, Coke and other snacks, who is not perfect when enjoying the movie with Coke and popcorn? The more people who watch the movie, the more potential customers they have, for them, a blockbuster movie, far better than ten ordinary films.

This is also a billion-dollar production blessed by these superstars and famous directors, which is often released in more than 3,000 theaters, and this art department, even if "Brokeback Mountain" returns from the award, this is the limit of 2,000 theaters, but there is one point, art films are good, they can be screened for a long time, and their income can be increased through long-term screening.

And this commercial blockbuster, the first four weeks of the month can determine their final box office, at least more than 70% of the box office, so the film company is desperately throwing money on advertising, overwhelming, to fool the audience into the cinema to the greatest extent, and after a month, they rely on the accumulated beer and popular mixed rice to eat, generally put it for three or four months to ensure the maximum squeezing profits, and after half a year, they will release DVDs and TV broadcasts for secondary harvesting.

Like "Iron Man", which broke 100 million in the first three days and maintained an average box office of more than 30 million per day, this is extremely amazing, it can be called a phenomenal film, if you are lucky, one or two a year, if you are unlucky, you will not, this is often only three or four days, like last year's "Star Wars 3" with strong popularity and beer, maintained a single-day box office result of four days, and the goal of "Iron Man" is also four days, he dares to think so, because the fourth day is May Day.