018: Publicity strategy (for instant noodle bosses, 5/10)

Seeing that Li Minghao had already made a decision, Zhao Tianzi would not say anything.

The two turned around, and the secretary on the side gave Zhao Tian a seat.

Although Li Minghao has made a decision, according to the general recruitment process, let the candidate go back first, and then make the final decision after careful consideration.

Before he could say anything, Zhao Tian thought of the purpose of looking for him, and said: "There is something I want to discuss with you, it is related to the popularity of our car, did you do the investigation I told you last time?"

"Eh," Li Minghao, who had already sorted out his thoughts, was disrupted by Zhao Tian's sudden question, and thought about it carefully: "I have already told the entrusting company, and the result will take at least a week to come out." ”

"That's good, what I'm going to say, it's also related to the things to be investigated, and when the results come out, I think we should put some media advertisements to promote our brand, at present, our car brand awareness doesn't seem to be too high, right?" Zhao Tian continued to ask.

"This..."Li Minghao didn't have a score in his heart, so he had to seek truth from facts and said: "After the results of the investigation come out, let's make an assessment!"

Zhao Tian nodded.

"Excuse me, are you discussing the popularity of the 'Han' brand car of the Universe Enterprise?" Wu Yan saw that the two of them had been talking for a long time, and he didn't know what to do for a while, but he just listened to the content of the conversation between the two, but it was the content that he happened to know when he was about to apply for a job in the Universe Enterprise in the past few days.

Zhao Tianrao asked with interest: "Yes, why do you know about this?"

Wu Yan smiled indifferently, the momentum of pretending to be forced had awakened.

"Well, a little bit of understanding. According to the analysis data of the large market data website, the popularity of "Han" brand cars in the entire social population should be between 1 percent and 2 percent, and the popularity of "Han" brand cars should reach about 15 percent among automobile consumers. ”

Although Zhao Tian didn't know much about the several websites in Wu Yan's words, he was slightly disappointed in his heart for such a low data value he gave.

Even though Zhao Tian, who has always seemed to be concerned about all the affairs in the company, when he really heard the news that the universe company was not good enough, his heart couldn't help but be sour.

"Then among all the car brands, what about our popularity?" Hearing such a low data, Zhao Tian was still a little unwilling.

"This," Wu Yan smiled faintly again, "Among the less than one hundred and fifty automobile manufacturers, the universe enterprise should be at the bottom, and among the less than forty car and automobile factory brands, the ranking of 'Han' brand cars is not optimistic." ”

Li Minghao's face was cold, and he seemed to have made another decision in his heart, it seems that what is this called 'faceless', the company doesn't want it.

"Alas!" In fact, when he met Li Da Niu from fishing by the lake, looking at Li Da Niu's appearance of knowing nothing about his own cars, Zhao Tian had a faint feeling at that time, in terms of popularity, he relied too much on the local promotion of the three car companies, so that the current market popularity must be very bad consequences.

But after thinking about it, Zhao Tian said curiously: "Then our company's monthly car sales are more than 10,000 units per month, if it is according to the situation that almost no people know about as you said, how can this kind of sales be achieved; besides, if I am not mistaken, among our domestic car brands in China, there should be no more than ten companies that can sell more than 10,000 units per month for a single model, right?"

Wu Yan frowned for the first time.

I saw his big head, and when his eyebrows were wrinkled, it was grim.

Zhao Tian observed that Wu Yan's head was actually so big, but looking at the size of his head, he thought that this person was two or three meters tall...

After a while, Wu Yancai explained: "This question, in fact, from the sales statistics given by several websites, I was a little confused at first, and even a little suspicious. After all, for a little-known automobile company, it is absolutely abnormal for a new brand to have such sales. But then I analyzed a few possible factors, but I didn't have so many doubts. However, I am still skeptical about our company's sales in the first month!"

Zhao Tian touched his nose, he naturally knew better than anyone what the sales of the company's cars were in the first month. However, when Wu Yan said that he could give the reason for the current good sales of the universe company, he was interested for a moment and asked, "Oh? ”

Wu Yan said: "Before the launch of the 'Han' brand car, Geely, BYD, and Great Wall Motors helped to carry out the local promotion, and the publicity effect of this method has fallen behind in traffic compared with the current mainstream telephone, media, Internet and other publicity;"

Zhao Tian thought in his heart, although he didn't like to listen to everything Wu Yan said, he seemed to point out the problem.

I only listened to Wu Yan continued: "However, there are also benefits of pushing, compared with the current mainstream, fast promotion mode, although the traffic is small, but it can make people more impressive, which is also because of the subjective sensory influence of people; To be honest, before I came to apply, I had hardly seen a 'Han' brand car running on the road in my life, but after learning about it on the official website, especially the high performance with low price, it was particularly attractive to me. ”

Listening to Wu Yan's analysis, Zhao Tian knew it in his heart.

At this time, he had a new view of Wu Yan.

Logical and quick-witted, I definitely have a good career experience.

"Is there any way to increase sales or brand awareness?" said Zhao Tian back to the question he had been thinking about lately.

Wu Yan smiled kindly: "This is relatively simple. ”

Zhao Tian's eyes lit up, "Tell me quickly." ”

Li Minghao couldn't interject several times, he clearly remembered that this matter was to be discussed with him; this is good, he asked a person who was interviewing, and now he even asked about the company's confidential matter.

Wu Yan changed his sitting posture, thought for a moment and said: "This depends on how much the company is ready to invest, small investment has a small return, and large investment is naturally there, and there is no need for that." ”