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"Although he has written several works that everyone likes, and although he has accumulated a very considerable popularity, Gu Yongsheng, a model worker, seems to be trying his best to destroy the important style that is gradually forming beyond recognition. ”

He may have to face the anger of the readers, or he may have to face the endless reprimands and even leave of the readers, no matter what this qiē is a qiē, Gu Yongsheng resolutely gave a completely different martial arts story from the past, or to pursue a deeper avenue of martial arts novels, or to explore the ultimate meaning of literature and art, we don't know, the only thing we know is that in the world of martial arts novels, Gu Yongsheng is still Gu Yongsheng after all. ”

This passage is the promotional copy of Qianhong's public relations department, on the first working day just after the New Year's Day holiday, this passage was passed through guò official WeChat, official website, The forum and other channels were released, and once the advertisement was issued, it immediately caused a chain reaction, and once again had a positive impact on Xue Muliang, who was selling books in full swing, but after all, Xue Muliang has been in the industry for a long time, and his background and contacts in the industry are also intertwined and deep-rooted.

Until the participation of Xingyue TV!

On the second day of Qianhong's announcement, the positive propaganda offensive that Xingyue TV had been brewing for a long time finally came:

In the first wave, GTV made a full ten seconds of advertising for "Xiao Shiyi Lang" in prime time! Ten seconds sounds like a short time, but if you know that some merchants have paid 10,000 yuan a second to buy this advertising time, they will definitely have a different opinion.

The second wave, the stars who take the literary route under Xingyue. began to mention "Xiao Shiyi Lang" on his personal homepage or micro-blog, intentionally or unintentionally, that is, soft advertising.

In the third wave, the hosts of several popular variety shows on GTV began to ridicule Gu Yongsheng in the show, and even took out his previous sentence "hehe" as a new joke, and finally mentioned it naturally, "I heard that the new work "Cutting You is Not Negotiable" that Hehejun is about to push is a cooperation with our station. ”

"Where is the cutting you haven't discussed? I see that Gong Dashao is about to cut you, you haven't discussed, you don't want next month's salary, it's obviously "Xiao Shiyi Lang", okay. Hear me clearly, Xiao, Ten, One, Lang!"

Tease and praise, the advertisement is so fascinating and ...... There is no discipline.

In the fourth wave, Xingyue's entertainment magazines and private media have made efforts to conform to their own style. I would like to introduce to you a martial arts author named Gu Yongsheng, who is going to write a martial arts novel called "Xiao Shiyi Lang".

As for the fifth wave. It was supposed to be an interview with the author. But because the "Hehejun" dragon can't see the head and tail, so this level can't be passed, so he can only pass with a smile.

Even so, in this kind of all-round three-dimensional publicity, it still pushed the words "Xiao Shiyi Lang" to the forefront with the momentum of a big fire. It has become one of the hottest topics online and offline today, and this kind of topic is not just the mechanical topic list on microblogs, but a real, street, and after-dinner topic.

This is just a passing propaganda of the stars and the moon, which also illustrates. Compared with the giant crocodile of the film and television media group, any book publishing company can only be a small goldfish, which is the gap between industries, just like the remuneration of a third-rate actor for shooting an advertisement may be worth the manuscript fee of a first-class author for writing a book for a year.

Therefore, Xue Muliang, who was crushed by the limelight and topics, could only face the thin portable screen with a blank face at this time, quietly in a daze, and think silently.

Xue Muliang can come to this day, which shows that he is definitely not a person who only knows how to accept fate and complain and give in lightly, in fact, entering the film and television industry has been listed in his notebook a long time ago, but the time has not been ripe, and the preparation has not been sufficient, until this "Xiao Shiyilang" incident made him realize the urgency of this matter.

Generally speaking, the most common way to cooperate between book companies and film and television media is to sell the film and television rights of novels, but this kind of cooperation is very shallow cooperation, and the original creator of the content basically has no spare energy to interfere in the later adaptation, even if it is changed to a piece of shit, the original author can only complain without pain, after all, the rich royalties have just been put into the pocket, and you can't always perform too much.

Xue Muliang had a work changed into a TV series before, but because of the thinness of the subject matter and the story itself, that TV series failed to set off any decent waves, Xue Muliang seemed to be aware of this when he sold TV copyrights, so after he sold it, he never asked again.

However, from now on, he had to put the plan to enter film and television on the agenda, because he vaguely felt that the peer named Gu Yongsheng seemed to be ahead of him.

……

"How's that, that's okay, right?"

Gong Chengen asked Gu Yongsheng proudly on the phone.

"It's okay, but aren't you a little blindly confident, no, he believes it?"

"What kind of confidence he believes, that is, he believes you, the ratings of "Yue Nu Sword" are there, and the project of "The Legend of the White-Haired Witch" has also been launched, so strike while the iron is hot. ”

"Admire. ”

"This sentence should be said to me, in fact, our propaganda is still biased towards leftovers, and it can cause such a big sensation, mainly because of your own reasons, in addition, I just finished reading the three chapters of the manuscript handed over by Qianhong, I want to say, Gu Shao, you can always surprise people, I want to say something from my heart, do you mind?"

"Suppose I don't mind?"

"Mind if I have to say, haha, for now, among all your books, only this "Xiao Shiyi Lang" is right for my appetite, I was aggrieved when I saw the previous few books, and I almost got stomach problems, although this Xiao Shiyi Lang just showed a small face, but I can tell you for sure, I have been waiting for him for a long time, do you take it!

Gong Chengen pinched the tone of the idol drama, and roared in a weird manner, Liu Jingting said with a smile: "I saw that you looked like a loyal dog in front of Wang Qianqian, and I thought you liked strong women." ”

"It's when you're suppressed in the real world that you want to find balance and release in fiction, otherwise you'll write. Aren't we all going to run out of food when we make movies, movies, and TV series?"

"Suppressed, I thought you were enjoying it. ”

"You know what I'm talking about, I'm talking about a kind of ...... that is common to all human males"

"Come on, I can guarantee that this book will be very cool. ”

"Uh-huh, the last question, of course, is purely personal to our old buddies, ahem. Then my brother Xiao will push down Siniang, right?"

"It seems that I really need to take a look at Wang Qianqian. ”

"Haha, just kidding, I'm going to send a manuscript to Qianqian, you hurry up and write it. ”

……

Because the plot of the novel is basically driven by dialogue, the transition and the beginning are almost always completed by short sentences. And Gu's style of writing has always been interesting. Golden sentences are frequent. Therefore, Liu Jingting writes very complacently, and the speed is also abnormal.

After communicating with Lu Yichou, Liu Jingting already knew that the beginning of "Xiao Shiyi Lang" would land on Han Shuo's "Original Grass", and the later period would be serialized in rotation on the two magazines "Original Grass" and "Dajianghu", this form of serialization is unprecedented, and the reason given by Qianhong is. "I don't want readers to wait too long for updates", actually, of course, to sell two magazines at the same time.

Han Shuo jokingly asked Liu Jingting on the WC: "The previous "White Horse Howling West Wind" is a metaphor for Yi Shui'an, this Xiao Shiyi Lang will not have my shadow, right? Narcissism. ”

Liu Jingting replied: "If there are similarities, it is very possible. ”

Then Han Shuo mentioned her love for this novel, and her girlfriend's dislike for it: "She feels that the language is too direct and explicit, and the narrative opens up God's perspective, and she comments and discusses the characters and stories in the book at any time, in short, she makes it clear that she is looking forward to your next book." ”

"Looking forward to the next one" naturally means "dissatisfied with this one".

Liu Jingting didn't explain too much, and replied ambiguously: "Will work hard." ”

"Some people go, some people come, stay in this circle for a long time, you will get used to it. Han Shuo gave Liu Jingting a preventive shot as a senior.

Of course, Liu Jingting understood the meaning of this sentence, because he had talked to Mi Hu about this issue a long time ago, and this kind of thing must be done at a price, just like Xiao Shiyi Lang himself, some people scolded him, some people hated him, and some people loved him!

"It's just a combination of people and books, so appropriate. Liu Jingting secretly thought so.

……

On January 15, "The Original Grass" was launched on a staggered date.

All aspects of the publicity about "Xiao Shiyi Lang" invariably stopped, because when the real test came, no matter how fancy the advertisement was, it no longer had power.

It was also at this time that Liu Jingting realized the cleverness of Lu Yichou's choice of "Grass on the Plain" to publish a new book. Since it is claimed to be a work of transformation, then, to release the book in a different place, first of all, to give readers a hint from the heart: "We did not choose to release the book in "Dajianghu" as usual, because this work is different from the previous works. In this way, the reader will have a buffer in their hearts, and they will involuntarily feel that "it is indeed very different from before, no wonder it is different places." ”

Secondly, although there are overlapping parts between the readers of "Dajianghu" and "The Grass on the Plain", the tastes of more readers are still different, and the second purpose of Lu Yichou's choice of "The Grass on the Plain" is to open up new readers for Gu Yongsheng, because in the foreseeable tomorrow, there will definitely be some readers like Han Shuo's girlfriend who will be lost, and the addition of new readers can balance this trend from a certain point of view.

In the end, it is to create an illusion that Han Shuo and Gu Yongsheng join forces, and popular readers will play an unexpected role in grouping, even if it is a nominal group. For fans, their idols have made a strong friend, and they will have a wonderful mentality of honor.

Han Shuo and Gu Yongsheng, one has been famous for a long time, the other is a rapid rise, a strong combination, which makes people reverie, and most importantly, this cooperation can make their readers have a big fusion - this is Lu Yichou's little secret.

Therefore, when "Original Grass" was listed, readers who liked Gu Yongsheng but were not interested in Han Shuo, although they inevitably had a trace of resentment in their hearts, they were relieved to think that the other party was Han Shuo, who was famous all over the world, and did not seem to insult their idols.

As for Han Shuo's readers, they will take a look at Gu Yongsheng's works with an attitude of trying, after all, Han Shuo is the editor-in-chief of the magazine, and since the magazine has selected Gu Yongsheng's articles, it must have its own uniqueness.

……

Since the "Legend Cup Essay" contest, Song Xiaoyu has become a reader of Gu Yongsheng, fortunately, he has liked Han Shuo since high school, so after learning that Gu Yongsheng's new work was published in "Grass on the Plain", he went to the bookstore to buy a copy very happily as soon as possible.

"After promoting it for so long, I finally saw the true face of Lushan. The quiet college student thought secretly in his heart.

After getting the magazine, I didn't immediately turn to Gu Yongsheng's serial, but read other articles first.

This is a very peculiar mentality, because the expectations are too high, for fear of disappointment, because the expectations are too high, for fear of reading the whole thing.

However, the curiosity in his heart soon prevailed, and after Song Xiaoyu pretended to browse roughly, he immediately turned to the "New Face" column, and the appetite of "Xiao Shiyi Lang" finally appeared in front of him.

After reading a few hundred words, the old reader Song Xiaoyu felt a strange atmosphere, when the first chapter was finished, this famous college student, like the character "Kuaidao Huaping" who appeared in the first chapter, looked into the distance, and said word by word: "Xiao Shiyi Lang!"

The difference is that Hua Ping is talking about Xiao Shiyi Lang, while Song Xiaoyu is talking about the book "Xiao Shi Shi Lang".

When Song Xiaoyu finished reading all three chapters of the serial, he felt like he had drunk a big glass of spirits, and his heart was drunk, this feeling did not contain any exaggeration or embellishment, he really fell in love with this story, and he had a feeling of meeting and hating each other.

The thief lying in the woman's boudoir with a pillow, the chivalrous man singing a sad song with a knife hanging on his waist, the hippie smiling face, teasing the beauty of the peerless elegance......

Isn't that how it should be, man?

Isn't that how it should be?

Xiao Shiyilang!Xiao Shiyilang!I am not Feng Siniang, I love him all the same.

……

Zhang Tao is a sophomore in high school this year, studying in a provincial key high school, he has been obsessed with Han Shuo since he was in junior high school, familiar with every book of Han Shuo, read every blog of Han Shuo, and buy every magazine edited by Han Shuo.

He just picked up his pre-booked "Grass on the Plain" from the newsstand today, and I heard that there is a famous martial arts author recently, who will post his new book in this issue of the magazine, and Xingyue TV also helped to advertise, although Zhang Tao likes to watch costume films, but he is not interested in martial arts novels, but out of curiosity, he tried to read the "Xiao Shiyi Lang".

……

", this ......" After Zhang Tao finished reading it, he couldn't help but curse a dirty word, because he never thought that martial arts novels were not about cutting and killing at every turn, but also such a delicate and moving, such a transparent description of the character's psychology, this Feng Siniang is too spicy, too cute, this Xiao Shiyi Lang is really chic and fascinating.

So, Zhang Tao, a sophomore in a key high school, made a decision and vowed to chase the book to the end!

……

In the following time, old readers like Song Xiaoyu, new readers like Zhang Tao, and other readers who are not old or new because of advertisements go to bookstores and newsstands one after another to buy "Grass on the Plain", either out of curiosity, or out of personal interest, or out of love for the house and Wu, or to catch up with the trend......

No matter what the purpose, "Xiao Shiyi Lang", which has been promoted for nearly a week, finally appeared lazily in this world and appeared in front of everyone's eyes. (To be continued)