Chapter 118: A show like no other
After returning to China, after Li Cai coped with the media, he was ready to focus on the variety show he prepared - "Please Refrigerator".
In 11 years, there has been no food program that can cause a sensation and attract attention, and "A Bite of Huaguo" will not be broadcast until 12 years.
The 12-year-old large-scale documentary "A Bite of China" has pushed the combination of food and Chinese culture to the peak, and has achieved good results in both TV and online platforms. Since then, major TV stations and video websites have begun to attach importance to food variety shows, or buy foreign program copyrights, or carry out original research and development, and launch many new programs.
In Li Cai's view, the fact that "A Bite of China" can have such a great influence is related to the production team's intentions, and only 7 episodes of content have been produced in 13 months, which can be described as excellence.
Of course, this also has to do with the fact that the show is a food documentary.
Documentaries are film or television art forms that take real life as the creative material, take real people and real things as the object of expression, and process and display them artistically, so as to show the truth as the essence and use the truth to arouse people's thinking.
Different from variety shows that pursue funny, documentaries require rigor and truthfulness, which is also the reason why "A Bite of China" became popular.
However, Li Cai believes that through his changes, the variety show "Please Refrigerator" will become more perfect, unlike in his previous life, where the advertising insertion was frenzied, basically watching the show from the advertisement.
After a few years, reality show-type variety shows will become popular, and domestic reality show variety shows, except for a few original programs, are all plagiarized and introduced, without any innovation.
When he came to Li's mother's company, Li saw the recording of the program that had not yet been edited, and felt that it was very good, much more perfect than he thought.
As a reborn, Li Cai naturally knows that the popular variety shows in China in the future are all imported from South Korean variety shows and plagiarized.
is different from the original version in South Korea, the gap between the domestic programs is to death, all rely on small fresh meat to attract ratings, and the program editing is not at all careful, the most important thing is that the advertising implantation is too frustrating, if a few are good, but you implant more than a dozen is simply endless, which completely affects the viewing of the show, and makes people lose interest in watching it.
Li Cai naturally won't make this kind of mistake, because it is the first season, and Li Cai doesn't plan to rely on advertising revenue to make a profit, but only charges a few sky-high advertising fees when the show becomes popular and the second season is produced.
Looking at the recorded content of the show, Li Cai feels very good, but he doesn't know how to edit, but it doesn't matter, just say what he wants.
Because "Please Refrigerator" relies on the combination of the celebrity's private life and cooking to attract attention.
Therefore, Li Cai said directly to the editor: "Just edit the VCR of the guest's refrigerator at the beginning and the picture into a few seconds, as long as you inform the audience of the authenticity of the program." The second point, the first issue to introduce the chef, not too long, a few minutes is enough, the most important thing is to highlight the content of the guest refrigerator, and there is also to edit around the cuisine, although the cooking time is 15 minutes, but from the selection of ingredients to the final evaluation of the winner, the content of the editing will be 18~20 minutes, you know?"
After listening to Li Cai's request, the editor nodded and signaled that he knew.
Different from the programs in his previous life, Li Cai borrowed the content of the two to carry out his own thinking.
In the previous life, compared with the Korean version, the domestic "Please Refrigerator" is simply a dead gap, all rely on the private lives of the guests to attract attention, the dishes made are simply unappetizing, most of the chefs are not professional, all of them are here to be funny, in the whole process of cooking, the people on the scene are walking around, some are trying to watch the dishes, some are stealing the ingredients, and the scene is very chaotic.
And in the previous show, only 10 minutes were cooking, and the focus was on talk shows, but the guests and chefs really couldn't bear the lack of words to comment on the dishes!
If it weren't for Huaguo's fancy subtitles, which interpreted the subtitles to a new level, the show didn't know what to regret.
In the Korean version of the program, when there are 5 minutes left, the host will go to the scene to taste the semi-finished products and make evaluations to create a tense atmosphere, which is a fixed link.
In Li Cai's opinion, it is very good, but the domestic version has been canceled, and when the guest chooses which chef wins, the star is awarded directly, instead of the guest pressing the select button on the remote control, and then the winning chef is displayed by the screen and lights.
After changing these, the guests invited are also very careful and very hot guests, such as Yang Mi and other Hua Dan.
In Li Cai's view, this show can be like Mango Channel's "Everyday Upward" and "Happy Camp", which is recorded once a week, and the guests invited are all to be promoted, so as to achieve a win-win situation.
Because it is an indoor food talk show, you only need to fix a studio and let the guests come over to record.
When Li Cai invited Teacher He and Wang Han, he made such a plan.
After all, there are so many stars in China that they are dying, and there are only 24 stars in a season with twelve episodes.
It's not like the Korean version at all, one episode a week, and a lot of guests are invited.
And the domestic version, because of the promotion of movies and the like, the two guests invited naturally know each other, can interact well, and can also catch the stalk thrown by the host.
In fact, "Please Refrigerator" is a talk show under the banner of food, and the so-called "left-handed food, right-handed gossip" is an accurate description of this show.
But if the two celebrity guests are completely unfamiliar with each other, how should this multi-person talk show be conducted?
Li Cai naturally knows this truth very well, and the two celebrity guests invited generally have a certain intersection, and I dare not say how deep a personal relationship is, at least they know each other a little and have the experience of cooperating. The advantage of familiarity is that it can make the show quickly enter a state of chat, and the topic can be talked about quickly. Especially when it comes to introducing the refrigerator of one of the stars, it can be easy for the other to get involved.
Otherwise, it will be very embarrassing, even if the editor is powerful, he can't edit the content of the show well.
After saying what you have been asked to do, all that remains is publicity.
A week later, the editor handed over the edited two episodes to Li Cai for a look, and after Li Cai finished watching it, he felt that it met his own standards, and the subtitles and everything were very good.
All that's left is to promote and broadcast the program.
Although it was contracted and recorded by Li's mother's company, the host invited was the two pillars of Mango Channel.
The leaders of Mango TV naturally know about this show, and after watching the planning of the show, they just need to watch the content of the show.
The leaders of Mango TV were originally attracted by the unique creativity of this show. After watching the show, the decision was made on the spot, and it was going to be broadcast on Mango Channel, and the show was broadcast at the prime time of eight o'clock on Friday.
As for the specific content, it is natural for Li's mother to send someone to conduct professional negotiations, Li Cai doesn't understand these anyway, he is just an idea-based person who only pays attention to the content of the show.
Soon, the program was ready to be broadcast in August, and it was broadcast on both TV and online platforms.