1. Background analysis: Today is a highly entertaining era, and culture and entertainment occupy a place in our lives. In this day and age, if we can perfectly combine culture and entertainment, the audience will surely pay for it.

2. Planning motivation: At present, none of the major TV stations have launched entertainment variety shows, and this field is still a blank at present, and we can try boldly.

Program setting

1. Program Name: "The Grand Master of Entertainment"

2. Program category: A variety show in which literary writers and entertainment stars participate.

3. The main purpose of the program: to share interesting facts related to literature and entertainment and spread the culture related to it through interaction.

4. Program positioning: The important audience is fans of online literature lovers and entertainment stars.

5. Program content: (1) On-site creation: writers improvise to write novel passages, musicians can write or adapt songs, filmmakers can perform scripts, and dubbing people can show off their voices.

(2) Combination of the two: the writer can ask the musician to score the music, or the entertainment writer can improvise a song and let the musician sing it. There are also filmmakers who can perform based on what the writer writes, and so on.

(3) Share experiences: Writers, entertainment stars, and their respective circles have their own stories. Everyone sat down and talked about what they had been through. It can be narrated in conjunction with video playback, which can be more vivid. In this way, the audience can also learn about the daily life of a writer or entertainment star.

6. Program features: Integrate literature and entertainment in the form of a program, which is both novel and fun.

7. Program style: relaxed, positive, spread positive energy, and show talents.

8. Requirements for program guests: have real materials, not pretentious, and have stories in their hearts.

9. Program production method: recording and broadcasting.

10. The duration of a single episode of the program: 60 minutes.

11. Broadcast time: prime time every Friday night, rebroadcast the next day.

12. Publicity channels: Put the preview of each episode of the program on major video websites, initiate topics on Weibo, and invite the guests who come to each issue to promote the program.

13. Source of funds: Sell the naming rights of the program and find sponsors and advertisers.