Chapter 564 Business Strategy

In response to the rise of MM, News Corp. is seeking to acquire Sky TV as a wholly owned subsidiary to strengthen its voice in television.

Sky TV is the UK's largest television station and one of the largest pay broadcasters in Europe, joining France 4 and Germany's Satellite TV 1 (DF1). Media tycoon Messow's News Corp. controls a 39 per cent stake in the company, and in 1998 Sky first launched a 140-channel digital service in the UK, which has now expanded to more than 300 channels.

It is reported that News Corp. previously owned a 39.1% stake in Sky TV, and it was also the owner of the British "Sun", "The Times", "Sunday Times" and "News of the World".

The Guardian Group, The Mirror, The Telegraph and BT have all strongly opposed the takeover for fear of a single media monopoly.

However, the Murdow family has a huge influence in Britain and has a lot of connections in both political and business circles, and their lobbying team has been able to persuade the British government to agree to their acquisition plan.

According to the acquisition plan approved by Jeremy Hunt, Secretary of State for Culture, Olympiad, Media and Sport, Sky TV's subsidiary Sky News will become an independent public television company with an independent board of directors, and News Corp will only own 39.1% of its shares, which is intended to maintain Sky News' independence in news reporting, but also to eliminate doubts and dissatisfaction with the acquisition.

Mei Duo has been slandering Sky TV's paid business for a long time, for Sky TV, it is determined to win, as a media group, and controls a large number of shares, they have installed a large number of people in the TV station, and they have actually controlled the company, and the acquisition is a matter of course, who knows that the sudden wiretapping scandal has caused them to cause huge disgust among the people, and there are voices of opposition between the government and the opposition.

At present, News Corp. has covered all media fields, and 40% of the newspapers in the UK are controlled by him; It holds two-thirds of Australia's newspapers. 40% of U.S. television stations are under its control; In China, 35 million households can watch Mei Duo's TV programs via satellite.

In an exclusive interview published by the British "Observer" newspaper on the 16th, as the leader of the opposition, Miliband pointed out that Murdoch "has too much influence on British public life", and called on the government and the opposition to reach an agreement on amending the media ownership regulations, and vigorously promote the separation of News Corp. in order to reduce Medo's share of the British media market, whose newspapers and periodicals account for 40% of the British newspaper market, and its branches hold part of the shares of Sky TV. Miliband described this phenomenon as "pathological" and that "the high concentration of power in the hands of one person inevitably leads to the abuse of power within the organization." He argues that existing media ownership regulations are outdated, do not address mass digital media and satellite television, and "do not apply to the digital age".

A number of senior members of the Liberal Democratic Party called on regulators on the 17th to investigate whether Mei Duo was suspected of "excessively interfering" in Sky TV's decision-making and whether it was "appropriate" for him to hold Sky TV shares.

Liberal Democratic Party deputy leader Simon Hughes, party chairman Tim **, and cultural affairs spokesman Don Foster signed a letter to the British Telecom, which is the regulator of radio, television and wireless communications, urging an investigation into whether the International News Company's 39 percent stake in Sky TV exerted a "substantial and strong influence" on reporting guidelines. In the letter, the trio said they recommended that BT take steps to determine whether it was "appropriate" for International News to continue to hold Sky in light of the public's "heightened concern" about the company's actions, its close ties to its parent company, News Corp., and News Corp's "effective control" over Sky.

A spokeswoman for the telecommunications bureau confirmed that this agency received a joint letter on the evening of the 15th and intends to reply next week. According to her, the telecommunications bureau is working to collect information and "we have sent letters to several agencies confirming that a meeting will be held later".

Murdow's intention to turn Sky TV into the crown jewel of his media empire has been met with opposition from many quarters in the UK, arguing that a media conglomerate that concocts a wiretapping scandal would be a great threat to other British media, politicians and financial giants if it owns four major British newspapers and the UK's second-largest broadcaster, and that the bombing of the News of the World with "wiretapping bombs" is an "anti-silent coalition" Because this question points to the boundaries of media power and the bottom line of professional ethics, which is also the foundation of the media industry.

If its credibility in this regard is shaken, the huge News Corp. will become an edifice built on the sand, and it will soon collapse with a bang. Now it's clearly working. Not only have other media outlets criticized the Murdow empire as representing an unhealthy media force, but even politicians have come forward to demand that News Corp. abandon its complete acquisition of Sky TV, and News Corp. has suffered a decline in its stock price and evaporation of its market value. In the face of public outrage, Murdoch could only maneuver around.

In order to cope with the crisis and quell the anger of the people, the old fox Mei Duo decided to stop buying Sky TV and will sell his shares, which caused the TV station's stock price to plummet.

This is a strategy of retreating into advance, and when he announced the news, he greeted Mark and other colleagues, not to come to dismantle Lao Tzu's platform.

The British government's sale of Sky TV is a foregone conclusion, and there are only a few big conglomerates that can eat it, but only a few major media companies can run it well and operate it smoothly, and there are many people who are interested in him, such as Comcast, Beta Mans, MM with a huge amount of money is also one of the potential buyers, spending more than 20 billion, will have one of the three major European TV stations, which will make their global TV network more powerful, but this is tantamount to forming a mortal enemy with Mei Duo, so Mark decided to give up his involvement in Sky TV, in return, Mei Duo agreed to Marvel to redeem the film and television adaptation rights of "Deadpool".

This is a happy ending, as for the "X-Men" series and the "Fantastic Four" series, they will never be returned until Fox is not broken, that is something to think about.

Only "Deadpool", which has no value now, will be willing to return it.

In the original version, Mei Duo did everything he could, and this Sky TV did not fall into his clutches, because the British government and the opposition and the people had too deep prejudices against him, and his power in this place was too great, so strong that many people were afraid of themselves, so Sky TV fell into the hands of his old rival Comcast, and the negative impact of this eavesdropping scandal on News Corp. was too great.

MM is mainly engaged in film and television entertainment, whether it is Columbia, MGM, Marvel, Pixar, Netflix, MM TV Network, MM Cinemas, etc., are all within this category, and News Group also has a film and television business, Twentieth Century Fox and Fox are well-known in the industry, but their core business is news communication, they are the real old media group, in the UK, anyone who wants to be successfully elected, without their support, it is very difficult, this eavesdropping scandal is so miserable, it is really the British counterattack against him, almost all the media jointly encircled and suppressed them, this is not a trivial matter, Mei Duo father and son went to put out the fireใ€‚

The imperial expansion route of the Merdo family, starting from Australia, bought a number of British newspapers, entered the United Kingdom, and finally entered the United States, the core of world power, bought the 20th Century Fox, and founded the Fox television network, in terms of satellite television and news business, they have no company to compare, in the United States, they support the Elephant Party, why not left and right? No, no matter who comes to power, they must throw a piece of fat meat to them, otherwise there will be no comfortable life, which shows their huge influence.

MM can only be regarded as at the door of power, and they have already entered the house, when it comes to wealth, Gates, Ellison and others are far above him, but when it comes to the impact on the country's political life, Maydow is far above them, why does Larry support Meghan and David to enter the media industry? As a technology company, it makes a lot of money, but its influence is always limited.

The Mei Duo family started with newspaper media, is one of the more influential families on the planet, everyone knows the superiority of newspapers, television and other media, but not every consortium and family can be successfully operated, the Mei Duo family is one of the best, this is also the most competitive industry, the competition between peers is extremely fierce, so News Corp will have a wiretapping scandal, this is to get news, unscrupulous means in terms of competition, in fact, in order to get ahead, who doesn't do this? It's just that they let people catch the current and are more unlucky.

It is also because they are too strong, attracting the jealousy of everyone, the wall is down and everyone pushes them, and everyone is interested in watching their jokes, so much so that they can push and step on them, which makes them embarrassed now.

However, MM has received benefits, and the two sides have a lot of places to cooperate, so they don't step on them, and pull them in some places, anyway, it's the British who eavesdrop, and now the British are no longer the world bosses, and they don't have anyone to bird them.

Mark They just know the dirtiness of this industry, and the competitors are too strong, so they have been focusing on film and television entertainment, such as news and information, they are mainly cooperating with other media, and their influence has declined.

At this stage and even for a long time, MM is mainly based on film and television entertainment, news is only done on the Internet, such as newspapers and news, which are backward and destined to be eliminated, they will no longer engage in it, anyway, they don't have any large newspapers and newspapers, they don't have any baggage, and they can travel lightly.

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