The emergence of Jiangyan Company has, to a certain extent, promoted the development of the Internet in China, and played a major role in the fields of e-commerce, payment, games, social networking, cloud data, etc.

These fields have been promoted for about one to three years, and the most significant effect is naturally Weibo Cloud. E-commerce has been promoted for about two years, and this promotion is not only due to e-commerce, but also to Weibo.

Of course, this is not to say that the development of China's Internet has reached the level of one or four or five years. After all, the Internet foundation has not yet kept up, and the overall level is definitely not so good, but it has only been partially promoted.

The contribution made by Jiangyan Company and the direction of promotion are mainly Internet technology, Internet awareness, and the emergence of various new models. In addition, the number of Internet users is much higher than in the same period in previous lives.

For example, the business model of micro-business, because Weibo appeared in advance, and made new models such as public accounts, original protection, and rewards, so it appeared a few years in advance. It's not that Hang Yu did it early, strictly speaking, the original history did it relatively late.

In the first two years, the cosmetics industry has developed wildly in the field of micro-business, at least thousands of mask brands have been produced, powerful new brands have sold more than 100 million yuan on Double 11, individual brands have sold more than 10 billion yuan in half a year, and countless post-90s girls have sold more than 10 million or even 10 million per month as agents.

Why are micro-businesses so crazy?

This is not a pyramid scheme, in fact, the most fundamental reason is that there are too many micro-businesses, and most of the products are consumed by the channels themselves!

As we all know, cosmetics and facial masks are very profitable, and the more profitable they are, the easier they are to sell, because the agency space is relatively large, so there are agents above level five.

Take a popular example: the general agent takes the goods at a discount, and then wholesales at two discounts to the first-level agent, the first-level agent then four-fold wholesale to the second-level agent, the second-level agent six-fold wholesale to the third-level agent, the third-level agent eight-fold wholesale to the fourth-level agent, the fourth-level agent nine-fold wholesale to the fifth-level agent, the fifth-level agent sells incompletely, and then uses it yourself!

"Micro-business spreads like a virus, and the speed of infection is terrifying. Hang Yu said solemnly: "If they are allowed to spread wantonly, they will eventually have micro-business in the private and public circles of all Weibo users." Not only will they have a very bad impact on social networking, but also have a negative impact on e-commerce. Because many micro-businesses solicit customers through other channels, once or twice, after the business is done, they no longer trade through our e-commerce platform. Micropayment transfers are free of charge, and we can only receive a handling fee if they are sold through Jiangnan Mall or China Baby. ”

The meeting was held in Hang Yu's office, and only Xu Rui and Yue Qin participated.

"Indeed, we should rectify the group of micro-businesses and not let them grow. Yue Qin said.

Xu Rui also means this, avoiding e-commerce platform transactions is a problem he can't tolerate.

"We have thought of ways to reduce middlemen before, but failed, and it seems that the term "blocking" is still very reasonable. This time we can't be hard, I mean to formalize micro-businesses and control them. Hang Yu said.

"I already have a preliminary plan, first of all, we can set up professional micro-business accounts on Weibo and open micro-payment transaction functions for them. The transaction function is directly transferred to the trading background of the e-commerce platform, and we want to promote it to users, using the transaction function is safer, and do not trade with other accounts or channels of micro-commerce. Xu Rui said.

In this way, wouldn't Weibo also be made an e-commerce platform. Yue Qin frowned slightly.

After all, Weibo is a social platform, and Hang Yu's goal at the beginning is to do a good job of social networking at any cost, because Weibo is the core product of Jiangyan Company, even if it is not profitable, as long as it is done well, it can support a series of industries.

According to Xu Rui's plan, there will inevitably be a very violent response to Weibo social networking, and the consequences are unpredictable.

"If you don't formalize micro-businesses, there is no way to control them, let alone collect their fees. Xu Rui said: "After formalization, any account that is unwilling to add a micro-business logo can be marketed on the Weibo platform, and users can report them, and we will crack down on these informal micro-businesses." Over time, they will become a healthier industrial cluster. As for the impact on social networking, I think that if users don't want to be disturbed, they don't pay attention to micro-business. Knowing that they are micro-businesses and still paying attention, it means that users need them, so what else do we have to say. ”

"I think the same way, we used to make social too idealistic, but in fact, social networking is never a pure thing. Take our real-life socialization as an example, we make friends socially, and going shopping is also social. The key is not to let the selling affect our friends, and to confine them to one area, which is the best way. ”

Yue Qin thought about it and felt that what Hang Yu and Xu Rui said was very reasonable, after all, we can't do without buying and selling.

In fact, he has long paid attention to the group of micro-businesses, but at that time, micro-businesses were not so huge, and it is estimated that except for Hang Yu, no one expected that micro-businesses would develop so fast, so they did not pay enough attention.

It is impossible to completely eliminate micro-businesses, and the Weibo management department does not have the power to monitor tens of millions of micro-business accounts and block them all, and it is difficult to increase the number of personnel in the management department tenfold.

In fact, the prosperity of micro-businesses has a lot of moisture, as I said before, many commodities have been digested by micro-businesses themselves.

Most of the pictures posted in the circle of friends of micro-businesses are fake, and their avatars are fake, how can there be so many beauties. The screenshots of the chats they sent and the collection pictures are basically fake, but they haven't sold much at all.

The purpose of sending these fake pictures is to create the illusion that a product is very popular and many people buy it. Many people have a herd mentality, and when they see that people collect so much, they really believe in its evil.

Most of the agents were originally buyers, and after buying things a few times, they were pulled by the superior agents to do micro-business.

To a certain extent, their development model can actually be regarded as pyramid sales, one level deceives the first level, the buyer deceives the seller, and then he continues to deceive, and the scale is getting bigger and bigger.

Because it is developing on the Internet, and the scale is too large, and it is not difficult to change a Weibo account, the Internet police can't control it.

"This is a rough plan, and we have to carefully study how to do it with our colleagues in the Weibo department. The micro-business group involves both e-commerce and Weibo platforms, so we must cooperate sincerely to manage them well. Xu Rui said.

"No problem, we will do our best to help you. Yue Qin said.