Bei Changan hesitated for a moment, and the expression on his face sank in an instant.

Seeing this, Xu Jiaxin slowly let go of her hand, sat up, and said lightly, "I'll send you." ”

The two of them are one in front of the other.

As soon as she left the gate of the hotel, Don't Chang'an let her go back.

"The road around here is a bit detoured, and it's a long way, I'm afraid you won't be able to find it. I'll go first, I'll call you tomorrow and take you to have some fun. ”

Xu Jiaxin just nodded, but didn't say a word.

On the road, pedestrians come in twos and threes.

After Don't Chang'an left, she stood on the street.

Thoughts go back and forth, and my heart is flustered.

Coming out of the hotel, Don't Chang'an didn't go back to school, but took a taxi to the company.

Somehow, I'm not in the mood to sleep.

So, he thought about making the future promotion plan of "Computer Manager" tonight.

If Zhao Ning's side goes well, he can help him say a few words, even if CCTV's advertising needs to be tendered, the problem will not be too big.

It's nothing more than a matter of spending more and spending less.

……

……

……

The most important thing about a complete set of promotion programs is the core values of the product.

If you want to expand your popularity, this question must be considered.

It's the soul.

Back at the company, Don't Chang'an turned on the lamp, looked at the night, and thought about this question over and over again in his heart.

At present, domestic anti-soft products have realized the impact of free products.

Some soft-killing companies, under the leadership of "Computer Butler", have defected and started revolutions.

They abandoned the previous paid membership system and joined the free army, even giants such as Rising and Kingsoft are no exception.

Times have changed.

Bei Changan also wants to take advantage of this market reshuffle to plan the future of "Computer Butler" clearly, so that it can be more deeply rooted in the hearts of the people and establish his identity as a leader.

The current market situation is difficult in spring and lack in autumn.

The majority of netizens have a lot of choices in the application of personal killing software.

……

……

……

The core values of the product.

With this theme, open your mind.

Don't Chang'an first checked on the Internet, Ruixing and Kingsoft's advertising strategy.

But after reading it, he found that the pattern of these two companies in terms of marketing strategies is still too small.

It's just that I can't see the situation clearly, and I'm still making a big fuss about the word "free".

The general meaning of the advertising slogan is basically the same.

That is, "We finally don't want money!"

It's all left over from Don't Chang'an.

After a change of thinking, Don't Chang'an remembered the marketing strategy of 360 back then.

First of all, the multi-point flowering of propaganda was broken one by one.

Qihoo 360's approach to publicity and promotion is not just hooligan bundling.

In terms of other media, people have also made a bloody investment.

Secondly, it is the product concept of 360.

Calm down, don't Chang'an follow this line, and continue to think.

At that time, there were many free products in the security software industry, such as the domestic Ruixing card, Kingsoft Netshield, Super Patrol and so on, which were all security products loved by many netizens.

The same is to kill soft, the internationally famous Avira Antivir (Little Red Umbrella), avast! (Little a), MSE, Panda cloud...... There are many better security products than 360 antivirus, so why can 360 antivirus successfully occupy the market in just a few months, and drive out the nine-year throne of the security industry Ruixing to become a leader?

There is a free fire in it, but that's not the most important thing.

The best part?

What is it?

Don't Chang'an wrote down the 360 advertising slogan that flashed in his mind in the open document.

"All service for you". ”

Looking at this advertising slogan, Don't Chang'an continued to think.

While promoting its own products, 360 pays more attention to the software itself.

Free can only be a marketing ploy, but it is by no means an advertising strategy.

360 official website for the 360 security center explanation: 360 security center was established in July 2006, is an emerging network security company based on the Internet platform, believes in "using the Internet to launch a people's war, strangle the Trojan industry chain".

In addition to these, 360's innovative "cloud security" technology, which mobilized netizens to participate at the beginning of its establishment, has dealt a fatal blow to rogue software, Trojans and plug-ins, and 360 has won the netizens and the market.

360's free 360 security guard, 360 antivirus, 360 security browser, 360 safe, 360 software manager and other products have built an Internet security line for netizens and protected their Internet security in an all-round way.

"Using the Internet to launch a people's war and strangle the Trojan industry chain" can be said to be the characteristic of 360 products.

Bei Chang'an decided to implement this policy into "Computer Butler".

Users who are familiar with 360 products know that as long as the reasonable functions or product defects proposed by users are proposed, 360 products will be solved and improved in a very short time.

Everything is considered for the user, everything starts from the user, and such a product will be loved and respected by the user.

Bei Changan believes that "Computer Manager" should also continue to carry forward the characteristics of this "people's war" and build its products on the grassroots.

"Everything for you"

This should be the main focus of the "Computer Manager" advertisement, not the so-called "don't want money" of Rising and Jinshan.

The rough frame came out, and Bei Changan filled in some things that he could think of.

In the end, I finally completed a promotion plan that I was quite satisfied with.

The whole set of plans, don't Chang'an abide by the product concept of "All service for you", and use this sentence as the slogan of "Computer Manager" to vigorously promote in the future.

From the masses, to the masses.

Everything is at your service.

……

……

……

At two o'clock in the morning, the phone rang.

Don't Chang'an took a look and found that it was a text message from Xu Jiaxin: Don't forget to pick me up tomorrow, go to bed first, good night.

The next day, Bei Chang'an asked Qiangzi to borrow his Santana and took Xu Jiaxin to play in the capital for a day.

When he was driving in Chang'an, Xu Jiaxin asked him, "Are you a driver's license that you just tested?"

"Well, just came down. ”

Although he said this, Xu Jiaxin didn't believe it at all.

Don't Chang'an's technology, but it doesn't look like a novice at all.

On the third day, Bei Chang'an took some well-known scenic spots in the capital to play with her.

The Forbidden City, Badaling, Summer Palace, Yanda, Temple of Heaven, Wangfujing, and later the two also went to Yunmeng Mountain, looking at those strange stone waterfalls, trees and flowers, Xu Jiaxin was so happy that she had to take a group photo with other Chang'an.

The eldest sister who took pictures of the two of them adjusted the camera while letting the two get closer.

"Closer to the point, closer to the point......"

"Click!"

Finally, the two people in the photo, one on each side.

Live far apart from each other.

Many years later, when Xu Jiaxin showed this photo to Bei Chang'an, Bei Chang'an smiled and sighed: "The expression is not in place, and the others are fine." ”

In the evening, Bei Changan took her to the "Norwegian Forest" again, and Jiang Tong and Ye Kai were there.

The three of them drank some wine and chatted for a while.

On the fourth day, several people went to the needlework alley to drink bean juice.

Don't Chang'an said to Miss Xu: "The characteristics of old Yanjing, follow the customs of the locals, and do it." ”

Xu Jiaxin looked at the bowl and stared at the pot, and always felt that the taste was a little wrong.

Bei Changan explained: "It's the same as stinky tofu, it smells stinky and tastes fragrant." ”

Xu Jiaxin nodded thoughtfully and took a sip.

As a result, vomited for a day.

Later, they went to Tongjiao Temple, which is located in the depths of the Needlework Hutong and is the famous nun temple in Yanjing.