Chapter 376: The more you scold, the more angry you get

Su Qingzhi sat in the position of Ni Le's general manager, his eyes were on the computer screen without blinking, and his fingers kept pressing "F5" on the keyboard.

Just then, there was a knock on the door to the general manager's office.

Ni Le frowned, walked out impatiently, and returned in less than half a minute.

It's just that when he went out, he was empty-handed, and when he came back, he was holding a thick stack of A4 printer paper.

"Look at it, these are all negative public opinion about the company on the Internet sorted out by the customer service department......"

Ni Le sighed, printed out the negative news on the Internet on A4 paper, and stacked them all together to be more than a meter high, which was too scary.

It's terrible, and if it goes on like this, the reputation of the digital age will stink......

Su Qingzhi looked at Ni Leru's mournful appearance, and was speechless for a while.

He just said that he would sort out the negative public opinion on the Internet, but he didn't say that he would print it, but Ni Le actually printed it all.

In these years, the printing fee is not cheap, many schools and other units can't even afford to use printers, and directly use mimeographs.

Su Qingzhi looked at the pile of documents randomly, and suddenly remembered a recommendation engine product based on data mining in his previous life, recommending information for users and providing services that connect people and information......

"It seems that we are going to accelerate the layout of big data business. ”

Su Qingzhi thought like this, and remembered a cow man who was quite imaginative in big data.

However, he quickly shook his head again, and he should have a sense of crisis in the enterprise, but he should not be too advanced because of the existence of a crisis.

In the tech industry, the only thing worse than making a mistake is being too far ahead.

In previous lives, good start-up ideas such as same-day delivery, smart watches, group buying sites, vertical e-commerce, digital currency, and virtual reality devices failed because they were too far ahead.

Ni Le saw that Su Qingzhi had been shaking his head at the big stack of papers, and said angrily: "Now you know that you are causing trouble with your nonsense, right? At that time, the fat brother persuaded you, you don't listen to ......."

Su Qingzhi came back to his senses and said with a smile: "I shook my head because there are too few people who scold us, and it has been more than half a day before there are so many people, do you think the tone of the statement we issued is too gentle?"

Ni Le listened and looked at him like a pen.

Su Qingzhi beckoned to him, refreshed the webpage again, pointed to the computer screen and said: "Look for yourself, how long has the song "Father" been released, and the following comments have already exceeded 15,000, this is a very strange phenomenon, how to criticize us on the network, but the data will not deceive." ”

The overwhelming scolding on the Internet did not have any negative impact on the company, but objectively expanded the company's popularity, which is why the louder the scolding on the Internet, the more popular the songs on the website. ”

Ni Le stared at the computer screen for a while, and said suspiciously: "No, it's only been so long, how can so many people comment?"

In the digital age, MP3 music sites cannot be commented on without registration, and according to past statistics, the number of registered users of music listening sites is about 200,000.

According to the 4:1 ratio of the number of registrations to the number of comments, the number of user registrations of 600,000 can be converted into 15,000 comments, and the backwards are also valid.

In other words, in just half a day, the number of users of MP3 music network has nearly tripled, which is too scary!

You must know that MP3 Music Network has worked hard for more than a year to cultivate more than 200,000 fans, and now in less than a day, the number of fans has tripled, or in the case of overwhelming negative news on the Internet.

This phenomenon is simply incredible.

Ni Le was completely confused, and he couldn't understand the routines of China's Internet, why the more fierce others scolded, the more popular the brand became?

Su Qingzhi explained: "I'm not afraid of being scolded, I'm afraid that others don't know about your existence, this is also a way for brands to swim against the current, find another way, since there are only a few advertising brand marketing that people remember and praise, then choose the extremely annoying advertising brand marketing, which can also make consumers forget!"

"Besides, we don't hate people, it's the friendly army that hates us, we fight them, and it's them who offend, we don't offend our users, so the abuse of the friendly army in the eyes of our users, it is very likely that those criticisms will be slandered, and they overwhelmingly create public opinion, and it has invisibly become our marketing propaganda ......"

In Su Qingzhi's view, there are many ways to succeed in brand marketing, and all roads lead to Rome, depending on what method you choose.

There are few win-win results of word-of-mouth and sales, but there are many sales and saliva flying together, regardless of black cats and white cats, grabbing rats is a good cat.

Therefore, no matter what method is used, such as propaganda and momentum, tearing up wars, etc., as long as the purpose of brand marketing is achieved, it will be successful.

As the two were talking, there was another knock on the office door.

Ni Le glanced at Su Qingzhi and shrugged helplessly, he was also the general manager of the company, and now he was reduced to the point of opening the door in person......

"Hey, it's time for a little secretary. Ni Le sighed faintly in his heart.

He went out for a longer time this time, about half an hour later, and when he came back, his face was full of light, and he said with a happy eyebrow: "Lao Su, there is news from the company's technical department, and the number of user registrations in the background has exceeded the 400,000 mark......"

Yesterday it was more than 200,000 yuan, but now it has directly doubled, which shows that the "Burn, Passionate June" activity is very successful, and it can be said that it was a victory in the first battle and a good start.

Su Qingzhi also felt a lot of emotion when he heard it.

He now thoroughly understands why garbage advertisements such as brain platinum brainwashing advertisements and Hengyuanxiang fatigue bombardment in his previous life will tirelessly appear on the screen, although they are vulgar, but they are deeply rooted in the hearts of the people, and in addition to spoofing, they also make the brand popular.

As he was thinking, Ni Le said: "Tomorrow morning, the Phoenix Legend Group's "On the Moon" will be released, and in the afternoon, Luo Lin's "Impulsive Punishment" will be released...... I've heard all of this week's songs, and the melody is very energetic, if it's not hot, I'll screw my head off as a night pot. ”

Su Qingzhi rolled his eyes, for the next week, two Internet songs will be released every day in the digital age, each of which was a sensation in the previous life, and some have even become popular national songs all over the streets, but now they have been plagiarized by Su Qingzhi, and it is not normal if they are not popular.

"It's up to you to take charge here, if you are not sure, discuss it with Lao Wang's bastards...... By the way, fatty, I heard you're in love?" he asked.

Ni Le listened, and Le's eyes narrowed into a crescent moon: "Hurry up and save money, and give the fat brother a big red envelope when the time comes." ”

Su Qingzhi said with a smile: "You are indispensable, hurry up and get the marriage done, you are all in your thirties, and it is time to start a family." ”

After speaking, without waiting for Ni Le to respond, he walked out of the office directly.

Outside the door, Tang Jialuo was sitting on the sofa drinking tea, Su Qingzhi glanced over her, nodded and left.