074: The purpose of the Great Wall

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Regarding Great Wall Motor's approach, Zhao Tian had another guess in his heart.

As the actual provider of the 'Mingjiang' series of models, Zhao Tian knows that with the current technology accumulation of the Great Wall, the strength of these models is definitely more than enough.

The Great Wall has been getting the information from the beginning, and it has gone through the attempt of 'Weipai Automobile' before launching the 'Famous General' series, and there are no worries about technology accumulation and other experience.

Moreover, even the most core engine is currently fully built by Huaxin Company, which avoids hidden dangers.

Thinking about it this way, Great Wall Motor's approach is definitely very big.

In addition, since Great Wall Motors sold out all 5,000 units of the 'Ying Zhaoyun' model, the entire company has maintained an extremely cautious tone, and there is no first-class disclosure about more sales in the later period, as well as other relevant information.

This shows that Great Wall Motors seems to be planning something.

Zhao Tian quickly thought that in recent years, some popular electronic products have been sold in the way of 'hunger marketing', and if this situation is put on the Great Wall's approach, it is somewhat in line with it.

It's just that electronic products, as a small commodity, are too different from automobiles in terms of price attributes, and they don't look like the product positioning of 'hunger marketing'.

As for asking Wei Junjun directly, Zhao Tian still couldn't do this kind of thing.

After all, this kind of thing is more or less regarded as a trade secret of a company's company, and since there is not even a trace of information in the current market, it naturally shows that Great Wall Motors intends to do it.

But soon, not only Zhao Tian, but even many car companies understood Great Wall Motor's intentions.

In less than a week, after the first limited 5,000 units were sold out, Great Wall Motors did not wait for the market reputation and other factors to give full play to the best time, and began to announce the sale of the second batch of new cars.

In terms of the number of sales, compared to the first release, it is a little smaller, only 3,000 units.

The results speak for themselves, and the number of new releases was also bought out in minutes by iron fans who paid more attention to it in one day.

After that, Great Wall Motors began to hype up, and from then on, the sales of 'Ying Zhaoyun' only accepted online orders. At the same time, the online sales platform of the 'famous general' company under the Great Wall was announced.

Of course, at the major dealers that Great Wall cooperates with, you can also order on the online platform through the guidance of relevant staff.

And that's not all.

After Great Wall Motors announced the establishment of an online sales platform, it promised that all automobile products under the "Famous General" nationwide would be delivered to consumers within 15 days once the order was successfully accepted.

As a result, the entire automotive industry was in an uproar.

Great Wall's move sends at least two messages to the auto market.

First, the establishment of an online sales platform is naturally because of the decision made by Great Wall Motors after a long period of deliberation with the Universe Group in front.

They naturally see that there is a lot of room for cost savings in online sales.

Among them, in terms of transportation alone, according to the past, there is a backlog of products in some areas, and there is a shortage of products in some areas, so it is necessary to toss the surplus products back and forth from one place to another, which naturally increases a lot of costs.

In addition, the online sales platform adopts a fixed supply type in the sales model, and only needs to explain the products to be sold in detail one by one, so that consumers in need can choose by themselves, which reduces the link of inquiry in sales, and naturally does not need so much manpower to support.

In terms of staff requirements, of course, there has been a significant reduction.

More importantly, Great Wall Motors has gradually realized that in the current social situation, with the popularization of the network and the enhancement of consumers' awareness of independent purchase, in many cases, consumers do not need to provide too many cumbersome services from merchants, and only need to explain the process clearly, and consumers can complete the purchase process independently.

In this case, the way of online sales is naturally caused by the situation.

In addition, Great Wall Motors promised that all products will be delivered to consumers within 15 days, which has some implications.

After all, in the automotive industry, only Cosmos Group's online sales business is currently the largest. And, at present, when each new car of the Universe Group is pre-sold, the time limit for the new car to be delivered to consumers is generally about one month.

Great Wall Motors promised a 15-day deadline, which naturally compared the one-month deadline of the Universe Group.

Invisibly, Great Wall Motors seems to be doing better in comparison with consumers.

This news spread to the Universe Group, which shocked Li Minghao beyond comprehension.

To say that Great Wall Motors has set up an online sales platform, there is nothing to say.

After all, many car companies now have their own online sales channels to a greater or lesser extent.

The Great Wall is just a little more formal.

But raising the delivery period to less than 15 days made Li Minghao want to scold his mother a little.

In fact, in terms of itself, it is absolutely possible for the Universe Group to achieve within fifteen days in the normal order demand and ordering process.

Even within seven days, he was confident that he could do it.

But the current situation is that most of the sales of the Universe Group are pre-sales, which largely makes some orders invisibly delayed.

And because of the production capacity, the production side cannot keep up with sales, which makes the delivery period increase.

Li Minghao, who was angry, had no way to be angry, so he had to find Zhao Tian to complain.

Zhao Tian already knew about Great Wall Motor's approach.

There was such a big movement in the market, it would be strange if he didn't know.

Listening to Li Minghao's chatter, Zhao Tian also had an inexplicable irritability in his heart.

After staying in the office for a while, Li Minghao suddenly came up with a bad move, and squeezed his eyebrows at Zhao Tian and said: "Great Wall Motors is doing this, otherwise we will do something about their engine production, and let Qingqing find some reason to delay it?"

Zhao Tian's heart moved.

This is not a bad practice.

However, the thought only flashed for a moment, and soon dispersed, and he shook his head speechlessly and said, "Forget these crooked and evil ways." ”

Li Minghao sighed, spread his hands and said, "I'm just talking." ”

He just couldn't swallow this breath, after all, Great Wall Motor's approach was very suspicious of being aimed at them.

After a long time, Zhao Tiancai said: "Great Wall Motors sold 5,000 units in the first week and 3,000 units in the second week, with an interval of a week in between, and then suddenly announced these two things. ”

As he spoke, Zhao Tian's eyes flashed: "If I'm not mistaken, they should be testing the market's affordability and verifying their own production capacity." ”

Li Minghao was puzzled: "What is the purpose of this?"

Zhao Tian smiled bitterly: "The purpose is obvious, if the market's bearing capacity is enough, then they will naturally increase the supply of products, in addition, after meeting the corresponding market demand, they can also improve efficiency, this should be their purpose this time." ”

Li Minghao was silent. (https:)

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