Chapter Seventy-One: Commentary
After the full video of Lee's fan meeting was posted online, the video was quickly cut into two parts, a full video of Lee Zheng chatting and interacting with fans, and another clip of him playing the piano on stage in the last few minutes.
The two videos, especially the part where Li Zheng plays the piano at the end, quickly attracted a large number of viewers online and in reality through word of mouth from fans and online reports by media reporters.
Since Lee Jung had communicated with Park Seung-deok before the fan meeting was held, and iHQ had a plan for the possible situation, the staff responsible for secretly tracking and recording the reputation of fans and reporters after the fan meeting was over, immediately gave feedback on the strong response caused by the piano music played by Lee Jung at the fan meeting.
Seeing that the situation was developing in the most ideal direction that he was not sure of, Park Seung-deok immediately mobilized a lot of manpower and material resources to contact a number of well-connected media and reporters, as well as the company's network marketers who had long been on standby, and mobilized all the energy and influence he could use to carry out promotion and publicity on the Internet to the greatest extent.
The next morning, when many people opened the search page of NAVER's search portal and prepared to search for information, they suddenly found that two new unfamiliar words suddenly appeared in the top two search charts - "River Flows In You" > "Kang Junhyuk, Piano Performance".
With curiosity, some people clicked in.
After viewing the relevant media reports and watching the full performance video, this part of the people quickly became Li Zhengxin's supporters, and then spontaneously recommended it to relatives and friends, word of mouth, and spread again, everything was like a domino that was pushed to it, instantly triggering a series of chain effects.
On the Internet, in reality, more and more people pay attention to this video, and more and more people know Li Zheng, when there are still ten days before the premiere of the TV series "Splendid Heritage" starring Li Zheng, Li Zheng has once again become the hottest topic in the Korean entertainment industry.
Unlike the word-of-mouth polarization caused by the release of "Sorry, Sorry", "River Flows In You" has not only won unanimous praise from ordinary music lovers, but also from the mouths of music industry professionals.
An older generation composer who enjoys a good reputation in the Korean music industry, in an interview with the media, bluntly expressed his appreciation for Li Zheng and praised him: "Music is the most beautiful language in the world, good music never needs the embellishment of singing, it is like a clear spring, washing away the dust and impetuousness of people's souls, while listening, let your soul be cleansed, glowing with the beauty and hope of life and life."
The beauty of music lies not only in rhythm and melody, but in its reverberation and perception in our hearts! In real music, it is filled with a thousand spiritual feelings, which are more sublimated and more beautiful than words.
At this point, Kang Jun-hyuk's piano music has reached this level, and he is the only young composer I have seen so far who has the potential to pass on the spirit of Korean music. I hope that he can maintain this creative spirit and create more classic and beautiful music works for Korean music and the Korean people. ”
Compared with the sensibility and appreciation of the older generation of composers in the music industry, ordinary music fans are much more straightforward and casual when commenting on the Internet.
"It's so cool, from last night until now, the single is looping for the 50th time. ”
"It's been a long time since I've been so obsessed with a song, as a senior party preparing for the college entrance examination, this song has calmed my irritable mood a little bit recently. ”
"I used to have no love for piano music, and when I was shopping on the street, I occasionally heard it and walked quickly, until last night, when I heard this piece on the recommendation of a friend, and suddenly I had a new understanding of piano music. River Flows In You - You will always flow in my heart, what a fitting name, listening to the melody of the song, isn't it just the feeling of flowing? beautiful and slightly sad, warm and tender. It allows you to bathe in the river of the mind, just like its name. ”
"I always inadvertently encounter such a thing: when a melody sounds, there will be a sense of déjà vu, bringing inexplicable touching. Maybe it's because the melody is too familiar, maybe it's the past that comes back to mind...... These melodies always make us fall in love with them, and in the beautiful melodies, the soul can't help but throb. When you listen to your heart, you will be moved by listening, and you will be washed in the touch. ”
"You must have heard a song that hits the softest part of your heart. You must know a poem that is like telling your own story. You must have heard such a melody, without any words, it is like a gust of wind and rain in the hot summer, washing away all your tiredness and irritability, and making you glow with a new vision and beauty of life. ”
……
While the media, experts, netizens, and music fans were reporting and commenting on "River Flows In You", some conversations about Lee Zheng were also going on in many corners of Seoul.
S.M Company, Lee so-man's office.
"I really didn't expect that although I knew that he had some talent for composition when he was a child, I didn't expect him to reach such a level after a few years. I suddenly regretted that I didn't stick to my guns and try my best to sign him. President, he has only signed an actor contract with iHQ now, and the singer's contract should still be in his own hands, should we fight for it again?"
"Yongzhen, after this series of things, haven't you seen it clearly until now?
From the first time I met him when he was a child, I knew that he was very smart, that he had a strong sense of purpose in everything he did, and that he would not be untargeted.
Just like the song he wrote for S.E.S when he was a child, he was able to not care about financial interests, but only asked to be the leading actor in the MV of the S.E.S. title song and have a separate frontal shot in the MV, knowing how to use the popularity of S.E.S to win a greater chance of exposure before his debut. For such a person, how can he only look at the superficial actions of what he does.
Now thinking back to his debut, coupled with the launch of "Sorry, Sorry", a series of promotions from iHQ company, he found you after returning to China and asked you to appreciate the song for him, which inevitably has a little bit of wanting to use the company to help him publicize. ”
"Chairman, this, this is unlikely! He didn't know that we would make "Sorry, Sorry" the title song of the Super Junior album, let alone that "Sorry, Sorry" would be a hit in Asia, no matter how smart he was, he wouldn't have expected this, right?"
"You! Of course he couldn't have expected that. But for him, it doesn't matter who we give the song to, what matters is whether we can promote the song through our company's channels. For him, if the song can be popular, everyone will naturally be happy, but if it can't be popular, it will not have a big impact on him. All he needs is a chance to showcase his talent. But in my opinion, he didn't show his creative talent for the sake of wanting to develop musically......"
"What ......do you mean, President?"
"He is a person with a strong purpose and a very clear goal, and if he had really wanted to develop in music, he would not have chosen to be an actor in the first place. The reason why he wants to show his musical talent is just to put on a halo of genius for himself, enhance his own status, value and popularity, and attract more people's attention to him.
Think about all the things that have happened since his debut, starting with the fake academic incident, to the popularity of "Sorry, Sorry", and so far the sensation caused by "River Flows In You". Whenever the popularity of the topic declines, and the attention of the media and the public is about to shift from him, he will always introduce new topics in a timely manner to maintain his exposure and attention.
If the popularity of "Sorry, Sorry" is just a coincidence, then whether it is the fake academic degree incident at the beginning or the piano solo this time, there is no guidance and promotion behind him and iHQ. Even my guess is that even if "Sorry, Sorry" fails, he has already prepared follow-up preventive measures.
Some time ago, a reporter took a photo of him and Gao Yala, as a film and television newcomer valued by our company, I know that Gao Yala's popularity is higher than him, but I still want Gao Yala to hype up the scandal with him, and it is precisely his hype ability to maintain the heat of the topic without damaging his own image. ”
"President, wouldn't it be better if we could sign his singer contract to tie up the hype with him?"
"You've been in contact with him for so long, and you haven't even seen his personality clearly. Since he decided to develop as an actor, the singer has crossed the option from his plan, and he will not let the identity of the singer affect his image as an actor.
It's not worth the cost, and it's not necessary.
If I were him, I would occasionally write a few songs as a composer to maintain the aura of genius, but I would never go down and do anything that lowered my identity. After all, in the hearts of the people, the status of singers is far from being comparable to that of actors. ”
"Then President, do we still want to ......?"
"It's still necessary to keep in touch, but there's no need to persuade him to sign a contract. He needs to maintain his aura as a composer, and our company needs good songs, each taking what they need and helping each other to maintain a long-term relationship. After all, he has the label of a former trainee of S.M Company, and most of his friends are in the company, as long as there is this relationship, there will always be a time when he can use it in the future. ”
"Well, if he hadn't had a problem with his voice at the beginning, he might be ...... now."
"Yongzhen, if you think so, you're wrong. Without the experience of the past, how can there be the current person. If he hadn't gone through that and hadn't left the company, maybe he would have developed well, or maybe he would have disappeared like everyone else, and no one could have known.
If it's just if, if it's just if, instead of fantasizing about the past, it's better to focus on the present. ”