When Girls' Generation ravaged the music scene, almost all the news in the Korean entertainment industry was concerned about Girls' Generation, and the Girls' Generation began to be in the Korean music scene, especially at the same time as KBS TV's "Music Bank" won five consecutive championships, looking forward to Girls' Generation creating a new miracle.

Countless people have discovered that the current Korean entertainment industry is not really only the news of Girls' Generation, on the contrary, the MC company is not idle, and under the strong and comprehensive publicity campaign, countless people know the movie "Sunny".

A film that is wholly owned by MC Company, is fully responsible for and handles, and all the actors of the film are from MC Company, including MC Company executives, employees, artists and even trainees, and does not invite an outsider, a movie with 100% MC blood.

Being able to serve as the head of the publicity department of MC Company, Park Jung-so is not an idle person. In the promotional planning of the movie "Sunny", Park Jung-so mainly focuses on the name of Kim Yu-beom.

That's right, "Sunny" is a movie in which MC has full participation and production, and countless artists under MC Company, whether it is Fin.K.L or Kara, or the newly debuted missA, have performed in the movie, which can attract countless fans and enter the cinema.

But whether it is Fin.K.L or Kara, or missA who has just debuted, these artists still can't be compared with Jin Yufan in terms of real influence.

Especially in the special country of the Korean entertainment industry, it is an indisputable fact that in the Korean entertainment industry, the identity of an actor is always higher than that of a singer.

Although over the years, the status of singers has also significantly improved their influence, and even in terms of influence, singers are stronger than actors. But in South Korea itself. At least in the eyes of the Korean people, the status of an actor is better than that of a singer.

At this point, no matter how good a Korean singer is, unless he reaches the world-class, international superstar Cheng Dù in the true sense. Otherwise, a Korean singer at the level of an Asian emperor and queen may have a status similar to that of a local Korean actor and actress, and if the actor and actress have some qualifications, it is even inferior to the Korean local actor and actress.

The difference in status between actors and singers is mainly due to the treatment of movies and songs by Korean people. In South Korea, although fans are not as crazy as their fans, they are very low-key and supportive.

What's more, a lot of crazy fans. In fact, he is also a movie fan. Among the ten fans, or only seven or eight fans are also fans, they like to listen to songs, and half of them are not blindly chasing stars.

But among the fans, basically ten of them are movie fans, after all, the fans are more concentrated in the three generations of young and middle-aged people, and among these three generations, there are basically few people who don't like to watch movies.

That's why. Korean films are more popular among the Korean people in South Korea. On the contrary, the popularity of music in South Korea cannot be compared with that of movies, but the popularity of Cheng Dù abroad far exceeds that of Korean local films.

But in general, in South Korea, movies are more popular than music. Especially the Korean people's support for local films, that is called horror.

Think about South Korea's population of 50 million, and the number of movie-watching box office visitors can exceed 10 million, which is almost one-fifth of the entire country's population. This is the case in the Korean music scene. There is absolutely no singer, even that agency, that singer, or even that agency, can attract so many fans in one go, and there are no conditions like movies having movie theaters.

With tens of millions of moviegoers in South Korea, it is definitely a super popular movie, and it is also a super profitable movie. Don't underestimate the tens of millions of moviegoers, tens of millions are equivalent to one-fifth of South Korea's population.

If this were placed in China, it would be absolutely terrifying, 300 million people. Nima, 300 million people go to watch the same movie, this scene is terrifying to think about.

Even if the movie ticket is ten yuan, Nima is a box office of three billion, not to mention that there are still ten yuan movie tickets this year, basically starting at fifty, so it is calculated as a box office of 15 billion. Not to mention that the ticket price of some movies is eighty yuan, or even more than a hundred, which is even more terrifying.

At least, this will never be the case in China, let alone one-fifth of the population to watch a movie, even one-fiftieth is impossible.

If you convert it in this way, you can know how terrifying and difficult it is for a movie to break through the 10 million moviegoers mark in South Korea. This also proves in a way that the Korean people's support for movies is still very strong, far more than the support for singers and songs.

From this point of view, this may also be one of the reasons why, in the Korean entertainment industry, the status and income of Korean actors are higher than those of singers.

Jin Yufan is not only the president of MC and its artists, but also Jin Yufan's influence and honor in the music world, such as classic manufacturing machine, first production zuò people, and miracle hands, are not much of a promotion and help for the movie.

But for Jin Yufan, it doesn't matter if the achievements in the music industry are not helpful, because Jin Yufan's own achievements and honors in the film and television industry are actually not weaker than those in the music industry, and even stronger.

In the film and television industry, Jin Yufan's status and honors, including achievements, should not be underestimated.

Back then, "Compare, I Love You", "Full House of Romance" and "Paris Lovers" were enough for Jin Yufan's absolute talent in script writing.

However, these are secondary, Jin Yufan's biggest achievements and honors in the film and television industry are the movie "Twilight", written, directed and acted, with a global box office of 500 million US dollars, which completely confirms Jin Yufan's status in the film and television industry, at least in South Korea, Jin Yufan has a transcendent status and influence, at least for Korean fans, Jin Yufan's influence is very large.

Of course, Park Jung-so knows this, and he will not let go of this opportunity to promote, about the movie "Sunny", Park Jung-so has put a lot of thought into it, in short, he describes the movie "Sunny" as Kim Yu-beom's first film in South Korea, and he still writes the script himself.

This is just a simple statement, according to Park Jung-so's original, that is: 2008 set off a frenzy of fans around the world. Absolute superstar Kim Woo-beom, who wrote, directed and acted by himself, and made countless women fall into madness in "Twilight", returned to South Korea with the honor of $500 million at the global box office, and wrote the script and shot the first film in South Korea.

Well, Park Jung-so's propaganda is very attractive. And it's also impeccable, at least what is said is true, not exaggerated or lying. But the whole literal meaning can make fans look forward to it, wanting to see what the movie "Sunny" written and directed by Jin Yufan himself, what is the situation and whether it is exciting.

Under the full publicity of the MC company, at least young people. People who like to watch movies know the movie "Sunny", written and directed by Kim Yu-beom himself, a movie that is about to be released.

The strength and scenery of Girls' Generation in the Korean music industry cannot cross the line and affect the film industry. In an instant, countless fans boarded the official websites of MC Company and Jin Yufan, and began to ask about the specific release time of the movie, and left messages expressing their expectations, after the movie was released, they would definitely go to the cinema to support Jin Yufan's new movie.

Publicity warm-up before the release of "Sunny". So far, very good results have been achieved. Now, there is one more crucial thing left. That is about the release of "Sunny" and the cooperation with the theater chain.

When it comes to movies, you can't mention theaters without mentioning them, especially in South Korea, basically when you mention movies, you won't fail to mention the three major theaters.

First of all, there is the CJ Group's cinema chain, because CJ Group has a CGV cinema chain. CJ Group is one of Korea's top conglomerates and giants. Cinemas and even entertainment are not the main areas of development of CJ Group, but as long as CJ Group is involved, it will naturally form a huge scale.

In the case of someone who has a lot of money. CJ Group's CGV cinema chain has gradually become one of the three major cinema chains in South Korea.

The second is the Rakuten Group, because the Rakuten Group has a cinema chain. Don't really think of Lotte Group as a department store seller, although Lotte Group is a department store seller, but the scale has risen and the grade has also come up, then the situation will be different.

In fact, Lotte Group really doesn't have any intention of focusing on the entertainment industry and the theater chain. After all, Lotte Group started by selling department stores, and the focus is also on this aspect, not theaters.

The reason why Lotte Group's Cinema Cinema can become one of the three major cinema chains in South Korea is not because Lotte Group attaches great importance to cinemas, but because the scale of Lotte Group has come up, and many large shopping malls have entertainment venues.

Of course, compared with the two major theater chains, Lotte Group does not rely on the theater chain to make money at all. For the Lotte Group, the cinema chain is just a tool to attract popularity.

Therefore, the Cinema chain under the Lotte Group basically takes the high-end route. Basically, the Cinema chain under the Lotte Group is a luxury theater chain.

But because of this, compared to the mass and ordinary cinemas, in terms of the number of movie fans and audiences, it is indeed much weaker. But there are many Cinema theaters under the Lotte Group.

Basically, in Korea, as long as there is a large department store of the Lotte Group or a large supermarket in any city, there must be a movie theater.

Because of this, Cinhema Cinema Line, a subsidiary of Lotte Group, has also become one of the three major cinema chains in South Korea.

Finally, there is the OrionMegabox theater, which is also the largest theater chain in Korea.

Unlike CJ Group's CGV Cinema and Lotte Group's Cinema Chain, neither CJ nor Lotte has survived and developed through CGV and Cinema.

For the huge CJ Group and Lotte Group, CGV and Cinema Cinema are just a product of their own group, and at most they are small subsidiaries that they don't pay much attention to.

But OrionMegabox is different, because OrionMegabox is an authentic theater company, and for OrionMegabox, it does not have the strong power and financial support behind it like CGV and Cinema.

OrionMegabox is completely playing on its own, starting from a simple movie theater, relying on movie income, slowly developing and growing, a pure theater chain.

For OrionMegabox, cinema is its roots. And movies are in their blood. Therefore, for movie theaters, OrionMegabox can be said to be the most important among the three major theater chains in Korea.

For OrionMegabox, if the cinema is not good, no movie is willing to come to the cinema offline of the OrionMegabox theater to be released. Then OrionMegabox loses its biggest source of income, and the consequences are fatal.

In fact, a pure cinema chain like OrionMegabox, without the help and protection of strong forces and funds, is okay if it is normal, but it is difficult to resist if it encounters a malicious attack by a strong opponent.

In fact, OrionMegabox was launched in 2007 with CJ Group's CGV Cinema. There is also the strong rise of Lotte Group's Cinema chain, which has compressed the living space of OrionMegabox in a large area.

In the past, when movies were released, the first choice was the cinema under the OrionMegabox theater, and OrionMegabox could naturally make money easily without the pressure of competition, and put the money earned into the construction and development of other aspects.

After all, the top management of OrionMegabox is not stupid, and naturally knows that it is necessary to develop in many aspects, and it is too unsafe for a single development. Once you can't withstand the impact, it's completely over.

In fact, OrionMegabox Cinemas does the same. But in the end, due to the strong development of CJ Collective's CGV Cinema and Lotte Group's Cinema Theater, and with the support of giants like CJ and Lotte, the interests of OrionMegabox Cinema were fatally compressed and hit.

In this case, although OrionMegabox made a lot of money in the early days, it basically invested all the money it earned in other fields, and there was no money at all.

In fact, even OrionMegabox keeps the money it earns. It's useless if it's not in other areas. With a collision with a giant like CJ and Rakuten, it is only a matter of time before it declines.

In the end, in 2007, in the face of the strong squeeze of the two major theater chains of CGV and Cinema, they lost huge benefits. OrionMegabox had no choice but to sell the theater chain, and it was eventually purchased by Australian bankers.

But now, I don't know if the appearance of Kim Yu-fan has a far-reaching impact, OrionMegabox is still the first place in the three major theater chains in South Korea. (No way, compared to the Gundam upper-edge route taken by CGV and Chinema, OrionMegabox takes the civilian route, so the cinema chain loves the most movie theaters, and it is indeed the largest cinema chain in Korea)

Also like the original history, in the face of the strong rise of CVG and Chinema, OrionMegabox has also suffered a huge blow, and even almost went down the old road of selling OrionMegabox's movie theaters like the original.

But in the end, I don't know if it was because of the influence of Kim Yu-beom, OrionMegabox was not finally acquired by Australian bankers, but the South Korean government stepped in and kept the OrionMegabox theater chain.

The reason is very simple, that is, South Korea has strong support and protection for local films. OrionMegabox, as the largest cinema chain in South Korea, if it is acquired by foreign capitalists, it also means that the films released by OrionMegabox in the future, foreign films will easily enter the Korean market, which is definitely a fatal blow to the local films that South Korea has no strength in the first place.

In the end, it was the South Korean government that stepped in to save the crumbling OrionMegabox, and at the same time seemed to warn CJ and Lotte that the rise of CGV and Chinema slowed down, at least more of the high-end and high-enjoyment route of Gundam, which also had a much smaller impact on OrionMegabox, which specializes in the mass civilian route.

Therefore, at present, OrionMegabox is still going strong, and it is still a theater chain controlled by Koreans.

If "Sunny" wants to be released, it is naturally impossible to avoid the three major theaters. After the publicity and warm-up were almost over, Kim Yufan and Hong Shengcheng separated and began to negotiate with the three major theater chains about the release of the movie, especially the distribution of benefits from the release of the movie, which is the point.

OrionMegabox is a simple cinema chain, and in terms of profit distribution with the film producer, it has always had its own set of fixed interest distribution income in accordance with the rules, which basically does not need to worry about anything.

Anyway, for OrionMegabox, movies are their own blood, there are movies to be released in their own theaters, and it is also a new work of Jin Yufan, a top Hollywood superstar, which will definitely attract a lot of attention, and there will definitely be countless fans who will walk into the cinema to watch Jin Yufan's movies, which is a huge income for OrionMegabox, and OrionMegabox will certainly not refuse.

Compared to the simple OrionMegabox, CJ's CGV theater and Lotte Cinema are much more difficult to handle. (To be continued......)