Chapter 123: Own Car Brand

Toyota City, formerly known as the mother city, but because there is a twinkling car company here, Toyota Motor Corporation, it was directly renamed.

When it comes to Toyota, I believe that Chinese people know that this automobile company, which is known for its "ineffective brakes" and second-rate quality, can be said to be popular in the domestic automobile market.

Since the early 80s, Toyota began to enter China, when cheap Japanese cars were the main imported models in China, and Toyota was the "big one".

When it comes to the development of China's automobile industry, we have to talk about the joint venture between China and foreign automobile companies.

At that time, according to the intention of the state's top leaders, they wanted to build joint ventures in China with Japanese automobile companies such as Toyota and Nissan, but these Japanese automobile companies simply looked down on China at that time and refused fiercely.

The Americans were willing to sell the obsolete outdated automobile production line to China at the price of $1 cabbage, but when they saw it later, they actually went back on their word and asked for $30 million, without the slightest sincerity.

As for the French, they have no interest in this at all, and they don't take China seriously at all.

In the end, China, which has a strong backbone, categorically abandoned the car companies of these unscrupulous countries and cooperated with Germany's Volkswagen AG in favor of the German company - this is the Shanghai Volkswagen.

With the comprehensive take-off of China's economy, China's automobile market is becoming increasingly huge, and it has gradually become a "sweet spot" in the eyes of many foreign car companies.

However, in this matter, the Chinese side is still very disciplined, and for a long time it has not talked about cooperation with the Japanese car companies that have been posted, and even in principle, it does not agree or approve Japanese car companies to set up automakers in China.

No way, in the early 80s, Toyota, these Japanese car companies were killing all sides in the European and American markets with Japan's soaring economy, how could they look at China that had just woken up. But no one expected that Toyota's move would completely offend China, so it would be difficult to build factories in China in the next ten years.

In fact, Su Zhenbang's visit to Toyota Motor Company in Toyota City this time was just a whim. After all, people who grew up in Su Zhenbang's era have an almost natural sense of worship for cars. When he came to Japan this time, Su Zhenbang remembered that many of the cars equipped by his company were Toyota brands, so he put forward the idea of visiting Toyota Motor Company.

After coming to Toyota, Su Zhenbang's translation assistant proposed the idea of visiting Toyota in the name of Suning. Although Suning Company is very famous in China, and now Su Zhenbang is the absolute "leading No. 1" figure in the domestic business world, but these are obviously not easy to use in Japan, a big fart place.

When Toyota Motor Company heard that it was a private enterprise from China, it didn't pay attention to it at all, and first hung them up. Toyota did not directly refuse Su Zhenbang's request to visit, but just dragged it off under the pretext of "finding time to arrange".

Seeing that Toyota has this attitude, Su Zhenbang is not angry, after all, now people are more developed than us and ahead of us, so let's wait.

I have to say that Su Zhenbang was really good-tempered in this matter, and he really waited for several days, during which he also asked his assistant to inquire a few times.

I don't know if Toyota suddenly had a kind heart, or if it was a short string, but it actually agreed to Su Zhenbang's request to visit the automobile R&D center and production plant.

After several days of waiting, Mr. Su was finally able to get a glimpse of the inside of Japan's largest automaker. Accompanied by a public relations manager named Yohei Takahashi, Su Zhenbang and his party entered Toyota's production base.

Watching people assemble one car after another on the assembly line, Su Zhenbang was really shocked. From stamping to welding, painting, and finally to final assembly, Su Zhenbang was really shocked by the highly automated assembly line operation production method.

"Sasaki-kun, who are these people?" asked a worker at the final assembly plant to another worker next to him.

Sasaki glanced at Su Zhenbang and the others, and then said, "I heard my cousin say that the visiting group from China seems to be a department store. ”

"When Chinese come to visit our factory, what can they understand?" Kentaro Fujiwara glanced at Su Zhenbang and them, and then said disdainfully: "And it's also a department store." ”。

Sasaki also said with deep approval: "I guess I just used their country's money to play, and I have already come here several times this year." ”

"They don't have any car factories in China, they basically have to import them from Toyota, and it seems that only the officials and rich people can afford to sit in cars, and no one else can fill their stomachs. Kentaro Fujiwara looked like he knew China very well, and said in a pretended to be "compassionate".

Although the voice of the conversation between the two was not very loud, Su Zhenbang and others heard it, but they didn't understand a word, only Xiao Li's translation next to him looked ugly. Of course, Su Zhenbang also saw the changing face of the translator Xiao Li, so he found an opportunity to ask, "Xiao Li, what did those two people say just now?"

"Mr. Su, they say......" Xiao Li said hesitantly: "They said that we don't have a car factory in China, and if we want to drive a car, we have to import their Toyota, and they also say that we are here to travel at public expense, and we don't understand anything at all." And it is also said that the common people of our country are now not even able to fill their stomachs. ”

Su Zhenbang listened to Xiao Li's words, although his face did not change much, but his heart was angry-one by one big country was actually ridiculed by the small state of Yuer, and what was embarrassing was that he was unable to refute the ridicule of others.

After quietly visiting Toyota's production base, when Su Zhenbang proposed to see their R&D center according to the schedule, Takahashi Yohei decisively refused. Although the excuse is to keep it secret, Su Zhenbang knows that people don't take them seriously at all - where to go, there is no time to serve, so it is good for you to see this.

Xiao Li also wanted to argue a few words, "According to the predetermined procedure, we are allowed to enter the R&D center", but Su Zhenbang waved his hand to stop him. Looking at Toyota's production plant again, and glancing at the two workers who were laughing at them, Su Zhenbang clenched his fists, and then quietly followed Takahashi Yohei away.

After returning to the hotel, Su Zhenbang decisively refused Takahashi's offer to invite him to a banquet on behalf of Toyota.

There is no good feast, and Su Zhenbang, who has suffered from the weather, doesn't want to come back with a full stomach. Today's visit made him more deeply understand the truth that if you are backward, you will be ridiculed and if you are backward, you will be beaten, and suddenly an idea came to him in his heart -- I want to build Chinese's own cars.

The automobile industry is not simply assembling all parts, it needs a complete set of industrial systems that cooperate with R&D and production. If an automobile company wants to become bigger and stronger, then it needs to have its own core technology, otherwise it will always be controlled by others.

From the very beginning, China's automobile industry has been taking the road of changing technology from the market because of its late start and weak foundation. In order to create a car brand of its own, China has been on the road of independent research and development for more than ten years before the birth of domestic cars such as Geely Automobile.

After returning from Japan, Su Zhenbang quietly established an automobile company in Pengcheng, Huaxia Automobile Company.

However, the car company is still a shell company without any production capacity, but his R&D department was first established with the support of Su Zhenbang.

Just when Su Zhenbang began to set up his own car brand for the Chinese, Su Chenyu had already left Japan and flown to the United States. On this trip to the United States, Zhong Chuhong did not follow again, and the Hong Kong movie was about to start. So, only Su Chenyu and Jamie?? The two good friends of Dimon have gone to the United States together.

When Su Chenyu, who was in the United States, made a phone call with Su Zhenbang, he was surprised to find that his father actually had the heart of a "car power", and he took action. As a son, Su Chenyu naturally wants to fully support his Lao Tzu's "dream of becoming an automobile power".

Since the newly established automobile company does not have an automobile production line, Su Chenyu fortunately got a complete set of automobile production lines for his own son. With the help of a headhunter company, Su Chenyu got a piece of news - Chrysler has a production line that has just been withdrawn, and this production line is ready to be sold to Brazil.

In Jamie?? Under Dimon's matchmaking, Su Chenyu directly used US dollars to open the way, and then, there was no more.

Although Chrysler was a little hesitant when it learned that this production line was introduced to a Chinese company, it was quickly approved by the relevant departments of the US government under the US dollar offensive. So Su Chenyu bought this car production line, which was not too backward, at a high price of 56 million US dollars.

The news came back to Pengcheng, and Su Zhenbang still couldn't react, why did this production line buy it like Chinese cabbage in the vegetable market?

Although it is easy to buy a car production line, if you want to enter the country, you have to go through a series of complicated procedures at Guò Customs.

When Su Zhenbang reported the introduction of the automobile production line to Tian Mingli, Tian Mingli was really surprised. But then there was ecstasy, once Su Zhenbang's car company was actually established, then Pengcheng would become the entire Donghai province and possibly even the industrial center of East China.

However, such a big thing as introducing an automobile production line was not something that Tian Mingli could handle, so he took Su Zhenbang to Jinling overnight.

For the matter of having a foreign automobile production line settled in Donghai Province, the Donghai Provincial Party Committee and Provincial Government are obviously very supportive. Moreover, this matter has also attracted the attention of the State Council, which has given the power to handle special affairs, and all relevant departments have fully cooperated.

The production line arrived in China, where it was cleared at Shanghai Customs as fast as possible and then shipped to the Huaxia Automobile Company's production plant in Pengcheng. However, this time, only Chrysler's automobile production line was introduced, and there was no supporting production technology. Therefore, when all the production lines are installed and commissioned, there is no production task - the car is still being designed in the R&D center of Huaxia Automobile.

However, Su Zhenbang was not in a hurry, knowing that he wanted to build a car of the Chinese. In addition to the engineers originally poached from various state-owned automobile factories, Su Zhenbang also continued to poach auto engineers from Europe, America, Japan, South Korea and other places with high salaries.

In the eyes of many people, Su Zhenbang's behavior of just investing money without seeing benefits is almost like a fool.

But no one would have thought that this car company would build the first Chinese car with fully independent intellectual property rights in the future, let alone that this now inconspicuous car company would grow into a super car giant that has attracted worldwide attention......