Chapter 102: The Battle of Advertising
The caller ID is Reddy. Pen @ fun @ pavilion wWw. biqUgE。 info
Wu Zexi took a deep breath, he knew that at this time, Reddy was looking for him, it must be about the Samsung mobile phone experience store. He found that since the last time Samsung and Nokia suddenly made a force, his life has not been very good.
Especially for Samsung mobile phones, these Koreans seem to be deliberately against themselves, targeting themselves everywhere.
"Hey, boss—"
"Is there a problem?" Reddy gets straight to the point, without beating around the bush. Wu Zexi understood the meaning of his words and was silent for a moment. Then he said categorically.
"Boss, rest assured. I assure you, Knight Tech will fight this battle!"
With Wu Zexi's assurance, although Reddy was not 100,000 reassured, at least now he put his heart back in his stomach. Wu Zexi is a capable man, and the stakes are high. He was confident that he would be able to handle it properly, just like the last incident.
……
Seeing the latest marketing plan in front of him, Ren Fei was very satisfied. Since Muyi Real Estate has increased its publicity efforts, Muyi's fame has skyrocketed. Nowadays, there are several world-class brands that have negotiated to settle in the commercial street. Armani, Louis Vuitton, Tiffany & Co., etc., and some domestic brands are also looking forward to it. However, the positioning of this commercial street Muyi is world-class, so he is cautious about the merchants who settle in. Anyone who can settle in must reach a certain level.
People are like this sometimes, the more they can't get it, the more they think it's the best. In the past, no one cared about it, but since they knew that Muyi wanted to build a world-class business group, these domestic businesses, whether famous or unknown, squeezed their heads and wanted to get in. Even almost fought for a well-located shop. The investment attraction of the commercial street is in full swing, and it is smoother than I expected.
The marketing plan of the Shengshi Mansion villa area was finally locked. Now that Muyi Real Estate is hot, presumably the effect of this plan will not be bad.
Landmarks such as the Global Center and the World Trade Center are business districts in their own right. Comes with the ability to absorb gold. In the past, Mu Yi was not famous, and everyone was skeptical that he built such a project of the century, and no one believed that he could really control such a project. But Mu Yi's large-scale propaganda and the intervention of official forces made everyone change their minds. These wait-and-see businessmen finally couldn't hold back any longer. The first strike is stronger, although the current building has only just laid the foundation. But that doesn't reduce their confidence in Muyi's prospects.
The wind is busy here, and Yaowei Real Estate is not to be outdone. Yaowei's New World project is also a star project in Jiangdong New Area, and with Yaowei Real Estate's reputation in Xinghai City, there are still quite a lot of people paying attention. Liu Yao didn't pay attention to publicity before, because he felt that with Yaowei's status in the industry, even if he didn't publicize it, he could still attract a large number of businesses. But Mu Yi's recent behavior made him feel very unhappy! Yaowei has never been short of money. Since the last bet, he has been taking this matter to heart. So knowing that this was a bit of a gamble, Liu Yao still instructed Wu Cheng to find an advertising company and bought the prime-time broadcast rights of Xinghai Satellite TV at a high price.
In just one minute, it cost him tens of millions. Although this advertisement is very well done. But Liu Yao didn't have much joy after watching it, not because the advertisement was not good, but because he felt that the money was spent completely unnecessary, if it wasn't for Mu Yi's provocation, he wouldn't have to pay this unjust money at all!
Liu Yao's wishful thinking, Bai Yi didn't know anything at all.
The advertising hours of the two companies are almost connected, Yaowei's advertising is based on the theme of ostentatiousness, while Mu Yi's is focused on low-key luxury. Ordinary people don't seem to think that there is anything, but when people in the industry see it, they can't help but compare the advertisements of the two companies together, and a strong smell of gunpowder is born.
The media has never been afraid of big things, and they are very imaginative.
Not long after Yaowei's advertisement was launched, some gossip news began to fly all over the sky, and the ability of these media to catch wind and shadow is definitely not covered.
"Is it a real estate upstart, or a business tycoon - I have to say grievances and hatreds"
Two Tigers Fight: The Secret of Mu Yi and Yaowei
"Both Shengyu and He Shengliang, the master has a trick"
"The Road of Kings, Who Fights"
……
Looking at these reports made out of nothing, Bai Yi had a feeling of bewilderment. Mu Yi just stepped up some publicity, how can these media associate so much. Although the interval between the two prime-time advertisements is only a few minutes, they are not the only ones who advertise during this time period.
Throwing away these newspapers, Bai Yi is big. If he hadn't seen these reports today, he would have forgotten that he still had a bet with Liu Yao. Well, now, these media are doing the right thing. With his understanding of Liu Yao, this person has a lot of eyes, and he is not a person who is willing to give up, although he is not afraid of him, but he doesn't want to make trouble for himself for no reason.
Now that these media have made such a report out of nothing, even if they jump into the Yellow River, they can't be washed away. Still, one thing mentioned by these media caught his attention. In the past, there was only one real estate advertisement in Muyi Real Estate during prime time, but recently there is one more Yaowei, and it is before him. Bai Yi hadn't thought much about it before, but now that he thinks about Yaowei, I'm afraid he has ulterior motives!
Although he didn't take the bet with Liu Yao to heart, it was difficult to ensure that Liu Yao would not be treated as the same thing. Mu Yi just placed an advertisement on Xinghai Satellite TV on the front foot, and Yaowei followed on the back foot, which is a bit too coincidental. These media reports are not all made out of nothing. Flies do not bite seamless eggs. Although he has no ulterior motives, Yaowei is afraid that he will not think so.
Perhaps in Liu Yao's heart, after he saw Mu Yi's overwhelming publicity, he felt that he was starting to make efforts to win the bet in order to win this year's star company. That's why he thought about inserting his own ads before Muyi's ads. This explanation is very reasonable.
Thinking of the bet that seemed a little ridiculous, Bai Yi's face gradually became serious. This bet can be big or small, and if it is their own win, those people are afraid that it will be easier to say. If they win by then, they will probably not let themselves go easily.
The title of star enterprise, this kind of false name Bai Yi is actually not in his eyes. He's not a showy guy. But now that there is this VAM agreement, I still have to fight.
Even if it's not for this title, but for the sake of the competition, I want to win this honor.
PS: Don't forget to collect it......