Sure enough, following the ideas given by Qiu Gengsheng, Lao Chang said eloquently: "Judging from the current performance of 'Han' brand cars in the market, at least the following points are explained. ”

"First of all, the safety performance of the car has been quickly accepted by ordinary consumers in recent years, and the safety performance of the car has almost been regarded as one of the most basic performance. Secondly, the online car sales model of Cosmos Group has also proved to be able to gain the trust of consumers. ”

Then Lao Chang strengthened his tone, "The most important, with a distinctive Chinese traditional cultural color of the Chinese character brand, through the most intuitive sales data, has achieved absolutely good results, which is enough to show that it is absolutely feasible to continue to develop and create new brands with traditional culture as the core value." ”

What is often said is true, and others also think it is true.

It's just that although Zhao Tian listened very clearly, the things he was most concerned about were not solved.

What works works will work, but the specific way to do it needs to be clearly stated. That is, what is the new brand and what kind of positioning it belongs to, which is the most urgent now.

Seeing that Lao Chang was gone, Zhao Tian said eagerly: "Lao Chang, if you have any specific ideas, let's talk about it, we all understand this." ”

Lao Chang rubbed his chin and shook his head very lightly, indicating that there was nothing more to say.

From his point of view, creating a new brand, with a certain direction and core positioning, has already solved a big problem, and there is no need to rush the rest.

After all, from the perspective of the normal work process, the determination of the project and the establishment of the project are equivalent to the completion of a very important link, and the rest is left to professional people to solve.

But where can these be as Zhao Tianyi intended, how can he finally come up with a solution to the current problem, how can he watch it be delayed, and he can't help but feel a little anxious.

However, seeing that the directors present were still at a loss, and they were not very easy to attack, they immediately turned around, only greeted Qingqing, asked her to continue to preside, and ran out of the door to breathe.

Turning out of the door, following the special passage, Zhao Tian went straight to the rooftop of the top floor of the building.

He was a little anxious at this time, although he ran to the rooftop, it was not that he couldn't think about it, he just wanted to soothe it.

The moment I stepped on the rooftop, the whistling wind was endless, blowing in my face, but it also blew away a little irritability.

Zhao Tian slowly moved to the handrail on the edge, and looked north, the blue and black mountain shadow in the distance, and the faintly towering iron tower seemed to appear.

Eyes moved closer, not far from the Universe Building, all the way across the originally barren land, at this time there were already many large construction machinery, waving steel claws, repairing the barrenness.

Zhao Tianwu smiled to himself, it seems that Mayor Lei's actions are fast enough, in less than a few months, the bidding has been completed, and now the engineering team has started the project.

I'm afraid I can't wait too long, and this original barrenness will also shine brilliantly.

In the gap between the development of the engineering team, there are a few barren places that are not so conspicuous, but in Zhao Tian's eyes, they can be distinguished at a glance.

It was the land purchased when considering building houses for the employees of the group, and it was intended to be developed at that time, but most of the businesses carried out by the group were in a hurry for funds, so it was postponed.

With the gradual improvement of the current 'five-star twelve-class' staff rank, the matter of room division is bound to be pushed forward soon to fulfill the promise at that time.

But the premise of all this needs to be supported by funds.

The anxiety that had dissipated a little bit, and he didn't want to be hooked back a few points, Zhao Tian patted his cheek, but to no avail, his head grew a little.

What he is most anxious about now is to get the new brand done first, and only in this way will the core car business become stronger and increase revenue, and the rest, whether it needs to spend money or needs to spend money, will be solved with the increase in income.

sighed, looked up at the blue white clouds, looked at the changing auspicious clouds, kept wandering, changing the form, like a dragon and a tiger, a good burst of elegance and comfort.

"Dragon?" a thought flashed through Zhao Tian's mind.

The dragon, as the totem of the Chinese nation, is definitely the most mysterious existence in the Chinese inheritance culture, and it is also the spiritual belief and sustenance of the Chinese people.

Like the autumn wind sweeping away the leaves, Zhao Tian, who was originally full of sorrow, was like an electrocuted pheasant at this time, almost blowing up his hair, no, his pores exploded.

Since traditional culture is the core value orientation, the 'dragon' culture is absolutely irreplaceable or irreplaceable by any one.

As if he was afraid that this thought would disappear, Zhao Tian hurriedly returned to the office, for fear that he would forget it all if he slowed down for half a moment.

As soon as he pushed open the office, Zhao Tian didn't care about the oppressive atmosphere in the room, and exhaled directly: "The new car brand is based on the traditional Chinese 'dragon' culture, and the car logo can also be created with the 'dragon' culture as the content." ”

Everyone looked sideways.

Since Zhao Tian went out, Qingqing just smiled bitterly at everyone, and then asked who had an idea, but in this short time, where would there be so many flashes of inspiration, everyone could only think hard but there was no result.

It's just that Zhao Tian's shouting today immediately attracted everyone's attention.

After a few seconds, the originally quiet office instantly became lively.

Huang Houcai was the first to react, his eyes lit up, and he cheered loudly: "Okay." ”

Qiu Gengsheng even applauded...

After the noise passed and calmed down for a while, everyone highly recognized Zhao Tian's statement.

Without him, just in accordance with the direction of creating with traditional culture as the core value, the 'dragon' culture is already at the highest level.

Moreover, from the point of view of the belonging of various ethnic groups, although the 'Han' brand is mainly based on Chinese characters to create the background, it has considerable limitations in the nature of the nation.

But the 'dragon' culture is different.

The Chinese nation is known as the 'descendants of the dragon', which naturally includes everyone, and the scope is even broader and deeper.

With the 'dragon' culture as the core creative direction, it was recognized as soon as it was proposed.

With a clearer direction and goal, many directors began to express their opinions, eager to tell their own understanding of the 'descendants of the dragon' for those three days and three nights.

Fortunately, after Zhao Tian's reminder, no one dared to say that so many parents were short at the meeting, and when they were about to get off work, after the usual summary, the new car brand was tentatively settled.

Descendants of the Dragon.

This consensus that is well known to Chinese women and children, young and old, is already going to be presented to the world in a new form.

As for the design choice of the car logo, the most recognizable antlers on the dragon totem are used as the blueprint for the transformation design.

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