1. In a follow-up study in Erie County, Lazarsfield found that there was a "selective exposure" of the audience to the information provided by the mass media; He explained that audiences are more inclined to accept views that are compatible with their pre-existing positions rather than opposites, and that there is a clear tendency to engage with media messages. In the first episode of the American drama "New Editable Room", the female producer entered the anchor Will: Should we do the news we want to see for the audience? or do we do the news that the audience wants to see?

How do you address the selective tendencies of the mass media and their audiences in transmitting and receiving information? As a future journalist, how would you answer the questions of female producers? (The essay should be no less than 500 words.) )

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I think there should be a distinction between the selective tendencies of media people and the general audience.

After all, it is you who spread it in the media, and the general public chooses to accept it.

So I'd like to start by talking about the selective tendencies of media people.

In the course of journalism, it is necessary to maintain a certain degree of objectivity.

However, it cannot be denied that when a major event occurs, and the outcome of the event is tragic and indignant, the selfishness of some journalists cannot help but explode.

At this moment, their selective tendencies go to one extreme in one aspect.

Just like the "Jiang Ge case" that has been in a uproar recently.

Somehow, some big V public accounts have written that kind of extreme text.

The consequence of the publication of this kind of text is that the tragic experience of Jiang Ge's mother and the inaction of Jiang Ge's best friend Liu Xin are infinitely magnified.

The murderer Chen Shifeng, who was supposed to be in the center of the incident, became a passerby for a while.

This incident tells us that the objectivity that media people should maintain should be placed on the basis of selective tendencies, that is, not to choose, but to be able to do it immediately.

You just have to describe the case and don't mix it up with your own opinions.

Because, if media people write about their selective tendencies in their articles, the audience is undoubtedly the first to bear the brunt of the ideological impact.

The results are unimaginable and difficult to control.

Next, let's talk about the selective tendencies of the audience.

It is easy to understand, and it is natural for the views that match your own concepts and your preferences to be accepted into the minds of the audience.

Of course, the acceptance of opinions is also influenced by the herd mentality.

In general, this view is correct and in line with social values.

But there are exceptions, and that is because there are serious misrepresentations in the news that reports opinions.

The selective tendencies of the audience are influenced by the media person, and vice versa.

In my opinion, it should be that media people have a greater impact on the audience.

I would like to answer the question of a female producer: "Whether it is the media people who are dominant, and they want to do the news output for people to see, or the news output that they want to be a little more popular, we should first ensure the authenticity of the news, and then make a trade-off thinking about the best of both worlds." ”

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2. Here are some of the remarks from Neil Bozeman's "Entertainment to Death":

There are two ways to wither the cultural spirit, one is Orwellian – culture becomes a prison, and the other is Hershawlian – culture becomes a burlesque.

What Huxley tells us is that in an age of advanced technology, the enemy of spiritual destruction is more likely to be a smiling person than a person who makes people suspicious and hateful at first glance. In Huxley's prophecy, "Big Brother" does not intend to watch over us, but we ourselves willingly keep an eye on him, and Genmu does not need any caretakers, gates, or "points". If a nation is distracted by trivial matters, if cultural life is redefined as a cycle of entertainment, if serious public dialogue becomes childish infant language, in short, if the people are reduced to passive audiences and all public things are juggling, then the nation will find itself in danger and the fate of culture will be at stake.

All public discourse is increasingly appearing as entertainment and becoming a cultural ethos. Our politics, religion, journalism, sports, education, and business are all willingly attached to entertainment, without complaint, even silently, and the result is that we become a species that is entertained to death.

What phenomenon in mass communication are referred to in the above remarks? What is the author's view on this? Combined with the current situation of mass coal transmission in China, I would like to give you some specific cases to discuss your views on this phenomenon. (The essay should be no less than 500 words.) ）

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The above remarks refer to the phenomenon of the influx of entertainment into all walks of life in China today, especially mass communication.

Entertainment is like a flood of beasts, occupying half of the dissemination of news.

People are starting to look at the entertainment news that takes up most of the pages, because it pops up in front of you every now and then, and it's hard not to watch it.

Entertainment is prominent in the word "music", which can be accepted by the general public because the cost of acceptance is extremely low and can bring joy.

Its audience is growing, and those who control it will not be satisfied with the status quo of staying only in the entertainment section.

Driven by the strong people who made their fortune through entertainment, entertainment began to enter other sectors.

Few people can refuse the entry of this entertainment army, and the huge profits behind it are obvious to all.

When entertainment is pervasive to a certain extent, the connotation of culture will change.

It's extremely scary.

The author of the above statement saw precisely this.

He promptly pointed out that entertainment occupies most of life, and it brings only harm.

The people's minds are degenerate, because they are greatly eroded by entertainment, so in the end they begin to passively accept entertainment, only thinking about entertainment and entertainment, and where is the family and national affairs and the world?

The people are starting to corrupt, will our leadership be far away?

Entertainment to death, the word "death", said the most tragic ending in the end.

Our lives need cultural connotations, which are directly related to the health of our spiritual world.

Entertainment is precisely the product of the spiritual level, like tobacco and alcohol, entertainment is suitable for daily pastime, and must not be noisy, let it climb to the top of our lives, become the norm of daily life.

I have a boundale for entertainment.

I'm the leader of entertainment, and I'm in control of it!

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3. What is "the medium is the message"? Read the relevant information: Talk about your understanding of the assertion of McPartyluhan, and think about what are the implications of this assertion in today's Internet technology environment? (The essay should be no less than 500 words.) )