Chapter 943 - Money Burning Campaign

Mumm's red belt champagne, although it is very famous, known as 'the king's champagne', is the first choice of the major European royal families and nobles, in fact, the price is not very expensive, in China a bottle of ordinary mum champagne is three or four hundred yuan, and it can't catch up with a good bottle of liquor. However, the quality of Mumm Champagne is absolutely not to be said. The neck of each bottle of Mummé Champagne is adorned with the Royal Certificate of the Eagle.

However, in the global champagne sales ranking, the sales of Moët & Chandon Champagne, Veuve Clicquot Ace Champagne, and Rico Fia Dry Champagne far exceed that of Mumm Red Ribbon Champagne.

Someone was once quite unconvinced by this, so they found seven judges and began to blindly test which of the major champagnes was better. They take all the big names of champagne in the world and choose the best one, from two or three hundred and one bottles to thousands of bottles of champagne, so that people can choose only by taste. There is even a bottle of "Champagne King" Dom Perignon Champagne King with hundreds of thousands of bottles in it.

The seven judges are not fuel-efficient lamps, all of them have passed the Level 3 evaluation of the most recognized international wine professional certification SET, and five of them have passed the SET Level 4 Diploma sparkling wine part of the study and training, and the professionalism is first-class.

For each champagne, the judges evaluate the aroma, taste and overall impression, and the evaluation is also divided into two rounds, the second round of evaluation after decanting. Scoring is then carried out.

The seven judges had no objection to the final result and unanimously approved. Only then do they know what kind of champagne they are drinking. The result was unexpected.

The world's best-selling Moët & Chandon Champagne and the most famous and expensive Dom Pérignon Champagne did not even rank in the top five, and the first place was the cheap Mum Red Cordon Bleu (only this one in the top 10 is three or four hundred and one bottles, and the rest are almost all four-figure RMB, and Dom Pérignon is directly in six figures。。。。。 )

It was because of this that Todd said that Xiao Peng was very tasteful.

Xiao Peng smiled and said, "It's much better than this coffee grounds." ”

Yang Meng gave him a direct look.

"Mr. Todd, don't you know what you're looking for me?" the greeting ended, moving on to the subject.

Let Todd look at Xiao Peng: "Actually, I want to come and see Mr. Xiao's parking lot." After all, this is the second F1 car park in China, isn't it?"

Xiao Peng frowned slightly: "Just for this? Let Mr. Todd, you're not kidding me, are you? Didn't the FIA evaluation team go back? All the data monitoring went back." Why do you have to come in person?"

Let Todd think for a moment and replied: "Mr. Xiao, I know that you have a wide range of contacts, so I won't go around in circles with you, in fact, the most important thing for you now is that you have touched the cake of many people." ”

"What do you mean?" Xiao Peng asked Jean Todd.

"Mr. Xiao, do you know what a car park is going to do to host F1 races?" asked Jean Todd.

Xiao Peng nodded: "Isn't it just 30 million US dollars a game? In this way, the FIA is making money, and there is more broadcast income for one more stop, which is a good thing for you, is there any problem?"

That's right, if the track party wants to hold an F1 race, it has to give the F1 event organizer money to hold a race for 30 million US dollars, but the track side can return it with ticket revenue------- now understand why the ticket price of the F1 race in the magic capital is so expensive, right?

Generally speaking, the track loses money when it comes to F1: how many tickets do you sell to make $30 million? Earn fame by hosting F1 races and then hosting more low-level events.

As for the sponsorship income of any event, media copyright income has nothing to do with the track party, the organizer can only achieve revenue through ticket revenue and off-site commerce, it is not a strange thing to lose money, the 2015 German Grand Prix withdrew, and then the Malaysian station also disappeared------ not all tracks are like the magic capital track, and the wealth can afford to lose!

Only a few tracks are profitable, such as the Monza circuit, which is the hometown of Ferrari and must make money, and then the Monaco circuit held by Yali's family, which is a road race, which is usually a road, and the race is closed when the race is held, so naturally there is no such thing as losing money。。。。。。

Jean Todd said: "Mr. Xiao, things are really not that simple. You have to know that every time you add a race, there will be a lot of burden on the team, and this small burden is not something that a small team can bear. ”

Yang Meng asked after listening to this: "What do you mean? I gave 30 million yuan for a race, and this money is not enough for them to share?"

Jean Todd nodded: "Actually, it's really not enough." You must know that Formula 1 is an out-and-out money-burning sport, and the expenses of each team are very large, but how does the profit come from? The FIA has to distribute dividends to each team every year, including TV rights, event entertainment, event sponsorship, and fees paid by the track party to each team in proportion. The team has to share this cost according to the results of the year, and those small teams with poor results actually get very little money from here. There is simply not enough money for them to burn money. Therefore, small teams are reluctant to increase the number of tracks to increase their own economic pressure. After the bankruptcy of the HRT team in 2013, the small fleet became more cautious. ”

Xiao Peng nodded to show his understanding, F1 is known as one of the world's 'most money-burning' sports, and that is not blown.

Jean Todd continued: "But Huaxia is now the world's largest car trading market, and the teams formed by the big car companies, such as Ferrari, Mercedes-Benz, McLaren, etc., are very willing to add new events to Huaxia. But now there are more objections. That's why we're now faced with a dilemma. ”

Xiao Peng was puzzled and asked: "These things should be something you should consider, and it is a matter of negotiation between various teams, what's the use of telling me?"

Jean Todd was shocked: "Mr. Xiao, do you have any ideas for forming your F1 team?"

"Huh?" Xiao Peng froze in place, forming an F1 team。。。。。。 Even if Xiao Peng is rich, he will be distressed to throw it into this industry!

If you want to have a car to join the F1 team, right? Not to say that the ox carts of the Ferrari, Mercedes, and Red Bull teams, even ordinary F1 cars, they are all a combination of technology and quality, a small spark plug costs a few thousand dollars, a piston costs almost 30,000 dollars, the engine crankshaft costs more than 500,000 dollars, and the engine goes up according to 500,000 yuan. This is still the price of ordinary goods.

Want to build an F1 car? Starting at $2 million. Two cars in one fleet cost less than $5 million.

It may not sound like much, but such a car needs a lot of parts, wheels, and maintenance costs for a car for a season, starting at $10 million a year. This premise is that there is no accident, and one accident is millions of dollars。。。。。。

And it's not enough to have a car, someone has to drive it, right? This F1 car is not something that anyone can drive. There are just over 100 registered F1 drivers in the world!

You know, the physical fitness of the athletes in this F1 car can be comparable to that of astronauts, so it is really not an exaggeration, to be precise, the physical fitness of F1 racers is better than that of astronauts. After all, there are now more than 500 astronauts in the world who have been in space, hundreds of thousands of astronauts on the register, and more than 100 F1 drivers。。。。。。

Some people think that this is the physical fitness to drive? So people are laymen, when the F1 car turns a corner, the driver's body has to bear 4 G transverse centrifugal force, and when braking the transverse centrifugal force exceeds 5 G, then the weight of the head and helmet will become five times the original, reaching about 25 kilograms, imagine what it feels like for ordinary people to wear a 50-pound hat on their heads?

There are also the driver's arm and wrist muscles are also extremely developed, in the past F1 did not have a power steering wheel, it takes about 60 pounds to turn the steering wheel, now there is a power steering wheel, but the speed is so fast, under the action of air pressure, turning the steering wheel is still very laborious.

Moreover, the temperature in the cabin is as high as 50 or 60 degrees during the general F1 race, and after nearly two hours of racing, the body consumes more than four kilograms of fat and water!

And it's not enough to have physical talent, but also to have reaction speed and judgment, when the driver Barton drove an F1 car at Silverstone Circuit to shoot a video, the production team put all kinds of obstacles on the track, and only one car was allowed to exceed the middle position, Barton drove F1 to brush lap times on the track, and did not encounter an obstacle throughout the whole process, accurate to the point of perversion.

So it's not for nothing that an F1 driver is the highest-paid athlete in the world. It's all Superman!

Like Alonso's annual salary of 40 million US dollars, this is only given to him by the team, not counting the sponsors' money. Schumacher, who had an accident after retiring and was lying in a hospital bed, is one of the highest-paid athletes in the world。。。。。。 The cost of finding a good driver is quite high.

If you have a car and a driver, you still have to give the FIA a deposit of 50 million a year。。。。。。 Taken together, the basic cost of a fleet of vehicles is $100 million a year, even without considering the cost of logistics staff.

And that's not even counting the messy staff costs, even the smallest F1 team has more than 200 people, and the size of the big team is often thousands!

These people don't work for the team for nothing, and their salaries can kill people in a year!

And that's not all!