Stewart said, "What fatal wound?"

"It takes 10 years for his film to be made, and on average, it's not that impressive," Mark said. ”

"Yes!" Stewart also laughed, the ticket skipping king is notoriously turtle speed, of course, he said slow work and meticulous work: "The new work "Avatar" you mentioned just now, you highly admire it, thinking that it will change the pattern of the film industry, what kind of movie is it?"

Mark said: "The ultimate visual viewing experience, the best special effects blockbuster. ”

Stewart said, "Better than The Dark Knight?"

Mark said: "In terms of special effects, yes. ”

Stewart was a little surprised, Mark never seemed to recommend someone else's upcoming special effects blockbuster in public, and now the man with the eye above the top was also a fan, and he said, "Didn't you say that your peers are enemies? ”

Mark said: "This is a special effects blockbuster, the best viewing effect is IMXA and 3D, and the largest IMXA and 3D theater in the country and even in the world is MM theater, which can also be said to be advertising for itself." ”

This is Mark's power, "Avatar" has set off a popular 3D trend around the world, all movies are produced in 3D production or post-production, when these people are eager to make movies, they find that there are few theaters, MM cinemas have become the only choice, and when other theaters are successfully restructured, they have already made a lot of money.

Stuart Bi Jing is Mark's subordinate, claiming to dare to ask anything, dare to spray anything, but always have reservations, the beginning is extremely explicit, and the back is still talking about some decent topics, this is the first time Mark has been interviewed after cheating, don't worry about no ratings, and there is no need to toss some unobtrusive ones.

After being interviewed by Stewart, Mark met with Kevin T'Souhara, CEO of Warner Bros.

Mark and Kevin have a deep relationship, dating back to their debut novel "This Man Is From Earth", and then "Chainsaw" and "The Hangover" have benefited both parties, and Mark grew into a giant under Kevin's nose.

But Mark's growth rate still exceeded Kevin's expectations, and he accidentally became their big boss.

Today, Kevin came, firstly, to express his support for Mark, and secondly, he hoped that Mark, a super-producer with a god-like eye, would take care of Warner Bros., and now he is one of Warner's shareholders and is obliged to do so.

Mark readily agreed, took a stack of books from the countertop, and said, "It just so happens that I have a good project in hand, and this is yours." ”

Kevin was suspicious of this book called The Hunger Games, which is a good project?

"Among the dystopian stories, "The Hunger Games is the best, the story is fast-paced and always full of suspense. The author is a master of writing, there is no nonsense in his pen, and there is a pleasantly cold humor. Reading The Hunger Games is addictive, like playing a video game, and you know that the world is not real, but you can't help but cast copper plates again and again. The author's use of details to create a convincing world is convincing, and the heroine's complex and fascinating character is unforgettable. In fact, as long as you don't deliberately remind you, read and read, the text itself disappears, there is no gap between the heroine and the reader, and Shi Huiguo and Mi Guo become one. ”

Kevin saw that Mark was so respectful and opened the homepage to see the main content.

The seventy-fourth edition of The Hunger Games is about to begin.

Of the 24 people who participated in the competition, only one survived.

On lottery day, Katniss's life changed forever.

In the future of North America, the kingdom of Panham was built on ruins, and its center, Capit, was located in the center of the twelve districts. Every year, 12 districts are forced to send Kepitt a "tribute" to a boy and a girl between the ages of 12 and 18 to participate in the "Hunger Games". It is a brutal and terrifying life-and-death contest in which all the tributes must be fought to the death, and the last survivor is the winner.

The arena is an artificially arranged forest and wasteland. Survival-saving scenes such as hunting, tracking, starvation, camouflage, and outwitting are broadcast live across the country on television, and everyone must watch and celebrate as if it were a holiday. For Kepitt, it's an annual event, a game, and for the other twelve districts, it's humiliation and torture.

Survival is the instinct of 16-year-old Katniss, who barely supports her mother, sister and herself by poaching and gathering wild fruit outside the fence of District 12. When Katniss takes the place of her sister who won the "Draw of Life and Death" in The Hunger Games, she understands that it means death to her. If she wants to survive, she must choose between humanity and survival, death and love.

In the arena, Katniss is coincidentally portrayed as the "Burning Girl" and forms a "Star Lover" with Peta, another tribute in the district. Confused about her relationship with Peeta, she tries to save the lives of other competitors and wittily tackles the puzzles that arise in the game, which puts her at the center of television viewers' attention. At the moment of life and death, she realized that love can also be a winning strategy.

Katniss had to continue to be herself. That stubborn girl, she refuses to give in to the rules of the game, she refuses to give in to death, and she refuses to give in to love.

The main content of these few hundred words can be read at once, but how does Mark see that it is a good project? "The Hunger Games" is the most amazing since 2008, it has reached the top of the bestseller lists in the United States, such as the New York Times, the United States Today, the Wall Street Journal, and Publishers Weekly, and has always maintained a hot sell, with a rave reviews and numerous awards, which is not enough to explain its shocking power.

In September 2008, the first part of the series, The Hunger Games, was published, and the thriller Steven King couldn't stop reading.

Susan Collins has been writing children's television since 1991. She won an Emmy Award for her series "Clarissa Knows" and "Shelby Wu's Mysterious Files" for the "Nicoloden" children's channel, and she is the author of the best-selling fantasy series "Chronicle Underground", which is now a popular best-selling author, but this bestseller does not mean that the movie will also sell, and there are countless examples of successful adaptations of best-selling books.

Kevin came today to talk about the adaptation rights of "The Hobbit", doesn't Mark still want to do it, this is to block his Kevin's mouth?

"The success of a work depends on its marketing and fan development, and I made a plan for the digital media marketing strategy for The Hunger Games, which will be made into a series, the first film in the series will be released in March 2012, and in fact the systematic online promotion will begin in March 2011, exactly one year after the release of the film," Mark said. For a trilogy of films, his marketing campaign will run for four or five years, starting a year before the first film is released and ending with the DVD release of the third film. ”

Kevin took over the promotional plan from Mark, which made it very clear that the core audience of the film was the fan camp of "The Hunger Games", and Facebook and Twitter became the main battlefields of publicity, and the marketing methods of traditional films, posters, trailers, and traditional advertisements were second-class supporting roles in the marketing strategy of "The Hunger Games".

Before the release of the first part of the series, it took two years to run the Facebook page, from the initial film staff information, to the later fan interaction, and then to the final batch of stills and unedited film materials, and the launch of online mini games, and the attention of fans has increased exponentially. Such a public page, which caused retweets in social networks, essentially affected the people around the fan base. And, for the franchise, the Page will snowball over the next five years and become a key part of the Hunger Games film campaign.

The concept of viral marketing is not new, but the marketing planning of "The Hunger Games" started early, was well-positioned, effective, and saved money. If you want to aggregate and promote through SNS social networks, you need a fan base, and to form a sizable fan base on the Internet, you must invest time and cost.

Only by relying on the accumulation of time can the negative effects of viral marketing be minimized, and the promotion of positive information can be truly achieved, rather than malicious hype like Sister Feng.

In the next few years, the marketing snowball of "The Hunger Games" will get bigger and bigger, with old fans driving new fans, constantly pushing promotional materials to the eyes of the target audience, and avoiding waste of resources.

Kevin looked at this promotion plan and felt that it was more popular, a typical operation method of a series of movies, and the other party was prepared enough by you, and it was by no means just perfunctory to him.

Investment is to explore potential and valuable projects from dozens of hundreds of projects, the most difficult thing is to choose and decide, such as the famous Sequoia is invested in Cisco and Google, in fact, they also invested in many projects, since the hand of God, the big boss made a decision, he had to do it, right has his share of credit, wrong everyone stabbed chrysanthemum together.

Kevin said: "Actually, I'm here today for the adaptation of "The Hobbit", this is a real gold mine, it's been almost six years since "The Return of the King" was released, fans and the market are very hungry, we want to bring it to the big screen, what do you think?"

Mark said: "No problem! You are discussing with MGM, why not do this profitable thing?"

Kevin was relieved that Mark didn't fool them perfunctorily, and threw out the dry goods directly.

Kevin said: "We want you to be the chief producer, coordinate in the middle, and when something goes wrong, it can be solved quickly." ”

Mark hesitated, but agreed.