The property market is bleak, the land transaction market is also relatively sluggish, Pujiang City also intends to control the supply of construction land, this land auction transaction is reopened after a lapse of three months, Pujiang is such a heavyweight international metropolis, this time the total auction of construction land, residential and commercial offices together, there are only 27 parcels of land, Songshan County will be the south side of the view of the sea view garden, split into three residential construction land for auction, but also the largest area of land.

The auction began, and the two parcels that were initially put up for auction were located in the Inner Ring.

In the inner ring area of Pujiang, the commercial area and residential area have been built and improved, the industrial relocation has long been completed, and the old community has basically completed the demolition and renovation or renovation, and there is very little new construction land supply in recent years.

There was also a case in the inner ring area last year, covering an area of only 50 acres of land, but it was snatched up by several real estate companies, and finally the floor price was auctioned at a sky-high price of 29,000 yuan per square meter.

In this land auction fair, the floor price of the two high-rise apartment residential land in the inner ring was 20,000 per square meter, and in the end, no representative of the real estate company raised a sign, and the auction ended in failure.

The Pujiang property market is bleak, but it does not mean that the property prices in the inner ring area have plummeted.

In fact, at any time, the housing in the inner ring area of Pujiang has always been the most contested resource. The area on the north bank of the Longchuan River has deviated from the inner ring by one kilometer, and the South China Group has developed the real estate to about 25,000 per square meter, and the sales volume has risen sharply.

There is currently no new real estate supply in the inner ring, but where the new community is built after 00 years, as long as there are houses less than 30,000 per square meter listed in the second-hand trading market, it will be sold soon, so it can be seen that if there are new houses for sale in the inner ring area, the property price will be maintained at 35,000 per square meter, or even higher.

However, the two parcels launched in the inner ring area seem to cover an area of only seventy or eighty acres, but the plot ratio is extremely high, reaching a plot ratio of 4.8, which means that even if the transaction is made at the reserve price, the total transaction amount of each parcel will reach 6 or 7 billion.

These two parcels of land seem to have a certain profit margin, but under the current market conditions, major real estate companies cherish the cash reserves in their hands, who is willing to smash tens of billions of funds into a project with seventy or eighty acres of land and not particularly impressive profit prospects?

The others didn't move, Han Zirui didn't move, and Chen Li sat behind Han Zirui and didn't move.

In the area on the north bank of the Longchuan River, this time a residential construction land of about 50 acres was also launched, and the auction reserve price was 15,000 per square meter.

Under the current market conditions, Nanhua will be located on the north bank of the Longchuan River new housing prices to less than 25,000 per square meter, sales are excellent, and suddenly sold a little fiercely, so that Nanhua's project reserves in Pujiang have been greatly reduced, and some reserve construction land needs to be increased to ensure the sustainable development of the Pujiang market.

Rather than competing for land in other regions, it is better to continue to develop the project on the north bank of the Longchuan River, after all, there is internal sales performance data support, even if the property market has not shown signs of recovery next year, they still have a certain profit space to win this land, and it is better to be familiar than to be cooked.

After that, several commercial office and residential construction land were either sold at the reserve price, or only ten or twenty percentage points higher than the reserve price.

Wanbang and Xinrui City have not made a move, and Puxin Hongchang, which has transformed into a real estate development in recent years, has not made a move

Chen Li, Zheng Wenyuan, and Zhou Bin sat together, and there were four or five rows of people between Gao Fengming, who was holding a bidding card on behalf of Xinrui City, which made many peers scratch their heads for a while, and they didn't know whether Xinrui City had already done the work of Tongwanbang, or if they were unusually confident, and they were not afraid that Wanbang would jump out to compete at all.

At this time, the auctioneer began to introduce the situation of the three residential construction land in the south wing of Yuantuoshan Guanhaijing Garden, which was divided into 400 acres on average, and the plot ratio was lower than that of Guanhaijingyuan, which was 2, and the total planned construction area of the three parcels reached 1.6 million square meters.

At the beginning of last year, the auction price of the construction land of Guanhaijing Garden and Coastal Style Town was 2,200 yuan per square meter, and this year, Songshan County and the Municipal Bureau of Land and Resources assessed the construction land of the relevant lots, and the floor price was not less than 2,000 yuan per square meter.

This means that even if the transaction is made at the reserve price, whoever wants to take down these three parcels of land will have to pay 3.2 billion yuan for the land.

Of course, this land price is acceptable to many real estate companies, but everyone knows very well that there are too many factors behind it, and according to the conditions attached by Songshan County, there are only a few real estate companies that are qualified to participate in the auction.

"How about it, has the auction of the three parcels of land in Yuantuo Mountain started?" Sun Hairong and Hua Jinshi ran over at this time, came to Chen Li and sat down, and asked in a low voice.

Han Zirui couldn't help but glance back.

Xinrui City acquired Guanhaijingyuan and Binhai Style Town, and Pudong Construction Group and Zhongnan Industrial were not idle, they did not have much money in their hands, but they all injected capital into the two projects of Jintan Garden and Yinzhou International Garden in the north of Yuantuo Mountain.

Sun Hairong and Hua Jinshi are currently active promoters of the Bihai Xinrui City project, after all, only when the Bihai Xinrui City project is really launched, their investment is likely to obtain big returns, otherwise, their investment can only be flat, or a small profit to exit.

"You are in a good time, you are introducing the situation of these three parcels, and the auction is about to begin, you see that Mr. Han's palms are about to sweat. Chen Li said with a smile to Sun Hairong and Hua Jinshi.

Dealing with Chen Li, Pujian and Zhongnan have not suffered losses, Sun Hairong and Hua Jinshi are naturally more willing to be close to Chen Li, but Han Zirui's background is extraordinary, and the volume of Wanbang Real Estate is not yet within the reach of Xinrui City, besides, Wanbang really wants to grab these three parcels of land to develop large-scale real estate, and their capital injection in Jintan Garden and Yinzhou International Garden will also benefit, and they are naturally not offended by Han Zirui, and greeted with a smile: "Wanbang is going to fight with Xinrui City, Mr. Han won't mind if we watch a good show on the side, right?"

Sun Hairong and Hua Jinshi are the head snakes of the Pujiang River, and Han Zirui also knows that the importance of the location on the north bank of the Longchuan River was highlighted in the last round of Jiangwan District development planning adjustments, and these two people play a great role in development, but he will not hold a grudge against Sun Hairong and Hua Jinshi at this time because Sun Hairong and Hua Jinshi are close to Chen Li.

In the final analysis, this circle is still based on interests.

If Wanbang wants to become the real leader in the real estate industry, it must still have a certain degree of popularity.

Mr. Han changed the bidding card that was really a little damp in his hand to his left hand, turned around and glanced at Chen Li, and said, "Then it depends on how determined Xinrui City is to win these three lands." ”

"Xinrui City is not as determined as Mr. Han imagined, these three parcels of land, no matter which parcel of land, as long as the floor price per square meter exceeds 3,000, we will give it up. Chen Li didn't seem to mind telling Han Zirui about his hole cards.

Han Zirui naturally wouldn't easily believe Chen Li's words, but Chen Li didn't shy away from the others present when he spoke, and even Ning Yisong, the general manager of Puxin Hongchang, who was sitting in the first two rows of them, turned his head in surprise when he heard this, which made Han Zirui can't help but think, with Chen Li's identity today, if he makes a fool of himself, he will only make people laugh, right?

Han Zirui had to consider the gains and losses of several parties to win these three parcels of land at a floor price of 3,000 per square meter.

The most advantageous is still the new city.

On the surface, Xinrui City will acquire these three parcels of land at a floor price of 3,000 per square meter, but in the future, in order to start a larger-scale construction project, Songshan County will return a part of the land transfer money in terms of tax exemptions and infrastructure subsidies, which will eventually reduce the land acquisition cost of Xinrui City to about 2,500 yuan per square meter.

This is something that has been discussed and decided at the Songshan County Standing Meeting, and Han Zirui naturally knows this, but these are common practices for local investment promotion, and it is difficult for anyone to raise objections.

If Wanbang or Puxin Hongchang intervenes, although Songshan County has no choice but to admit the auction results, the preferential reduction and exemption policies related to the subsequent project development will be cancelled.

In fact, no matter what, their land acquisition cost is a cut higher than that of Xinrui City, and Xinrui City has already taken the Sea View Garden and Coastal Style Town into their hands.

If you are a pure spoiler, Wanbang will only fight for one of the three parcels of land, but don't say that this move will slap Songshan County's face fiercely, and it may also make the city leaders have opinions about them, and more importantly, will the board of directors agree that he will purely fight with Chen Li in such a market situation?

Wanbang Jialong's two super large-market projects, in the eyes of many people, are caused by Han Zirui's fighting with the new trendy Rui, and can only return the funds at present, which has made many people on the board of directors dissatisfied, although he was born in the Han family, Zheng Cong also recognizes his ability, but it does not mean that he can continue to make mistakes.

Just when Han Zirui's mind was turning, the auction of the first parcel of land in front of Yuantuo Mountain View Seaview Garden officially began, and all eyes gathered, and Han Zirui hesitated whether to raise the card first to give Chen Li a little psychological pressure, Gao Fengming directly raised the card, and directly added the price of the first parcel from 1.2 billion to 1.8 billion, stuck at the key point of the floor price per square meter that Chen Li just said, which made Han Zirui almost not come over in one breath.

To lift, or not to lift?