Chapter 578: Airborne! Goodbye Airborne!
After deciding on the name of the album, Kiyoshi Sakamoto continued to devote himself to the preparation of the album.
However, while the three of them were buried in the recording studio, recording the songs of the album, the effect of warm-up was gradually revealed...
Released worldwide two weeks ago, the pre-release single "Radioactive" sold a staggering 230,000 copies in its first week (with audio downloads), topped the UK Singles Chart, and topped the BillBoard HOT100!
Not only that, but the music authoritative lists of 8 countries, including Japan, Canada, Australia, and France, are all dominated by this song "Radioactive"!
This broke the record of 162,000 best bands in the first week held by Fall Out Boy's "This Ain't a Scene, It's an Arms Race"!
A large part of the credit for such an amazing achievement is still due to the vigorous promotion of Sony Records.
As the only band in Asia to break into the European and American music scene, Sony's expectations for THE SUN are very high.
Sony wants to make THE SUN the only world-renowned band in Asia!
Therefore, smashing resources down is also an effective way.
What's more, in THE SUN, there is also Kiyoshi Sakamoto, a Sony shareholder, and the big guy is about to release a new album, and Sony Records, which belongs to the Sony Group, is impossible not to take care of it.
Sony's promotional resources for THE SUN can be described as the largest group of singers in the entire Sony, excluding the deceased "King of Pop" Michael Jackson and diva BeyoncΓ©.
Huge number of radio broadcasts, many MV regions, and the top page of YouTube...
It is precisely because of this that under Sony's various promotional methods, THE SUN's "Radioactive" was able to land on the top of the multi-national music chart in the first week!
In this song, Kiyoshi Sakamoto's ever-changing voice changes again.
With an explosive low voice, combined with a soft acoustic guitar sound, and the heavy hitting beat created by the reverberating bass, the whole song is fully interpreted with the feeling of being unwilling to be ordinary and having the courage to reform.
Unlike "Cruise" and "e Are Young", "Radioactive" has a stronger sense of rock and roll.
This has also been unanimously appreciated by the two top music magazines of Rolling Stone and NME.
In order to start the first shot, Sony also handed over the freshly baked "The First Light" to many music critics who have a close relationship with Sony Records three days before the album was released.
As one of the world's four major record companies, Sony's operation and publicity methods have long formed a simple and efficient business model.
The album was released, a wave of praise was sent, and the terrifying appearance rate ensued.
This set, Sony can't slip away.
Not only the major famous music critics have been invited, but also the major European and American music media that are close to Sony are also vigorously promoting this Asian band that has given wonderful performances on the Grammys.
"Asia's top band THE SUN is about to release their first English album on Christmas Day!"
"THE SUN's debut album "The First Light" is coming, fans all over the world, are you ready?!"
And like a wave, under the bombardment of wave after wave of propaganda, the time came to December 25th.
On Christmas Day, The First Light is officially released!
In the first week of the album's release, many famous music critics have released music reviews!
"The lead singer of this band from Asia, although he is young, but his musical talent should not be underestimated, from the first single "e Are Young" to "The First Light", in just one year, we can clearly see his growth, but also see a rising creative talent!"
"On this latest album, I was definitely impressed by the songs 'Radioactive' and 'Somebody That I Used to Kno'. β
"Especially Somebody That I Used to Kno!"
"I didn't expect such a completely different song to appear on this main rock album. β
- Bob Spitz, a famous music critic in Europe and the United States
"This band from Asia has introduced us to the Asian rock philosophy, and we have also met a talented young man, and we can conclude that in the next ten years, under the leadership of this Japanese guy, THE SUN will inevitably become one of the world's most famous pop bands!" - Jim Houssini, a columnist for The Wall Street Journal
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Bob Spitz and Jim Houssini, two famous music critics, have the same praise for "The First Light", although they are slightly different in terms of details, but in general, they are full of praise for this album.
Similarly, the two critics' evaluations of the quality of the songs of "The First Light" are also almost the same.
The quality of the first 9 songs on the album, that is, the 9 songs "created" by Kiyoshi Sakamoto, is a cut higher, and the 6 songs created by Makoto Ogawa and Masaki Chiba are obviously slightly inferior.
It can also be seen from this that the creative ability of Ogawa Zhen and Chiba Masaki is still immature.
However, this is also normal.
After all, it is the first English album, and even if there are good songs from the past life taken out by Kiyoshi Sakamoto, it is inevitable that the quality of the songs is uneven.
Kiyoshi Sakamoto can't always fill all the songs of the entire album with songs from his previous life...
That effect is good.
However, it is very bad for the growth of Ogawa Zhen and Chiba Masaki.
What's more, the album or something has always been led by two or three high-quality songs, paired with seven or eight relatively average songs, pieced together.
It's all high-quality albums, which is not necessary for creators and record labels.
Unless in order to establish the status of the band in one fell swoop, this album is really going to be a god that wins the Billboard Weekly Crown for every song, otherwise, doing so will just be a waste of good songs...
Record companies tend to divide multiple high-quality songs into multiple albums, and as long as the album's title and follow-up titles are good enough, the album is not afraid of not selling.
In THE SUN's debut album "The First Light", the title song is the rock-style "Radioactive", and the follow-up title song is "Somebody That I Used to Kno" with Taylor.
These two songs can be said to be the two songs with the highest quality in the whole album, and they are also the only two songs with MVs.
Under the escort of these two songs, as well as the hype of major music critics and media, "The First Light" appeared on the on-demand charts of major radio stations as soon as it was released, especially "Somebody That I Used to Kno", which jumped at a speed comparable to that of a rocket, directly from the top 30 to the top 5, and "Radioactive", which still dominated the third place a month after its release, became a frequent visitor on the radio on-demand list.
Kiyoshi Sakamoto also used his shareholder influence in Google to put the MVs of the two songs on the homepage of YouTube.
In the music era where the entity is dead and the music source download dominates, the means of radio and Internet promotion have increasingly become the main battlefield of album promotion.
It is precisely because of the strong download of the music source that in the first week of release, "The First Light" has won the number one album chart in the UK and the number one album chart on Billboard 200 with a huge number of downloads and on-demand radio views!
A whirlwind called "THE SUN" is gradually taking shape in the European and American music scene...