Chapter 982 - Diversified Route (Page 1/1)

"Let me explain. After getting the approval of the leaders, Hang Yu continued: "In fact, there are already some cultural industries and tourism industries in this town, but they are not so successful. For example, our company has game companies, entertainment companies, and handicraft industrial parks, which also belong to the cultural industry to a certain extent. It can be seen that the cultural industry does not exist alone, it can be built on the basis of industry or the Internet. Therefore, we should actively integrate the cultural industry with other industries, diversify the exhibition, and promote it with the help of other commercial elements. In addition to the Internet and handicrafts I just mentioned, there are also food, clothing, tourism, makeup, etc., which are all good cultural promotion mediums. I believe the first three are easier for everyone to understand, and today I will mainly talk about makeup. ”

"Makeup?" Sun Aiqin was puzzled, although she was a woman, she had basically never painted makeup.

As a woman of the older generation, Sun Aiqin is beautiful with simplicity and generosity, and has almost no understanding of makeup culture.

"Why do I talk about makeup, because cosmetics is a big selling point of our company, and the turnover of cosmetics alone exceeds 50 billion a year!" Hang Yu said.

"I don't usually see so many people buying cosmetics. Sun Aiqin was surprised, and it was difficult for other cadres to imagine that kind of picture.

"Strictly speaking, it should be beauty products, including sunscreen, concealer, false eyelashes, lipstick, powder, nail polish, lipstick, eye shadow, perfume, protective agent, all kinds of freckle removal products, care products and so on. From head to face, from body to fingernails, almost everything. Let's take our more commonly used lipsticks as an example, dozens of dollars cheap, hundreds of thousands of expensive ones, how can a girl have several shades. And nowadays girls rarely use dozens of yuan, the price is too low, and they are embarrassed to take out a hundred yuan. Hang Yu said.

When this string of beauty products came out, the cadres were stupid.

I had never noticed that one person could use so many things before.

"These are all for princesses, how can ordinary people need these. Sun Aiqin stammered.

"Therefore, you don't know enough about young people's consumption concepts. In my opinion, the beauty field is still in the early stage of exhibition in China, and young people do not know enough about it. In two or three years at most, there will be explosive growth. This year's turnover of 50 billion yuan, three years later, more than 200 billion is not a problem, the beauty market has huge potential. "Hang Yu is definitely authentic.

He has seen the exhibition process of beauty products, which is called a pervert, how many girls in China, this market is unimaginable.

"It's too exaggerated, but the market of 50 billion is enough for us to take it seriously. Sun Aiqin didn't believe that the beauty market could develop so quickly, and other cadres nodded one after another. Then she asked, "How is beauty linked to the cultural industry?"

"Makeup in our country can be traced back thousands of years, and the ancients began to wear makeup very early. In order to turn white, women in the past smeared their faces with lead powder, and it can be said that they didn't even want their lives. Of course, we can't be retro, but we have to emphasize that beauty comes from us, and we have to have a say. Hang Yu said.

"Makes sense. The cadres nodded one after another.

"But it's not enough to move our ancestors out, after all, the things of our ancestors are outdated, and we want to have a voice in the beauty field, and we need real technology. Don't underestimate beauty, we can think of it as painting or something, in the eyes of a little girl who loves beauty, this is art. Hang Yu said.

"We can understand that everyone has a love for beauty, and you don't have to look at us too old-fashioned, just say it. Zhang Songling said.

"My proposal is based on my optimism about the beauty market, which is currently controlled by Japan, South Korea, Europe and the United States, and it is Japan and South Korea that have a greater impact on us. Because the beauty products of Japan and South Korea are of high quality and low price, and they are both of the yellow race, the makeup style is also more suitable for us, so the big 6 girls basically learn Japanese and Korean beauty. Especially in Korea, if you go there and look there, you will see that the old women on the streets of Korea will wear makeup. Note that it's all, not some. Hang Yu said.

"It's really fake, what's so nice about the old woman. A cadre couldn't help but say that he got Sun Aiqin a squint.

"For Koreans, makeup is not just about looking good, it's an essential piece of etiquette. They think that seeing people without makeup is disrespectful to others. Hang Yu said.

"I see, Koreans are quite interesting. Zhang Songling said.

They can't think of a better evaluation, because in the concept of the older generation in our country, makeup is completely incompatible with etiquette and life, and makeup is only done on stage.

Hang Yu said: "I am telling you this, not to say what the etiquette of Koreans is, but I want you to know that Koreans attach so much importance to beauty, even if they are small, the exhibition in this field is also incomparable to us." After all, the time of China's economic exhibition is very short, and the people's level of fashion trends and aesthetics is low as a whole. ”

Sun Aiqin said: "That's right, do you have any good suggestions?"

Hang Yu said: "I think on the one hand, we should learn beauty technology from Japan and South Korea, take the initiative to promote beauty products, and correctly guide little girls to buy and use beauty products. Now our beauty market is mixed, the products I just mentioned are so many categories, the prices are so high, and the little girls with average family conditions can't buy all of them, and they can't afford to buy expensive ones. But little girls are more vain, so they will buy those cheap beauty products, but they don't know that cheap beauty products often have side effects, and even cause skin diseases and the like. ”

Sun Aiqin frowned and said: "This is your problem, the beauty market should be rectified and managed." ”

Hang Yu was puzzled: "It's not that we don't manage it, but that many sellers don't sell beauty products through our platform, but promote and trade through various social platforms, and they can't control it at all." ”

Jiang Xiaochen said: "What kind of makeup does a little girl wear, she damaged her skin at a young age, and she will pay it back in the future." I think the industry should be strictly regulated and forbidden to wear makeup, at least not in Fairy Town. ”

It was clear that the words were targeted, but they also made sense, so no one refuted him, but waited for Hang Yu to explain.

"Students should be like students, boys can't stay long, girls can't wear makeup, that's the most basic. We need to raise this issue with our superiors so that schools in our country will pay attention to it. Jiang Xiaochen said.

Book Keju Reading Website: