Chapter 224 Formulation Strategy

Mark has calculated that buying a building now is not that there is no room for manipulation, but it will only aggravate their debt crisis, and Martin earned them a building last time.

If you buy a building, it will take at least more than a year after the handover procedures and decoration are completed, but I am afraid that the terror will hit as soon as it enters the financial tsunami, and it will immediately depreciate sharply, and half of it will be good luck.

So he decided to oppose the offer, and instead rented a six-story office building at the Williams Business Center on the outskirts of Burbank as the company's headquarters, which is fully staffed and moved in, and the main building is a 52-story 20,000-square-foot building, a nearby landmark, which is a bit out of the way now, but once fully operational, it will become a commercial hub for several nearby communities.

Even better, it's closer to the hospital Meghan bought, which is big enough for a "Grey's Anatomy" crew to move in, using less than a third of the space, and Mark plans to further transform it into a studio for MM, where "Iron Man" and MM-invested films will complete indoor scenes, and as for the purchase, it will be after the subprime mortgage crisis.

Mark is a person who does what he says, but not like the three of DreamWorks, when they founded DreamWorks, sitting on 2.6 billion funds, ambitious to build a movie, television, music, games, Internet, a new company that is indispensable, the most enviable thing is that they have almost no financial pressure, the start-up capital is as high as 2.6 billion US dollars, Microsoft is the second leader, the world's seventh richest Paul Allen once swore to promise, "How much money you want, how much I give."

Spielberg also personally designed the blueprint for DreamWorks, an abandoned airport of more than 1,000 acres southwest of Los Angeles, where legendary tycoon Howard Hughes built his "Spruce Goose" seaplane, which will have a huge sound stage, recording studio, rehearsal hall, theater, and football field, and the cost is estimated to be $200 million.

But ten years later, the expected DreamWorks Studios was not built, the once glorious DreamWorks began to decline, and the DreamWorks, which was once recognized as a potential giant of the generation, began to have no successor, and Mark knew that he was soon finished.

And Mark's plan is that after DreamWorks is finished, they will take over the banner of DreamWorks and become the small giants of the seven major production systems, when the Seven find out their threat and isolate and encircle them like killing DreamWorks, it is the subprime mortgage crisis that hits, and the assets of the whole society have depreciated sharply, while Internet technology has ushered in rapid development.

This is Mark's development strategy for the next few years, as long as they survive the difficult years, they will become the challengers of the seven Hollywood giants, Mark's MM is different from DreamWorks, everyone has sufficient funding channels and advanced investment awareness, but Mark is not as flamboyant as them, has been bowing his head and developing silently, insisting on building his own distribution channels, and so far, he has the ability to distribute A-level blockbusters in North Mi.

Mark knows that what they lack is the ability to distribute overseas, which is not something that can be developed with money and a short period of time, and there is also a lack of publicity channels and platforms, and the traditional channels and platforms are in the hands of the Seven, but it doesn't matter, MM has the advantage of the Internet, and the sudden rise of the Internet will surprise these media bigwigs.

The biggest difference between Mark and DreamWorks is that they want to be a disruptor of the Hollywood system, while Mark wants to be a player.

At that time, the three founders of DreamWorks were even more "golden combination", they were like the Skywalkers in "Star Wars", with a romantic and free spirit, vowing to build an independent film base outside the Hollywood desert where creativity is drying up, a 21st century, high-tech-driven, comparable to Disney and Warner's multimedia entertainment empire.

Hollywood at the time was divided into two factions on this event, one of which believed that it was the greatest project since Chaplin and Douglas Philbenkons founded United Arts.

On the other hand, DreamWorks is flashy and counts its fingers to see when it closes, with a quote from superstar Tom Hanks probably representing the good-natured expectations of most filmmakers: "DreamWorks may not have been the same as for decades, when almost all studios have been occupied by a group of lawyers and accountants." ”

Mark, on the other hand, is more pragmatic, and without this free-spirited and romantic spirit, he has greater ambitions, like Disney, to degenerate himself into a consortium or a media empire.

With the support of this concept, as the key to the development of the next few years and an important bargaining chip for Hollywood, how could he allow Marvel to wander away from Hollywood? He strongly and resolutely decided this matter.

In Marvel's shareholding structure, once Mark and Meghan agree on the same opinion, it is useless for others to join forces to oppose it, and Meghan personally has many fantastic ideas, but once she disagrees with Mark, she immediately takes Mark's opinion as the mainstay, she and her brother entered the film industry at the same time, and their MM has become a company with a market value of more than one billion (including Marvel), and her brother's Sky Dance Pictures has been losing money, and has invested 50 million at present, but there is no income yet.

The blockbuster "Top Secret Flight" that they and Columbia Pictures made with a lot of money was thrown into a major turmoil because of the withdrawal of the Sonys Group from Hollywood, everything was put on hold, and I don't know when it will be released, and the arrogant David has lost his temper, lamenting: "It's too difficult to survive in today's film industry, even the most brilliant talent"

But he was ridiculed again: "The most outstanding talent? What does your sister Meghan say?"

In fact, he is not the only one who has this kind of feeling? All independent production companies have this kind of feeling? The Weinstein brothers of Miramax from Pixar Studios, Bob Shea of the new line, and his good friend Peter the Great, who loves and kills each other, they are one step away from the giants, and they are always turned away.

David watched MM's "Wedding Proud" achieve such good results, and was jealous, how good would it be if this was my honor? I am Larry's best heir, remembering that I have been on the crew for most of the year, personally involved in every link, people have gained ten pounds, he is only twenty years old, he actually has a tendency to grow a small belly, mainly busy with work, forgetting to sleep and eating, there is no time to exercise at all, for this movie, he sacrificed too much, paid too much, and now the film is successful, but he has to be trapped in a long wait, he can't bear it all.

In a fit of rage, David pulled the producer Michelle and went straight to the office of Martin, the new owner of Columbia Pictures, but due to a misunderstanding, his son-in-law traveled and was used to bringing more than a dozen bodyguards, and they broke in again and almost clashed with Martin's bodyguards, both sides pulled out their pistols and almost them.

Michelle's scalp is numb, this grumpy boy, we are asking for help, not a slap in the face, can this be successful? After Martin took over Columbia Pictures, he has been leading a large number of accountants and lawyers to take over the inventory and receive the property, and the job of this receiving officer is doing a good job, and he has no interest in production and distribution at all, so he is too lazy to meet these producers, he is not looking at everything, not for a certain person.

At a critical juncture, what is a critical juncture? Martin hired a large number of armed bodyguards of the Blackwater Company to be stationed here, and as soon as the captain of the bodyguard gave an order, these fierce security guards who copied the heavy guys immediately rushed in in full armor.

As we all know, the security guards of Blackwater Company are all retired soldiers who have been on the battlefield, and this is a ruthless master who has seen blood and killed people.

"Stop! Let Ellison in!"

This is Martin ordering, his subordinates immediately put away their guns and get out of the way, but only David was allowed to go in alone, David went in to look, and saw Michael Layton, the chairman and CEO of Sooni Entertainment, and Amy Pascal, the president of Columbia Pictures, walking out, it was the two of them before, and they joined forces to control the Sooni film kingdom, but now their status is unknown, David nodded to them and strode into Martin's luxurious office.

Martin said: "For Meghan's sake, I'll give you five minutes, and Meghan is Mark's partner to have face here." ”

David said: "I want you to watch a movie, this is a super air combat blockbuster, after watching it, you will definitely agree to release it, Columbia is such a big company, you can't let the publicity and distribution department be idle." ”

"The company is in the throes of restructuring at an important moment, all the issuance business has stopped, and this is the throes of restructuring, and it will not be back in operation until the restructuring is complete and it is back to normal," Martin said. ”

David said: "There are so many people in the company, you can't let them be idle, you should let them create value, and a few blockbusters are pressed in your hands, and the funds cannot flow, which will only make the capital chain more tightly tied." ”

Martin said: "Those two came for this just now, and I decided to let them test the waters of two works, "Extreme Agent 2" and "Enemy of Love". ”

David was stunned and said, "What about "Top Secret Flight"?"

Martin said: "We have to wait until we test the waters. ”

David said, "You mean indefinitely?"

"If you want to say that, that's fine. ”

David said: "I invested 30 million in this movie, you can't do this to me." ”

Martin said: "Columbia Pictures also invested 100 million US dollars, we are the majority shareholder, we also bet a lot of money here, Mr. Ellison, but we don't have much liquidity, before the Dongying people left, they took all the money in the company's account, there was no penny left, the company couldn't even pay salaries, I injected 100 million into it, which was only enough to pay a month's operating expenses and the cost of running these two films, as for "Top Secret Flight", I have seen the sample, which is quite good, but we don't have much balance on the account." ”

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