Chapter Seventy-Four: Hype, Hot Discussion
"Brother Shanhao, everything has been arranged?"
At the end of the press conference, sitting in the nanny car, Lee Jung rubbed his brows and asked Park Sun-ho.
Regarding Lee Jung's endless words, Park Sun-ho knew what Lee Jung was asking, he turned his back to Lee Jung and nodded slightly, and said, "Don't worry, Junhyuk." I have already greeted the female reporter in advance, and this time I contacted her, and I was also working with her in the name of the company. Unless she is not prepared to continue to develop in this circle, otherwise, there are some potential rules for private transactions like these that are not on the table, and neither of the parties will talk nonsense. ”
After a slight pause, as if to make Li Zheng more reassured, Park Sun-ho continued: "Moreover, that female reporter just thought that the company was going to help you hype up your reputation, and I didn't know that you asked me to take the initiative to contact her, even if she accidentally said something, there is a company in front, which will not have any impact on your image." ”
Hearing Park Sun-ho's words, Li Zheng nodded and didn't ask any more.
Park Sun-ho looked at Lee Jung through the rearview mirror in the car, groaned slightly, and asked, "Since the release time of the piano music has been mentioned at the press conference through the female reporter, and Junhyuk you have already made the complete audio file, so why don't we post it on the Internet tomorrow, so we can continue to stir up your topic." ”
Li Zheng pondered for a long time and shook his head: "Tomorrow is not the most suitable time. ”
Park Sun-ho asked, "You mean you want to wait for the piano music to heat up a little more?"
"It's not all. ”
Li Zheng nodded and shook his head again: "I think there are two reasons for delaying the release of the piano music.
First, the topic of piano music has not yet reached its highest peak. And today's female reporter just mentioned the topic of piano music, and tomorrow we will post it on the Internet, not to mention smart people, as long as a person with a normal IQ thinks about it a little, he will know that there is a big hype factor in it.
This was too deliberate, and it was easy to reveal that I had already made the audio of the piano music in advance. It was made in advance but kept hidden and not published, so that the topic has been hyped on the Internet, and if the public thinks of this, it will have a devastating blow to my image. It would be foolish to do so.
The second is that in three days it will be the premiere of "Splendid Legacy", but this TV series does not have too well-known actors, and second, it is not a popular project of SBS TV, and the publicity is too small and the influence is too small. What kind of results can be achieved in the premiere ratings of TV dramas, no one can really predict clearly. While I also want the TV series to be successful and willing to believe that it will succeed, at the same time, I have to be prepared in case it fails. ”
"What do you mean?" Park Sun-ho was a little puzzled.
Li Zheng asked: "If the premiere ratings of the TV series are not ideal, or the audience does not recognize my role, then what do you think will happen by then?"
"This, this ......" Park Sun-ho hesitated for a long time, but still couldn't say why.
Li Zheng smiled helplessly: "Brother Shanhao, let's not talk about the ratings of the TV series first, even the audience is unclear." It's not that if an actor is handsome, the audience will definitely like him, and it's not that if an actor looks ordinary, the audience will definitely ignore him. It's hard to explain the edge of the eye, and I can only use some means, or add my charm from other places. ”
Park Sun-ho suddenly realized: "That's why you postponed the release of the piano music, just to ...... I want to think about what that sentence says...... That's right, hunger marketing. Do you want the media to focus on you in the past two days, so that the attention of some netizens and music fans will also attract to the TV series, and then through their impression of you, add to the characters in your TV series, and then increase your charm. In that case, do we want to talk to the minister, let him contact some media reporters, and continue to hype up your status as a musical genius? ”
Listening to Park Sun-ho's analysis, Lee Jung smiled silently.
There are some things that Park Sun-ho has said, but the real reason is far from being so simple, but Lee Jung doesn't plan to explain to him anymore, as long as Park Sun-ho can complete the work he gave him step by step, it will be enough for Lee Jung.
…………
The day after the press conference, a female reporter asked Li Zheng at the press conference when he would release the news of piano music, which set off a new round of heated discussions on the Internet, and the news that the TV series starring Li Zheng was about to be broadcast once again entered the eyes of many music fans who like music.
Either with a good impression of Li Zheng or with curiosity, many people began to search the full video of the day of the press conference on the Internet after seeing the relevant news.
After watching the full video of the production press conference of "Splendid Legacy", Li Zheng's humorous eloquence made more people have a good impression of him, and also looked forward to the TV series starring Li Zheng. There are also many music fans who can't help but smile when they see the female reporter asking about the release date of Li Zheng's piano music, just like the reporters present at the time.
After smiling, it was naturally "verbal criticism", and many netizens gathered on Li Zheng's fan forum or the message board of the iHQ official website to gather to condemn Li Zheng's delay in publishing.
An ingenious netizen even launched a message post of 10,000 people on the Internet, calling on every netizen who "condemned" Li Zheng to leave a message in the post, claiming to support tens of thousands of soldiers and work together on the Internet and the media to crusade against Li Zheng.
The post claimed that if Li Zheng did not release the song before the TV series was officially broadcast, all netizens in the post would refuse to watch it on the day the TV series was broadcast.
While reporting this news, the words Li Zheng and "Splendid Heritage" inevitably entered the eyes of more netizens, so that some passers-by of Li Zheng, who did not pay attention to or did not know the news, also knew the news that Li Zheng's new drama was about to be broadcast.
As more and more people began to pay attention, and as the search volume jumped up, it became natural for "Splendid Legacy" to appear on NAVER's hot search charts.
If it appears on the hot search list, it will be noticed by more netizens, and it will attract more people's attention to focus on TV series.
In this context, and in the midst of more and more people's anticipation, the day of the premiere of "Splendid Legacy" has finally arrived.