Chapter 148 Advertising Bidding

After the meal was finished, Guan Zijun rushed to pay the bill, and Don Changan stopped her with a smile, saying that he would invite this meal, which was promised before.

Guan Zijun insisted on driving Bei Chang'an back, but Bei Chang'an politely refused.

"It's not far, just a few steps away. ”

Guan Zijun smiled and nodded, "Okay, I'll go back first, and I'll call later." ”

"Well, definitely. ”

"Well, bye-bye. ”

On the way home, Bei Chang'an has been thinking about what is in his heart, and the question that Guan Zijun asked him.

In this world, everyone has their own story, and everyone is like this.

But don't Chang'an's story is a little different from others, as a person from the future, he has a self-confidence that other men don't have, which makes Guan Zijun very surprised.

Throughout the holiday, Don't Chang'an spent a lot of time looking at the house, and finally he chose two sets, one next to the city square, and one near his home, all of which are new communities, and the price is not high, two sets of 100 square meters, a total of 400,000 yuan.

The matter of the house, Don't Chang'an has always been operating in the dark by himself, and no one has told him.

After spending Valentine's Day with Tang Wan, Don't Changan told his parents that there were still many things to do in the company, and he had to go back early.

Don't say anything to their parents and parents, they know that their son will leave them sooner or later and fly under a sky of his own.

In the evening, while packing her luggage for Bei Chang'an, her mother told Bei Chang'an that she must study hard at school, and she can't always run outside, and that studying is still the first thing at the moment.

Don't Chang'an agreed, and kept nodding.

Mother also told Bei Chang'an: "Now is not the time for you to make money, don't affect your life for the sake of immediate interests." Even though you are in business now and have money on hand, don't think that you have succeeded. Which is lighter and which is heavier, you must count it in your own heart. ”

The mother continued: "You can't know how to study with one mind, if you meet a suitable girl, take the initiative, take advantage of going to college, and fall in love, it's nothing, Mom absolutely supports you." ”

Bei Changan smiled and said, "Well, I know." ”

"About the fruit store, your father and I both listen to you, you can do whatever you say, we can't do this thinking, we don't have your little brain. The money you sent me back, my mother saved it for you, and it can be regarded as a preparation for your future, don't send money home if it's not a big deal, if you have a surplus, keep it for yourself, be generous to your classmates and friends, you can't save favors, it's good for you. ”

"If you have time, call your mom a few more times. ”

Don't Chang'an stood in front of the window, looking at his mother's back, a little unpleasant.

Night.

Lying on his single bed, listening to the sound of fireworks and firecrackers floating in his ears from time to time, Bei Changan deeply realized that even if he was in a dream, he was also a naturalist at this moment.

Everything around is no different from the home in Bei Chang'an's heart, warm and familiar.

……

……

……

Morning.

Don't Chang'an had breakfast, and his mother insisted on putting him on the train.

Through the car window, Don't Changan looked at his mother standing on the platform, feeling a little reluctant.

When the train left, Bei Ma kept waving at Bei Chang'an.

This scene made Bei Changan feel the urge to cry.

After arriving in Yanjing, Bei Chang'an went back to the company and dealt with some things that should be handled.

The revision plan of "Chang'an Cloud Music", Bei Chang'an originally wanted to update it last month, but then after thinking about it, he felt that it should be synchronized with the three songs in the rock alley, so that the effect of publicity could be maximized.

Therefore, before the holiday, Bei Chang'an decided to put the update after the year, and wait for the official version of the recording of the three songs in Rock Hutong to end, and launch a new version of the client, so that it should be able to gather a wave of popularity.

Although these three songs are now available on many websites, there is no official version.

For other Chang'an, Rock Hutong is his magic weapon to win, because now their popularity is very high, and the official version of their song is only available in "Chang'an Cloud Music", which is undoubtedly a golden sign that can attract a lot of popularity.

Don't Chang'an decided to strike while the iron was hot, and take advantage of this wave of momentum to earn more traffic in Rock Hutong.

Wang Yifan's studio, the harvest is also huge.

The day after Bei Chang'an returned to Yanjing, Wang Yifan called and said that up to now, in February, the studio's income from private servers and plug-ins has reached 2 million.

At this number, Bei Chang'an was also shocked.

How can a small game studio create such a high profit for itself?

Bei Chang'an deeply feels that the financial output of a populous country in online games is incomparably huge.

Of the 2 million, Don't Chang'an only took half of it, and the other part that belonged to him, he stayed in the studio, thinking that Wang Yifan would treat the members of the studio well, after all, he didn't go home during the New Year, and the overtime pay and festival pay could not be saved.

He doesn't care how Wang Yifan gives them points and how much they share.

He just wants to be a big boss behind the scenes, and as for management issues, Don't Chang'an don't want to get involved too much.

……

February 20th.

Don't Chang'an called Zhao Ning's mother and wanted to ask about the CCTV advertising bidding in the new year.

After the phone was connected, Don't Chang'an went straight to the point, saying that he was a friend of Zhao Ning and wanted to consult about advertising bidding.

Through consultation, Bei Chang'an learned that the advertising company where Zhao Ning's mother works is only a third-level agent of the CCTV advertising department, and the priority is very low, and if you are not the advertising resources obtained by formal bidding, you have no priority.

Therefore, many companies generally prefer to go to CCTV's advertising department to negotiate and bid.

But this approach will directly lead to the fact that some small companies are not as good as other large enterprises in the initial stage, because large enterprises have money, just go and smash them.

In addition, in addition to financial problems, the advertising department also needs to have time to process and accept your proposal, which is very difficult for other companies. After all, the enterprise is a customer, and the advertising service company, which is often referred to as the first-level agent, is an old acquaintance that CCTV has always had to keep in touch, so in terms of treatment, not to mention that Chang'an also has a number in his heart.

Generally, large enterprises want to participate in CCTV's advertising resources and use the least amount of money and energy to complete the promotion of the brand, and it is actually a good choice to find CCTV's first-level and second-level advertising companies.

These companies know the operation of CCTV and know how to cooperate with enterprises to promote their brands.

At the same time, there is a good discount for advertising in a first-tier agency.

But here, she is obviously not very suitable for Chang'an, the advertisements planned by the third-level agency department are generally too small to be small, even if they pass the pre-examination and go to the TV station, the effect of product promotion will not be too good.

On the phone, Zhao Ning's mother asked farewell to Chang'an, what is the company's main business.

Don't Chang'an replied that it was Internet technology.

She said that CCTV has always been not very optimistic about the advertising of Internet products, and the approval rate is extremely low.

Her advice to Bei Chang'an is that she can only try it, but whether she can succeed or not is a matter of two words.

Because from her experience, Internet companies have their own publicity platform on the Internet, so few companies will go to TV stations to bid for advertising.

Isn't that redundant?