With the development of the market, there are more and more movies, and how to let people know and go into the theater to watch it has become the most critical step for a commercial film.

Therefore, publicity and marketing are becoming more and more important.

It can be said that the success of a film is inseparable from marketing and publicity.

And the means of Japanese film promotion are nothing more than those kinds.

Trailers, movie posters, movie commercials, program announcements...

Although Sony Music is not very good at promoting the movie.

After all, I play music professionally...

However, not doing it does not mean that it will not.

Propaganda is still the same set of things, trying to attract the public's attention, so as to make the public curious and interested in the thing.

Now it's just a matter of changing the target of publicity from the singer's singles and albums to movies.

Moreover, the movie "Those Years" was made by SME's first brother Kiyoshi Sakamoto, pulling a group of young people from SMA.

SMEs also have investments in it.

It can be said that this is a movie that belongs completely to SME!

And how can you not vigorously promote your own family's works?!

Online and offline, various publicity activities emerge one after another.

Large-scale movie posters are plastered all over the subway stations and billboards in Tokyo!

SME (Sony Music will be referred to as SME in the future) even paid a lot of money to buy the most prosperous Shibuya Road Genzaka, with all the large LED screens, constantly looping the movie trailer of "Those Years"!

Not only SME and SMA fully supported him, but even Genesys Studio, Amuse, and TV Asahi, who have a good relationship with Kiyoshi Sakamoto, helped him promote the movie to a certain extent!

Not to mention Sakamoto Kiyoshi's huge and luxurious network of contacts, from time to time in public, the name of "Those Years" is mentioned...

All of this has made "Those Years", a movie that has not yet been released, a movie that people all over the country pay close attention to!

It is worth mentioning that the scandal of "Sakamoto Kiyoshi and Nengnian Reina" broke out in "Friday" before, but it only occupied the front pages for a month, and it was self-defeating.

Kiyoshi Sakamoto's film debut is about to be released, and the news of a new song with THE SUN directly made the "little" scandal between Kiyoshi Sakamoto and Reina Nengnian sink into the sea and become worthless in an instant.

However, for "Friday", it is also very satisfying.

After all, within a month, the sales of their magazine, through this out-of-context scandal, really achieved corner overtaking, and the sales of each issue exceeded that of the sworn enemy "Weekly Wenchun"!

For this reason, Sho Inoue, editor-in-chief of "Friday", also opened a bottle of champagne.

As for the sad duo who took these photos, they also got a promotion and a salary increase, and they reached the peak of their lives...

It can be seen that Kiyoshi Sakamoto alone is enough to attract the attention of the whole of Japan, not to mention THE SUN, the pride of the Japanese music scene?

As the only global band in Japan and Asia that can be universally known around the world, THE SUN is not only a jewel of the Japanese music scene, but also synonymous with Asian music.

In particular, with the release of the first full-length album in English at the end of last year, "The First Light", which has sold a total of 2.5 million copies as of July, THE SUN's fame and popularity have almost reached the peak in Japan!

Due to the release time at the end of December, this album was not counted in the global album sales chart in 2009, but in 2010.

And this number is enough to put "The First Light" in the top 10 list, and at the same time, it is firmly in third place behind Lady Antebellum's "Need You No" and Black Eyed Peas's "THE .D."

It's temporary, but if nothing else, THE SUN's name is definitely on the top 10 best-selling albums of 2010!

Not only that, but there are still a few months left before the end of 2010, and the ranking of "The First Light" may still be able to soar.

After all, the album sales of "Need You No" and "THE .D." on it are 3.6 million copies on one and 3 million copies on the other.

The sales of hundreds of thousands of copies are not too big a gap.

Such achievements also make the name of THE SUN's world-renowned band more stable.

Such a band, now it's going to release a new song again, who still has air to care about your scandals...

In this way, the public, who were diverted from attention, suddenly lost interest in the scandal between Kiyoshi Sakamoto and Reina Nengnian.

On the other hand, THE SUN's new song "あの頃~ジンジンバオヂュオニー" received huge attention as soon as it was released.

On the first day, the sales reached a terrifying 600,000 copies!

It exceeded 1.5 million in the first week!

Such sales figures shook the entire music scene, and the singers recalled that when they were ruled by THE SUN, there was only one thought left in their hearts:

"THE SUN, it's still the same THE SUN!"

Not only that, the MV of "あの頃~ジンジンバオヂュオニー" was launched on YouTube in less than 24 hours, and in a short period of time, it set a new record of clicks and playbacks, becoming the MV with the highest number of views and views among Japanese song MVs!

Releasing a new single and giving back to fans is not Kiyoshi Sakamoto's purpose, what he wants is to take advantage of this shareholder trend and take the opportunity to promote "Those Years".

Therefore, the MV content of the song is directly a trailer edited from the clip of "Those Years".

This also promoted the film "Those Years" to a large extent.

When listening to songs, many people will have a habit of watching the MV of the song by the way.

That's why Kiyoshi Sakamoto treats the movie trailer as a MV.

Fans who have watched the MV will be curious about what kind of story the MV tells in the content, and then walk into the cinema with such an idea.

The use of songs to promote movies and TV dramas is very common in Japan.

Many movies and TV series find big-name singers to sing the theme song as a promotional song to attract fans into the theater and turn on the TV, so as to promote the box office and increase ratings.

For example, Masaharu Fukuyama was asked to sing Doraemon's theme song, and SMAP was found to sing the theme song of the TV series. . .

This trick is not new.

However, for Kiyoshi Sakamoto, it is the most effective means of film promotion!

After all, THE SUN's fame is enough for this movie, which has not yet been released, to attract many potential audiences.

The shocking effect caused by THE SUN plus the movie must not only be 1+1=2, it may be 1+1>2, or even 1+1>10!

In addition, Kiyoshi Sakamoto spared no effort and in two weeks, he traveled to many major cities such as Tokyo, Osaka, Yokohama, Nagoya, Sapporo, Fukuoka, etc., to promote the movie...

Finally, on July 31st, Roppongi TOHO Theater in Minato-ku, Tokyo, "Those Years" ushered in its premiere!