In particular, the problem of real estate bubble currently exists in many cities across the country, before under the leadership of Fan Zhigang, Huosir City formulated the strategy of "first settling business morale, and then gathering popularity", but in Duan Yu's view, this strategy itself has a big problem, without popularity, how can business atmosphere be settled, relying on government subsidies and policy support can only treat the symptoms but not the root cause, it can be said to put the cart before the horse.

However, it is difficult to gather popularity for the city in a short period of time, the original plan of the new city of Khambala was designed for one million people, but now there are only 78,000 people living in the new city of Khambala, plus the floating population is only 100,000, it seems impossible to make the city gather hundreds of thousands of people in a short period of time.

Duan Yu is not an immortal, and he has no way to solve this problem, so Duan Yu consulted a large number of real estate marketing cases at home and abroad, and finally he found inspiration from the marketing cases of Country Garden, a well-known real estate developer in China.

Country Garden's owner, who originally ran a construction company, was on the verge of collapse at a time when the price of building materials such as steel, cement and timber had doubled. At this time, his construction company advanced funds to build nearly 4,000 villas for the original developer, but due to the lack of follow-up funds, the construction of the site was relatively biased, becoming the largest unfinished building in the south at that time. When he asked the developer for the cost of the project, the developer asked him to sell the villas that had already been built to offset the construction costs with the proceeds of the construction. In a hurry, he "innocently" changed from a house builder to a house seller.

Anxious to go to the doctor, anxious Country Garden boss can only look around for "masters" and "planning masters" to guide, but the "masters" and "planning masters" he found are mostly rhetorical people, simply unable to solve the problems he faced, at this time the appearance of a person changed his fate, this person was still a reporter in Xinhua News Agency at that time, and later became the most famous real estate planner in China - Wang Zhigang!

At that time, the owner of Country Garden approached Wang Zhigang, just to use his status as a reporter to advocate for the Country Garden project, but after some conversation, he was impressed by Wang Zhigang's idea and hired him as the chief planner on the spot. Wang Zhigang did not disappoint him. At the time when the country carried out real estate macro-control, Wang Zhigang took the establishment of a famous school as the starting point and played a beautiful "education card", which not only sold out all the villas in Country Garden, created the "myth" of the real estate sales industry at that time, but also created a unique "Country Garden model", making Country Garden one of the top real estate developers in China and the largest real estate developer in China today, successfully listed on the Hong Kong Stock Exchange, with a market value of more than 100 billion, which can be called the wealth emperor of Chinese real estate enterprises.

Duan Yu's idea is to establish the best primary school, the best middle school, and the best university here, so that Kangbala New Town will become an "education city"!

Everyone knows that the school is often the most popular place, a middle school has at least tens of thousands of teachers and students, a university has as many as 100,000 teachers and students, this is undoubtedly the best way to gather popularity for Huosir City in the shortest possible time, and through the education industry and then promote the development of the tertiary industry, the prosperity of Huosir City is just around the corner!

Of course, the implementation of such a grand idea must be difficult, Duan Yu thought of the "strange man" who helped Country Garden create a "myth" -- Wang Zhigang! In addition to Country Garden, Wang Zhigang later planned many successful cases, including the Nanyun World Expo, and was the first to put forward the concept of "pan-real estate strategy", which made him the object of pursuit by many city governments and real estate developers, and some people even said that whoever owns Wang Zhigang will have the golden key to open the treasure of wealth.

It is rare that Wang Zhigang, who has a lot of "mythical halo", is surprisingly low-key, except for the "myth of Country Garden" that was hyped up in the first few years, he has rarely appeared in the news media over the years, and rarely saw his name in the news media, so that people have forgotten this strange person who created a precedent for real estate planning and can be called the "first person" in the Chinese consulting and planning industry.

This made Duan Yu more and more interested in this strange man, he immediately called Lin Wen, secretary general of the municipal party committee, and asked him to go to Shenzhen immediately, and asked Wang Zhigang to come out of the mountain to take the pulse of Huosir City and give advice, Lin Wen hesitated and said: "Secretary Duan, I should say something that shouldn't be said, these so-called "planning masters" Most of them are hyped up, usually under the fame is actually difficult to deputy, it is unreliable to pin hope on them, and we are government agencies, not enterprises, most of those planning masters are planning for enterprises, the routines are different, before we have not invited these so-called "planning masters" in the city to engage in planning, the central square in front of us is planned by them, as you can see, not to mention that a lot of money has been spent in vain, the situation is getting worse and worse, we really can't afford to toss anymore."

In fact, Lin Wen still has a sentence that has not been spoken, the current problem in Huosir City was there before Duan Yu took office, so even if he is held responsible, he can't be held accountable for Duan Yu, but if Duan Yu asks this Wang Zhigang to plan, but in the end it does not achieve the desired effect, then Duan Yu's responsibility will be great, and it will also become the excuse for Fan Zhigang and others to attack him, which is equivalent to Duan Yu betting his career fate on a stranger he has never met, which is really a little rash in Lin Wen's opinion.

Duan Yu smiled and waved his hand: "I believe in my vision of people, this Wang Zhigang and those "planning masters" who are actually difficult to deserve under their fame It's different, it's easy for him to hype himself up, but he chose to keep a low profile, which just shows that he has real skills, I still have a lot of things at hand that haven't been straightened out, so I will trouble Secretary General Lin to take a trip, we must invite this strange person, we want to get out of the predicament in Huesr City by ordinary thinking is not good, we must seek new ideas, this Wang Zhigang is also very experienced in urban operations, it is him!".

Lin Wen saw that Duan Yu was very persistent, so he didn't say anything more, and the next day he flew up and went to Shenzhen to find Wang Zhigang, thinking that he was a member of the Standing Committee of the Municipal Party Committee in person, and this trip was just a trivial matter, but he didn't expect that he didn't even see Wang Zhigang's face in the end when he went to Shenzhen.