Making mashed potato cakes is not entirely a whim, because Chen Kai has found that young people, especially girls, love snacks much more than staple foods.

If you want to go further in your business, in addition to stir-frying every day, if you can have a decent signature snack to sell in the store, you can also make a name for yourself.

Chen Kai carefully recalled the snacks he had eaten when he was a child, such as artificial meat skewers, fried screws, jujubes, cut cakes and fruits, noodles and so on, each of which is a very deep memory.

Looking back, it is still mouth-watering, and the most memorable thing is the mashed potato cake that my mother used to make for herself when she was a child.

After the mashed potato cake is made, it is stored for a long time, and if it is made in the morning, it can be sold for the whole day, so it can be sold in large quantities.

Chen Kai carefully calculated that the profit margin of making this snack was actually higher than that of stir-frying, so as soon as he got the Zhongyuan point, he couldn't wait to purchase fairy potatoes first.

"Mashed potato cakes! I haven't eaten them for a long time!" Zhou Yuting's face was full of anticipation, and her fingers were in her mouth, as if she was savoring something.

Li Feifei slapped Zhou Yuting's hand with a smile next to her:

"You girl, just a snack, as for your eyes? You're twenty years old, you have to learn to be reserved, you can't always act like a foodie. ”

Chen Kai saw that the potatoes in the pot were almost peeled, stood up and clapped his hands: "Okay, I'm going to get ready to start, Fei Fei, come and help me." ”

Li Feifei and Chen Kai together, the two of them entered the kitchen of the store, Chen Kai and Li Feifei carried a five-layer stainless steel steamer to the stove together, lifted the lid, and poured water into the bottom pot.

After lighting the fire, Chen Kai said to Li Feifei: "You go first, the potatoes will be steamed for a while." ”

Li Feifei answered, turned around and went outside to work.

Chen Kai cleaned a whole pot of peeled fairy potatoes one by one in the sink, and then put them into the large steamer layer by layer.

After a while, the steamer was full, and after Chen Kai put the steamer on the lid, he let out a sigh of relief.

Walking out of the store, Chen Kai prepared to take out the garbage in the kitchen.

Now the weather is very comfortable, the outdoor temperature of 278 degrees, the cool breeze, Chen Kai feels that under the open vision, a cool breath of summer and autumn is coming.

Just as Chen Kai turned to the vicinity of the open-air stove and was about to turn around to the trash can, he suddenly saw that the door of Mai Xilai was pushed open.

Manager Wu Tao of Mai Xilai opened the way in front, and Wu Tao's immediate boss, General Manager of the Marketing Department, Yuan Fei, followed behind.

The two of them were one after the other, holding briefcases, as if they were going to go out to do something.

Seeing Chen Kai, a strange smile appeared on Yuan Fei's face, and Wu Tao also looked at Chen Kai with a strange look in the back.

That kind of look made Chen Kai very uncomfortable, as if they had mastered Chen Kai's Achilles' heel.

Although he was unhappy, Chen Kai didn't want to have too much communication with these two people, and it has always been Chen Kai's principle to block the water and cover the earth.

After Wu Tao walked out of the door, he waved to the store, and several young clerks walked out with a long and thick roll of spray painting.

"Then I'll go first, I'll leave it to you here. Yuan Fei turned his head and explained to Wu Tao twice, glanced at Chen Kai contemptuously, walked to the parking lot and drove away.

Wu Tao instructed his subordinates to hang large spray-painted advertisements on the advertising hangers prepared at the gate of Messilai.

After the inkjet cloth was slowly rolled out, Chen Kai glanced at it and stared.

Messilai did not withdraw from any new discount packages in the advertisement, but promoted two freshly baked products in the form of pictures and text in the advertisement:

"Mai-style pan-fried steak, 68 yuan per serving, refined with Argentinian top beef, perfect meat quality, enjoy a distinguished experience;

Pure French mashed potatoes, 38 yuan/cup, carefully prepared with potatoes imported from France by air, bringing you pure French food enjoyment. ”

Instead of promoting existing products, two new dishes have been launched, what does that mean exactly?

Chen Kai recalled the weird smile he had just loved Yuan Fei before leaving, and felt more and more that this advertisement must have a purpose, and it was 100% to redeem the decline of competition with him recently.

After Wu Tao directed the advertisement to be laid out, he glanced back at Chen Kai, shook his index finger at Chen Kai, and turned around to go back to the store.

This contemptuous attitude did not make Chen Kai too angry, but Chen Kai wanted to think more about the intention behind this advertisement.

"Huh, there's a new dish next door?" Li Feifei walked out of the door of the store, and Zhou Yuting followed behind.

Before the guests came, the two little girls often came out to let off the wind after cleaning up.

Li Feifei looked at the newly printed large advertisement next door, and said with some surprise: "They don't do promotions? These two new dishes don't seem to say that they can be purchased with coupons." ”

Zhou Yuting combed her ponytail hanging on her chest with her hands, looked at the advertisement in front of her, looked pensive, and after a while, suddenly exclaimed: "Oh!

Chen Kai was stunned: "What do you understand?"

Zhou Yuting's pretty face was serious, she touched her chin with one hand, and with an expression of "I see" on her face, she said slowly: "Mai Xilai's competitive strategy has changed. ”

"I don't know if it's changed or not, but Tingting, can you not learn the style of the boss touching his beard and talking. ”

Li Feifei watched Zhou Yuting hugging her arms with one hand and touching her chin with the other, and couldn't help complaining.

Chen Kai looked at Zhou Yuting's appearance, and also felt interesting: "Then tell me, what do they want to do with this move?"

Zhou Yuting stuck out her tongue at Li Feifei, and the light in her eyes flashed: "Don't you think that the two new dishes launched by Mai Xilai are a bit expensive?"

Chen Kai's expression was stunned, and he turned his head to see that a steak was 68 pieces and a piece of mashed potatoes was 38 pieces, which was indeed a bit expensive.

Zhou Yuting said affirmatively: "The coupons next door have pushed the price war to the limit, but they found that if it was just a crazy discount, they still couldn't compete with us."

First, Kaige's craftsmanship is indeed very good, and they have no product advantages.

Second, in Ninggang, there are definitely more people who eat Chinese fast food than those who eat Western fast food, and they do not have the advantage of a natural customer base.

Therefore, they are now obviously trying to open up the price gap with our store, that is, they want to be ahead of us in the grade of the whole store. ”

After Zhou Yuting said this, Chen Kai had a feeling of sudden enlightenment.

This must be the reason why Yuan Fei and Wu Tao are so confident.

When it opened before, Mai Xilai adopted an almost crazy price strategy, using countless coupons to attract customers.

In this way, Messi expects to stabilize a large number of customers through the atmosphere of opening and the accumulation of initial customers, so as to easily beat the competition.

But under Chen Kai's open-air stir-fry show, almost all of the guests that Mai Xilai worked so hard to recruit were snatched up by Chen Kai's solo performance and the outstanding delicacy of Chen Ji Kung Pao Chicken.

Even if he didn't completely lose the publicity effect of the crowd of people who opened the business, at least he couldn't overwhelm Chen Kai in momentum.

Therefore, after Yuan Fei came to the store, he adopted a competitive strategy that was most suitable for Mai Xilai - to improve the grade and the level of customer consumer groups.

Nowadays, people are not just about eating enough.

Many young people are more interested in the quality of life, and they attach great importance to the grade, standard and service level of the restaurant.

And high-quality and relatively expensive dishes actually have higher profit margins.

Mai Xilai is equivalent to Heli fast food, which has a very strong advantage - wealth.

On the side of Heli fast food, because it is a cheap fast food, in addition to the limited dishes, the other dishes are more than ten or twenty yuan a piece.

And Maisie came here, the store was large, the staff was large, and it seemed to be strong.

If it is paired with some dishes that seem to be very high-grade and tasteful, it can indeed attract many customers who are a little more particular.

Chen Kai looked at the forty-square-meter small façade of Heli Fast Food, and then looked at the slightly simple open-air stove in front of him, and couldn't help but sigh in his heart.

This Yuan Fei still looks quite smart.