"What do you have in your hand?"

Got into the car from the outside, just sat in the driver's seat, and as soon as he turned around, Park Sun-ho saw Lee Jung holding a rectangular box two fingers wide and a palm-length in his hand, stunned.

He asked curiously, "What's in it?"

Li Zheng came back to his senses and said with a faint smile: "It's nothing. A colleague gave me a ballpoint pen at my birthday party. ”

Hearing Li Zheng's words, Park Sun-ho looked at Li Zheng, suddenly winked at him, and said jokingly, "I guess that person must be a woman." ”

Li Zheng smiled faintly and was noncommittal.

Park Sun-ho continued to ask, "Joon-hyuk, do you know what it means for a woman to give a man a ballpoint pen as a birthday gift?"

Li Zheng looked at Park Sun-ho and didn't speak, he really didn't know the answer to this question.

Park Sun-ho raised his right hand and pressed it on his chest, and said to Lee Zheng with an ambiguous expression: "What is the most important thing about a ballpoint pen? Give you a ballpoint pen, for girls, the meaning of the meaning is that I give you half of my heart. Giving you a ballpoint pen as a birthday gift is a subtle confession to you. ”

Li Zheng couldn't help but be stunned when he heard this, and after a while, he suddenly shook his head and laughed silently.

"What are you laughing at?" Park Sun-ho asked suspiciously.

Li Zheng shook his head again and smiled silently: "It's nothing." After finishing speaking, he immediately changed the topic again, "By the way, how is the negotiation of Uncle De's advertising endorsement?"

Seeing that Li Zheng didn't want to talk more, Park Sunho didn't ask more, he said: "At present, we have reached a cooperation intention with two companies, one is casual clothing, the other is beer and drinks, and the others are still being negotiated." Samsung has also been in contact with each other, but there are disagreements between the two sides on the endorsement fee, so it is now temporarily shelved.

The minister means to wait for a while, after all, your popularity is on the rise right now, and the TV series is also on the air.

Even if you sign the contract now, you don't have time to shoot advertisements, and the company also thinks that the endorsement price proposed by the other party does not match your popularity and worth, so the company also wants to delay it for a while. ”

After a slight pause, Park Sun-ho continued, "At this point, I personally support the company's decision. After all, for artists, in addition to the main business of performing arts, advertising endorsement is the main source of income. Once a company's products are endorsed, other products of the same type in the same industry will lose their endorsement qualifications, and the endorsement products and endorsement fees also have an impact on the status and image of the artist, which should indeed be carefully considered in this regard. ”

After listening to Park Sun-ho, Lee Jung fell into thought.

In South Korea, the more commercials are shot, the higher the value of celebrities.

Advertising is not only a major source of income for celebrities, but also the greatest affirmation of celebrity popularity, and the quantity and quality of advertisements will become the criteria for evaluating a celebrity's popularity.

However, celebrities take over commercials, but they can't choose at will based on the advertising cost, and they must be carefully screened.

In RB, it is rare for a star to have more commercials than film and television productions, no matter how popular he is. In the United States, in addition to famous brands, it is very rare for celebrities to take on commercials. Americans generally believe that if a celebrity appears in a commercial, it will greatly reduce the noble image that has been accumulated before.

Compared with RB and the United States, many Korean companies are willing to promote their brands and corporate spirit through image advertising, so 70% of Korean advertisements are endorsed by celebrities, and "how many advertisements are taken" seems to be the standard for measuring the popularity of celebrities.

The more advertisements are filmed, the higher the value of the star, and there are even artists who have taken 10 times the number of advertisements in film and television works.

But for Li Zheng, while the number of ads can increase popularity, the quality of the ads is just as important.

However, although he values the quality of the advertisement, Li Zheng will not ignore the quantity of the advertisement. Moreover, relative to the improvement of status and popularity, although Li Zheng does not particularly attach importance to income, if income and status are equally linked and mutually promoted, Li Zheng will not be stupid enough to give up his share of the benefits.

After all, for celebrities, advertising endorsements are the main source of income, and they don't need to spend much effort, but the income is extremely considerable.

A market research institute once made a report on the analysis of celebrity income, dividing celebrities into first-line, second-tier, and third-tier according to their popularity and status, and conducted a comprehensive analysis of celebrity income.

In this analysis report, the income source of A-list stars mainly depends on advertising endorsements and acting business.

Among them, the ratio of investment and return on advertising endorsement is the highest, with 15% of energy investment and 60% of income return.

Advertising endorsements are the main source of income for celebrities, but they don't require much effort.

However, it is very important to choose ads carefully, if you only focus on the benefits and choose ads at will, it may lead to a "rotten root" affecting the growth of a tree.

Once a first-line star in South Korea was exposed by the media because of the quality problem of a drink he endorsed, as long as he made the headlines of major media and entertainment, he must be related to "false advertising" and "advertising door".

Compared with advertising endorsements, in terms of acting, 70% of the energy investment in film and television remuneration is invested, and the return on income ratio is 30%.

Although remuneration does not account for a large part of the overall income, for first-line stars, ensuring a few decent works every year is the first element to ensure popularity. If this foundation is not laid, there will be no guarantee for extraneous products such as commercial endorsements.

For them, the popularity of the work determines how big the cake of total income can be.

In addition to advertising endorsements and film and television salaries, other things such as brand activities, solo singing or commercial performance fees only account for a small proportion of the income of A-list stars.

Compared with first-tier stars, second-tier stars' work is mainly based on filming, which is their main business.

Remuneration accounts for more than 50% of their income, while advertising endorsements account for only 40% and other commercial activities account for 10%. Because the number of advertisements they receive is limited, far less than that of first-line stars, they must ensure the quality of their main business, create good roles, and become a first-line line by virtue of their main business.

For third-tier stars, their income composition is equal, with one-third of the salary, endorsement fee, and activity fee.

For them, they will accept dramas when there are plays, advertisements and commercial activities.

Therefore, after understanding these, advertising endorsements, personal image, and the main business of performing arts, Li Zheng must consider these aspects comprehensively, and cannot act casually.

Thinking clearly, Li Zheng nodded to Park Shanhao and said, "Brother Shanhao, you are right, we should really choose carefully in this regard." ”