Chapter 32

After the episode caused by Huo Gang passed somehow, Qian Wanli rubbed his hands with a smile and said to Chen Li:

"Chen Li, I came here to talk to you about the next step. ”

After the actual progress of sales here, Qian Wanli no longer interfered with the work of the sales center, at this time, listening to Qian Wanli say this, Feng Xin and Li Junfeng They all know that there should be more important things to talk about, so they should go out with interest.

Chen Li said: "Oh, it just so happens that there are more people today, so it's better to have a meeting to study it together!" and asked Li Junfeng to go out and call Miao Jing and Liu Tongjiang to his office for a meeting.

The office is very narrow, Liu Tongjiang thinks that he is from the impression advertisement, and he only belongs to outsiders here, and he really has no position to intervene when he wants to talk about more important things, and he is now just listening to Chen Li's arrangement, so he pulled a chair and sat by the door.

Miao Jing stood leaning against the door, just listening to a lot of knowledge.

Chen Li originally wanted Qian Wanli to sit in his place, but Qian Wanli only sat down on the sofa opposite Chen Li, and Li Junfeng sat on the sofa with Zhang Hongqing.

Feng Xin stood beside Chen Li, but it really had the taste of Chen Li's secretary.

"Chen Li, this time has been hard, to be honest, you really shocked me, originally I thought that you would be qualified if you sold more than ten or twenty sets a month, but I didn't expect to be able to exceed our VAM agreement in advance. When it is full, Chen Li, you have been in charge of the sales work here for just one month, and you have sold forty suites. And according to the progress on your side, it is possible to sell fifty sets next month" Qian Wanli said this with a deep joy.

Chen Li knew that Qian Wanli should have other intentions when he said this, but now he was just foreshadowing, just waiting for him to continue.

Zhang Hongqing took Qian Wanli's words at this time and said: "Manager Chen, judging from the current good sales situation, can the plan you first put forward be modified, and there is no need to invest so much money?"

"Oh, Zhang always thinks so?" Chen Li didn't ask Qian Wanli directly, but asked Zhang Hongqing with a smile.

"I'm not particularly familiar with the business, and Manager Liu and Manager Li should have seen this plan, what do you think?" asked Zhang Hongqing.

Only then did Liu Tongjiang know that Zhang Hongqing and Qian Wanli came over together to reduce the advertising investment in the later stage.

At present, under the auspices of Chen Li, Ginkgo Garden has not invested much in advertising promotion in the past month, and it has already exceeded the target, and as long as the follow-up policy continues, it can indeed save six or seven hundred thousand advertising budgets.

Liu Tongjiang also feels that advertising investment can be appropriately reduced, but it will inevitably lead to a decrease in impression advertising revenue, and he really has no position to say anything in this.

Liu Tongjiang didn't speak, but Zhang Hongqing would force Li Junfeng to make a statement.

Chen Li would not hand over the problem to Li Junfeng, and knew that what Zhang Hongqing said was what Qian Wanli meant, shook his head, and said: "We can't be carried away by the success in front of us, not only can the plan not be modified, but also further strengthened." In fact, I've reworked on a more detailed plan for this......"

Chen Li opened the drawer of his desk, took out a thick stack of papers, handed it to Qian Wanli, and said,

"Next, we have to do a core thing, in addition to other advertising investment will not be reduced, but also take an additional 300,000 bonuses to carry out a ginkgo garden prize collection activity in the city. The name Ginkgo Garden is still too simple, and it does not conform to Mr. Qian's positioning of building this community into a high-end community on the east bank of Yanming Lake in the future......"

"300,000 to change your name, Chen Li, you are really ......" Zhang Hongqing was surprised, and he really felt that he didn't know what to say about Chen Li.

Qian Wanli didn't say anything, and there was no expression on his face.

This time, he had already thought about it, and he wanted to discuss with Chen Li about reducing the advertising budget, but instead of reducing the budget, Chen Li had to take an additional 300,000 yuan to change his name in addition to the previous plan?

Feng Xin, Miao Jing, and Li Junfeng were full of surprise, and the expression on Liu Tongjiang's face was even more entangled......

Chen Li said: "Ginkgo Garden has sold 40 suites in the past month, which can be said to be a miracle compared to the previous results, but if we don't immediately combine comprehensive advertising with our own rectification, sales performance will immediately encounter a bottleneck, and sales will drop sharply." ”

"Manager Chen, what you said is a bit alarmist, I haven't seen you invest anything in the past half a month, and you have sold all the houses?" Zhang Hongqing said but glanced at Qian Wanli, and said: "I can understand your thoughts, but you also have to consider the situation on the side of Jinyuan International, if it is implemented according to your plan, the pressure on our side of Jinyuan International is not small." ”

Zhang Hongqing said that he had already seen a bit of acupuncture, and he somewhat blamed Chen Li for the impression of advertising Jinyuan International.

Although Qian Wanli did not speak at this time, the meaning was still expressed by Zhang Hongqing on his behalf.

Qian Wanli knew his difficulties, Chen Li sold 40 houses this month, but the more than 4 million houses still couldn't solve the predicament of Jinyuan International.

"During this time, I focused my sales on a few office buildings near the International Trade Plaza in the high-tech zone, which is the closest to the university town. After studying the existing sales materials, you can understand that the most intense purchase of Ginkgo Biloba Garden is mainly concentrated on this piece in the early stage. The reason why they consider Ginkgo Garden is based on the three advantages of Ginkgo Garden itself, first, the house price is cheap, almost half of the house price in the main city; second, the transportation is convenient, located between the high-tech zone and the main city, located in the middle of their life and work, here is naturally the best choice for them to buy a house, and the third is the development potential here, which is why I dare to add that additional clause to the sales contract. ”

Seeing that Qian Wanli didn't speak, Chen Li continued,

"But Mr. Qian, the advantages of Ginkgo Garden are still limited, and the potential of existing customers will soon be exhausted, so we must invest a lot of advertising to expand our influence and tap new customers. The biggest advantage of Ginkgo Garden lies in its development potential and geographical advantage. It is adjacent to the main city and Yanming Lake in the west, the high-tech zone in the north, the Zhengdong New District in the east, and the Yanming Lake University Town in the planning and construction. If we want to tap potential customers in the entire commercial city, we must put out large-scale advertising! 300,000 yuan is just one of the core points of the whole advertising plan...... "Chen Li said.

At this time, Li Junfeng and Liu Tongjiang were silent, listening to Chen Li's analysis, only to find that they were too blindly optimistic, and only then did they know that Chen Li seemed to be idle, but he had done more solid research and analysis than others.

Zhang Hongqing also took a breath, and looked at Qian Wanli's eyes, obviously persuaded by Chen Li.

Qian Wanli did not immediately express his position, and sat there looking through the plan in his hand; Zhang Hongqing sat behind Qian Wanli, and could also see the content of the plan, in the plan, Chen Li listed more detailed and professional data and chart analysis, not to lose his economic background, but he soon saw more eye-catching things.

In addition to the additional budget of 300,000 yuan for advertising costs, Chen Li also proposed to ask Jinyuan to come up with an additional amount of funds to renovate the shops that cannot be sold at the south gate of the first phase, and then rent them out for free!

Zhang Hongqing gasped, subconsciously looked at Qian Wanli, and thought that if Qian Wanli was crazy, he would agree to this condition.

The south gate is long and slippery, and so many shops are decorated by Jinyuan, how much money do you have to post to enter?

Qian Wanli was very calm, grabbed the plan in his hand, and said with a smile to Chen Li:

"Well, you're right, we just need to increase advertising efforts on this point, and the money for publicity must be spent, but ......"

The plan was formulated by Chen Li, of course he knew that Qian Wanli and Zhang Hongqing saw something dazzling in the plan at this time, and picked up a folder from the table and put it in front of Qian Wanli, handed it to Qian Wanli, and said:

"Mr. Qian, these are the advantages of Ginkgo Garden, but the shortcomings of Ginkgo Garden are also unavoidable, it is these shortcomings that limit the potential customer base of Ginkgo Garden, you look at this customer return visit information we collect. ”

Qian Wanli took a thick stack of materials, knowing that Chen Li could sit here and talk to him about this, and the work and professionalism he did were far beyond his imagination.

After reading the pages one by one, Qian Wanli was already sweating, although he knew that Ginkgo Biloba Garden had some congenital deficiencies, but this return visit information for customers who have bought a house and have lived in it makes people feel like they want to check out collectively!

The most concentrated customers, but also the most resentful demand, is the community living facilities are seriously backward, which is the Ginkgo Garden is surrounded by private houses, factories, and inevitable birth defects.

"Mr. Qian, doesn't it look like a complaint against a bad developer?" Chen Li laughed and made a joke, but it made Qian Wanli feel even more dull.

Qian Wanli didn't know where to start at this time, so he only handed the folder to Zhang Hongqing.

Zhang Hongqing probably flipped through a few pages and understood why Qian Wanli had such an expression, but it was impossible to take so much money to decorate the shop and rent it to the merchant for free.

"The needs of customers are always endless, they always want to get higher enjoyment with the least amount of money, why don't they want to think that Ginkgo Garden is so much cheaper than the real estate in the main city!" Zhang Hongqing said.

Chen Li said directly: "That's what Mr. Zhang said, but why haven't the shops at the south gate of the community been sold until now?"

Li Junfeng opened his mouth but swallowed back, the row of shops over there was the first to be built in Ginkgo Garden, but none of them have been sold until now, it's not that no one has come to consult, but as soon as he heard the price of 3600, he was immediately blocked back.

"The reason is that it is too expensive! And now there are still few households in Ginkgo Garden, and the surrounding area is full of private houses, and it is still separated from Zhongyuan University by a few hundred meters, so it cannot form a fixed consumer group, which leads to the fact that the shops cannot be sold smoothly. The traditional practice is to wait for the shops to be sold, and the owners of the shops will rent out the shops, and gradually form perfect community living facilities, but this link is directly broken. However, there are no living facilities, and the inconvenience of life has become an obstacle for customers to choose Ginkgo Garden houses. It's an endless loop. My opinion now is to take the initiative to untie this dead loop, don't sell it if you can't sell it, Jinyuan directly take the money out of those shops for decoration and rent, actively look for businesses to settle in, give the conditions of the merchants more preferential, we help with the decoration, but also free rent for three years, to solve the problem of community living facilities. The first goal is to promote the sale of houses, but the houses in the community are sold, and the popularity of the community is booming, these renovated shops, after two or three years, Jinyuan is still worried that it will not be able to sell, and is it still worried that it will not be able to recover the decoration costs put on it?" Chen Li said with a smile.

Zhang Hongqing didn't think that Chen Li could say so much, and said all the things he didn't dare to think about, and when it came to the hearts of a group of people, his attitude softened, but he still wanted to say a few words.

Qian Wanli waved his hand, stopped Zhang Hongqing from speaking, and said to Chen Li: "Chen Li, what you said makes sense, and the ability to persuade others is also very strong, but now you have to come up with so much money at once, and the pressure on the company is very great......" His face showed embarrassment.

Li Junfeng said: "Mr. Qian, the early construction is naturally paid by the decoration company, as long as the momentum here is created, I think the return from the successive sales should be enough to pay." ”

Qian Wanli frowned and said with a wry smile: "Now I'm afraid that no company is willing to advance funds to receive the list of Ginkgo Garden." ”

Everyone couldn't help but feel nervous when they heard the words, and Li Junfeng also knew that something was wrong with the company, but he didn't expect it to be so serious.

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