Chapter Seventy-Eight: Advertising Endorsements
"South Korea's SBS TV weekend drama "Splendid Heritage" once again became the Korean weekend drama ratings champion with a whopping 30% ratings.
According to statistics released by AGB Nielsen, a South Korean ratings research company, the eighth episode of "Splendid Legacy" aired yesterday achieved a national rating of 31.3%, which is a full 2.7% increase from the 28.6% rating of the show's previous episode, and has become the highest-rated TV drama on the weekend screen in South Korea by far higher than other competitors.
KBS2TV's "The Queen Mother," which aired at the same time as "Splendid Heritage," recorded a rating of 12.1%, while MBC's "Friends, Our Legend" earned 8.6% of the ratings. β
In his office, Park Sun-ho recited aloud news about "Splendid Heritage" on the entertainment section of the Korea Ilbo, while Lee Jung and Park Seung-deok sat on the sidelines, smiling at Park Sun-ho's excited expression.
"Minister, you heard the newspaper report, Junhyuk is really going to be a complete fire this time. β
"Huh. All right. β
Park Chengde waved his hand at Park Sun-ho with a smile, pointed to the seat on the sofa next to Li Zheng, and said with a smile: "You have also been studying for a long time, sit down and rest first." Recently, Joon-hyuk has been staying in the crew for filming, and it is rare to have time to return to the company. Besides, I didn't ask you to go back to the office this time so that you could read me the newspaper, and I still have some things to discuss with you later. β
"Splendid Legacy" adopts the mode of filming and broadcasting, and in the process of broadcasting the TV series, in order to cater to the interests of the audience and ensure the ratings, the director and screenwriter will adjust the plot according to the opinions of the audience, modify the script at any time, and then shoot. Therefore, even if there is no scene that day, the actors must stay on the set in case they can't find anyone when the plot is temporarily adjusted.
This time, although Li Zheng took leave from the crew in advance and got permission from the director, his mobile phone must also be kept unblocked all the time, and once the crew calls, he must ensure that he is on call.
After Park Sun-ho sat down, Park Seung-deok looked at Lee Jung again and said with a smile, "Jun-hyuk, it's your birthday in two days, think about what gift you want." β
"Thank you, Uncle De. β
After thanking him, Li Zheng shook his head and smiled: "It's not a special day, and there's no need to celebrate this birthday." For me, the most important thing at present is to shoot a good TV series, which is the foundation of my life in the entertainment industry. Good works are hard to come by, and good opportunities are even more difficult to come across, and now I have encountered good works and good opportunities, and if I don't put all my energy on shooting, how can I still have the heart to have a birthday once a year. β
Hearing Li Zheng's words, Park Chengde shook his head and smiled with relief: "Hearing you say this, I am completely relieved." But there are some things I still have to tell you again. β
After a slight pause, Park Seung-deok looked at Lee Jung again and continued: "Remember what I told you about the five necessary conditions to become a superstar?
Luck is elusive, but it's real.
When luck comes, it is possible for one person to become popular with just one play. Now you've got that luck.
You're on the fast track right now, but the more you need to be cautious the more you do.
You must know that there are countless people in this circle who are looking for black spots on your body with a magnifying glass every day, and there are also countless people who want to cling to your relationship and quickly become famous with the help of your fame. If you can't control yourself and make a mistake, everything you've worked so hard to get could be wiped out in the next instant.
In the entertainment industry, especially in the Korean entertainment industry, you have to remember one thing, be low-key, do things in a high-profile manner, make a wide range of contacts, and make more good connections. β
Looking at Park Chengde with a solemn face, a warm current surged into his heart from the bottom of Li Zheng's heart, he looked directly into Park Chengde's eyes, and nodded solemnly: "Uncle De, don't worry, I will remember what you say." β
"Hehe, okay, these things are all clichΓ©s, just don't show me to be verbose. β
Park Seung-deok smiled and continued: "But I didn't call you back today to talk to you about this again. As he spoke, he stood up and walked to the desk, took a document from it, walked back and handed it to Li Zheng, "These are some advertising invitations sent to you by some companies recently, those companies with low visibility and weak strength have been excluded by me in advance, and those on the document are all companies that I think can consider cooperating."
From top to bottom, according to the company's strength and popularity, you take a look first, understand and understand, and then we will talk about it. β
Open the file, the first in line is Samsung, below Samsung is a few companies with slightly inferior strength, and more than a dozen well-known companies with medium strength.
Looking at Samsung, which was ranked first, Li Zheng's thoughts flew and fell into deep thought.
In South Korea, a well-circulated phrase is enough to illustrate Samsung's position in South Korea - there are three things that Koreans can't escape in their lives: death, taxes, and Samsung.
Samsung is not just a company, but a huge business empire.
Samsung's annual revenue alone supports more than 20% of South Korea's GDP, and its annual turnover even exceeds the GDP of Israel, Ireland and other countries. Therefore, being able to endorse Samsung's products in South Korea is not only a proof of popularity, but also a boost to the status of artists.
As a rookie actor who has just debuted, Samsung can send him an advertising invitation, Li Zheng knows that Samsung values not only his current popularity, but also the academic qualifications of Yale University's top students, the identity of a genius songwriter, and the potential popularity in the future, which are all bonus factors for him to receive advertising invitations from Samsung.
Looking at the company names of more than a dozen well-known enterprises on the document, Li Zheng's thoughts turned to another aspect.
Since the last time I talked to Park Seung-deok about the planning of advertising endorsements, Lee Zheng has been busy filming, and the company has not talked to Lee Zheng about advertising endorsements again.
And now, the company knows that it has been busy filming recently, even if it receives advertising endorsements, there is no time to record advertisements, but Park Chengde still let himself return to the company and ask his opinion on advertising endorsements.
For myself, I think about stability, but for the company, the company thinks about making money.
In the past, when his popularity was low and the profit of endorsement advertising was not large, the company was optimistic about his potential and could still plan his own route.
But now that his popularity has increased and he has begun to become popular in South Korea, if he is still unwilling to create profits for the company, it is like a person who has chips in his hand, but the chips cannot be exchanged for money, then even if he holds the chips in his hand, he has lost his value.
You not only need to consider your own position, but also take into account the needs of the company, and only by reflecting your own value will the company make greater investments in itself.
Besides, the current situation is also a route planned by yourself, and there is no need to go against the company's requirements at all.
Thinking about these clearly, Li Zheng closed the document and had already made a decision in his heart.