052: Multi-brand strategy

After the chaotic end of the test process, Lu Xiangfei returned to the lounge tiredly, ready to take a short nap and continue to study the remaining problems.

He has been in this state for several months.

After changing into casual clothes, I took out my mobile phone, and naturally I saw several missed calls.

Most of them are subordinate personnel, and they just have to report the progress of their work and the problems they encounter as usual. I wanted to turn off my mobile phone and wait in the office of the R&D center to notify and reply one by one, but suddenly I saw that in the missed call, the missed call with the name 'Big BOSS' was displayed.

Lu Xiangfei immediately became terrified.

He is not panicking, it is fake, the third model has been developed for nearly half a year until now. If you follow the efficiency of other car companies, it is not surprising that it will take months or even years.

But Lu Xiangfei knew that the first and even the second model was in the hands of his boss, and it took less than two months to clean up the first and even the second model.

The research and development of the third model he is responsible for has taken more than three and a half months from the establishment of the project to the present.

The most important thing is that, judging from today's messy test data, the third car is afraid to continue to be rebuilt.

But in a panic, Lu Xiangfei knew that the purpose of Zhao Tian's call was to ask about the research and development process of the new car.

He doesn't plan to hide anything, it's a big deal to take a few scoldings, and then step up the progress.

Thinking about it, he called the phone back.

"Dong Zhao, do you have anything to do with me?"

"It's nothing," Zhao Tian said with a smile on the phone, and did not have any emotions because Lu Xiangfei did not answer the phone at the first time, but asked with concern: "I heard from the administrative staff on your side, you haven't been back to the headquarters for several months, and you have been working on the front line." In any case, you should pay more attention to rest and not overwork. ”

Lu Xiangfei's sincere fear just now flew out of the nine clouds in an instant, and his heart was hot in an instant, and he actually felt a feeling of tears.

He also thought that Zhao Tian would directly ask about the progress of the third car, but he didn't expect the big boss of 'Rili Wanji' to care so much about his subordinates, and said a little excitedly: "Zhao Dong, I..."

Before he could express his gratitude, Zhao Tian's words brought back the panic outside the clouds, "How is the new model progressing?"

Lu Xiangfei was a little dumbfounded, and his throat was a little dry, "I..."

After choking for a moment, Fang Cai said with a bitter face: "There are some mistakes in the design of the third model, judging from today's test data, I am afraid that the previous design will be overturned and will have to be restarted." ”

Zhao Tian frowned slightly, his eyebrows unconsciously revealed a vertical line, his nostrils exhaled a wisp of breath, and said in a deep voice: "Okay, I know, you continue to work hard." ”

After that, he hung up the phone and tapped his fingers lightly on the table.

Lu Xiangfei's response was expected by him, but it was also unexpected.

After all, from the perspective of the project, research and development, testing and other links of traditional car manufacturing, the time from the establishment of a new car in the industry to the assembly line is less than a year, and more than several years, not to mention that the new model that Lu Xiangfei is responsible for now has only taken less than half a year.

What surprised Zhao Tian was that he didn't expect Lu Xiangfei's current way of doing things, which was largely influenced by his attitude towards the first and second models.

At that time, he directly overturned all the research and development results at that time, and caused a lot of public anger.

Lu Xiangfei is now using this way of overturning and starting over, instead of the method of 'patching up, repairing, modifying, and changing' adopted by many companies in the industry.

But there is one point, but it makes Zhao Tian a little difficult.

Based on the progress of the automobile-related supporting business, he now analyzes that it is necessary to expand the production of automobiles in a very short period of time in order to make other supporting businesses profitable.

At the same time, it is natural that the huge number of car sales needs to be stabilized and generate enough profit value to maintain the relevant matching business chain.

But judging from Lu Xiangfei's reply, if Zhao Tian insists on not interfering in it, I am afraid that things will be difficult to do.

The current situation is really difficult for Zhao Tian to decide.

If Zhao Tian forcibly interfered with the research and development of the third model for the sake of the group's interests, then for Lu Xiangfei and even the team he led, the blow would be quite big. Doing so would destroy almost all the beliefs of a R&D team.

Zhao Tian, who was a little irritable at first, originally tapped his fingers on the table regularly, the speed became faster and faster, and finally made a mess, almost like a cat's claw scratching a wooden plank.

Yao Guo, who was listening directly, frowned.

When he was thinking about it, Zhao Tian caught a glimpse of two car models placed on the desk, and unconsciously raised his hand to pick up one of them.

Buying the first model produced by the group, 'Past-Present-Future', I felt a lot of memories of that time when I looked at every part of the body.

The reason why it is such an awkward name is because it is to convey an emotion in it.

When he saw the word 'Han' on the car model, Zhao Tian couldn't help but laugh a little dumbly.

The choice of this car logo was originally "forced" by BYD, and he originally wanted to make a domineering dynasty model, like "Daqin", "Datang", etc., but all of them were taken by BYD.

Thinking of this, Zhao Tian had a flash of inspiration in his mind.

When it comes to car logos and even car brands, many domestic car companies almost without exception have multiple sub-brands or trademarks.

At the beginning, Chery, which is now selling itself, relied on 'changing and changing, changing', but also made a lot of moves; BYD not to mention, just in the dynasty models, the number is staggering, breathtaking; even Geely, which is now the most prosperous, was also implementing the strategy of 'having more children to fight', not to mention, now there are so many 'children' under Geely's name, but a few have grown strong 'adults' and began to emerge.

The multi-brand strategy seems to be a conventional thing for Huaxia's car companies.

Thinking of this, Zhao Tian thought to himself, why can't the Universe Group give it a try.

Looking back, when the 'Han' brand was registered, there was too little thought to be done, and almost instantly, the birth of this brand was promoted.

Although judging from the current market response, the overall sales of 'Han' brand cars are good, but for the later upgrade and extension, from the current third model research and development, there are many problems.

The most important of these is inevitably due to the brand positioning and market positioning of the 'Han' brand car, which was not planned at the beginning, and now there will inevitably be a gap. ()

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