098: Immature planning

Although Lao Chang claims to be an 'immature plan', in fact, in general, his idea is very mature.

With the development of the automobile business to the present, all the hard and soft power is sufficient, and what is lacking is only the market share of the product.

The main reason for the low market share is naturally that there are few brand models and the product structure is too simple.

At present, there is only one model on sale, which is definitely not a serious existence for a car company with a valuation of more than 100 billion.

Lao Chang is naturally the key to grasping this, from the lack of saleable models as a breakthrough, to solve the problem.

And in terms of time frame, the 'Descendants of the Dragon' brand has been established for two or three months, and the main design of the model has been established.

However, it will take some time to go from design to production and the process of going off the production line.

Therefore, in the usual plan, in the next quarter, that is, in three months, these problems will be solved first, and they will be ready to show their strength in the coming year.

Moreover, sharpening the knife and cutting wood, these preparations are done well, and the future things can be done naturally.

As for the total annual sales of automobiles in the coming year, which is set at 1.5 million units, it also fully shows that in the next automobile planning, the research and development of new models of the Universe Group will enter a period of rapid growth.

Judging from the current sales of the 'Cosmic Walker', from too much 40,000 units in the early days to more than 30,000 units now, it seems that the popularity of this model has slowly faded, and as for the future sales, it will naturally decline.

Because no matter from the current upgrading of automobile products or the change of consumer vision, the sales period of general models is about three years at most, and the hot sales period is only one year at most.

The sales volume of 'Cosmic Walker' naturally cannot escape such market laws.

However, the long-standing sales target of 1.5 million units will be supported by more new models.

At present, among the new models with planning guarantees, only the first model of the "Descendants of the Dragon" brand, and the third model of the "Han" brand under design.

Even if the most optimistic sales volume is calculated, and the monthly sales of each single model reach 50,000 units, these two cars can only achieve the value of 1.2 million, which is still a gap from the target value.

In reality, no one would take the most optimistic scenario as a plan.

After all, judging from the laws and fluctuations of the market, it is already rare for any model to achieve annual sales of 500,000 units, let alone expect all models to be like this.

The most direct and objective way to achieve the goal of 1.5 million units is to launch more new models.

Just like the strategy of 'having more sons and fighting better' adopted by many domestic car companies, more models are produced, and from the perspective of probability, there is already a great advantage, if you are lucky, you will of course get good results in the end.

Although he didn't know what Lao Chang would plan in more detail next, maybe he didn't come up with it himself, after all, he also said that it was an immature planning idea.

But this could not dispel Zhao Tian's expectations.

and his expectation that the automotive business will take off.

In addition, the new energy vehicle business that is often mentioned also made Zhao Tian's eyes shine.

The new energy vehicle business has developed for more than a year from the original intention, preparation, planning, to the final project, but there has been no result.

No matter how strong Zhao Tian's patience is and how high his expectations are, it is undoubtedly a bad result if he has no results for a long time.

If the end result is not a good outcome, it will be the worst outcome.

The new energy vehicle market, after the government's promotion, seems to have become quite large-scale.

From less than 3 percent of the car market share at the beginning, it has now exceeded 5 percent.

In one year, the market size has doubled, which cannot but be called terrifying.

You must know that every percentage point increase in the size of the automobile market of hundreds of thousands is a terrifying existence.

And with the increase in market share, the proportion of car ownership will also slowly increase.

Once it becomes a certain climate, not to mention losing the opportunity, I am afraid that due to the imperfect technical system of new energy vehicles, uncontrollable problems and crises will erupt.

It will inevitably lead to new energy vehicles being abandoned by consumers, and even boycotted.

At present, the expansion of new energy vehicles is accelerating, and Zhao Tian's heart is actually more anxious.

He has already seen through the essence of the existence of new energy vehicles.

First, it is indeed because of the increasing level of industrial development, which makes people pursue environmental problems, and this seemingly pollution-free new energy vehicle can indeed solve some problems, so there is such a product.

In addition, the development of industrial technology will inevitably lead to the upgrading and replacement of industrial products, even if there is no new energy vehicle, I am afraid that there will be other similar industrial products to replace.

In addition, coupled with the government's respect and support, the current results have long been achieved.

However, the immature specifications of the overall technology of new energy vehicles, as well as the inconvenience of daily use, will sooner or later destroy this new product, which is also what Zhao Tian is deeply worried about.

At present, among the mainstream new energy vehicle products in the market, the weak endurance is also secondary, the most important is the imperfection of the charging base station, and there are many problems in the technical quality of the new energy itself, which is difficult for him to look at.

It's just that as Lao Chang made up his mind, Zhao Tian had more expectations in his heart.

The more important thing brought by the old planning is naturally the revenue aspect.

If it is really as planned, the Universe Group has the ability to sell more than 1.5 million units annually, and according to the consistent price range, the revenue of the automobile business alone, the Universe Group can achieve a revenue of more than 150 billion.

In this way, the automotive business naturally became the true core business of the Group, and it became a legitimate business from then on.

At the same time, the revenue of huge funds will naturally drive a huge amount of capital flow, and at that time, no matter from any point of view, the Universe Group will definitely not worry about more than a dozen or billions of funds again.

At least since then, when the Cosmos Group invests in any project, there is a great limit to the flexibility of the space for capital movement.

In addition, in terms of profit, the profit margin of the automobile business is far less than the average of more than 40% in the initial period of the group. However, according to the average profit margin of more than 10% in the automobile industry, the automobile business alone will directly bring more than 15 billion yuan in profits to the group.

Although this kind of profitability is not as good as the profits brought by the electrical business, the development potential of the automobile business is much higher than that of the electrical business.

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