Now Su Chenyu's main job is to accompany Tian Xiaolu to the exam, but to be honest, Su Chenyu has no hope for this.

Because in his opinion, Tian Xiaolu has not undergone any professional training, and he has no experience in film and television performances. Although the people are very beautiful, the film school of this era is not just about vases.

In Su Chenyu's opinion, this time he would accompany Tian Xiaolu at most to fulfill one of her dreams, and after being brushed off, she would die. Then, after Tian Xiaolu went back, she could prepare for the college entrance examination with peace of mind, and Su Chenyu did not have any pressure on Tian Xiaolu's college entrance examination.

If it doesn't work anymore, if Tian Xiaolu really likes acting, Su Chenyu has thought about it, then he will spend money to make a movie for her, and don't forget that Su Chenyu is now a well-known writer in the country, and the most important thing is that he is a local tyrant.

Therefore, in the past few days, Su Chenyu's main thing is still thinking about the advertising of Suning Electric, and he wants to put out the three advertisements he has filmed before the year.

After coming to the capital, Su Chenyu set his sights on CCTV, which is definitely a huge platform that is most suitable for advertising. The most important thing is that now is the right time, because now the Spring Festival Gala is in rehearsal, and Su Chenyu wants to take advantage of the Spring Festival Gala to send Suning Electric to the sky.

So, Su Chenyu called Su Zhenbang and asked Su Zhenbang to lead a few people from the company's public relations department and advertising department to hurry to the capital with the filmed advertising film.

Su Chenyu originally thought that Tian Xiaolu couldn't even pass the first test, but he didn't expect Tian Xiaolu to miraculously pass the retest and actually entered the final three tests. This obviously shocked Su Chenyu, he didn't expect this girl to really have the talent to act, so Su Chenyu quickly changed her mentality, and looked forward to her a little more.

Su Zhenbang came quickly, he rushed over non-stop after receiving Su Chenyu's call, on the one hand, he was a little worried about Su Chenyu and Tian Xiaolu, and on the other hand, Su Chenyu was a little anxious.

"Xiaoyu, how is Xiaolu's exam?" asked Su Zhenbang to Su Chenyu.

"Very good, I actually entered the third test, and the hope is quite big. Su Chenyu smiled and said, "What about the people you brought?"

"Arrangements have been made for them to stay. By the way, why are you looking for me in such a hurry this time?" asked Su Zhenbang.

"Of course, it's advertising, you must know that these three commercials have been filmed for a long time. Su Chenyu said: "Although Suning's daily turnover is very high, it is still not well-known, and it is time to roll out media advertising." ”

"Which TV station is that in?" asked Su Zhenbang with some curiosity.

"Naturally, it's CCTV, is there a bigger platform than them?" Su Chenyu said.

"CCTV, can they broadcast it for us?" asked Su Zhenbang with some uncertainty.

"They smash it with money until it is broadcast. Su Chenyu said with a smile: "Tomorrow, I will let several of the company's advertising department and public relations department personnel go to CCTV." ”

"Okay. Su Zhenbang replied after thinking about it.

After Tian Xiaolu came in from outside, he saw that Su Zhenbang was actually there, so he said in surprise: "Uncle Su, why are you here?"

"Why can't I come? You kid is so bold. Su Zhenbang said with a straight face.

"Isn't there nothing I can do?" Tian Xiaolu muttered with her head down.

"Okay, I've already done ideological work on your dad and mom's side, and they don't object to you going to film school. Listening to Xiaoyu, you have already tried three times, which is good. Su Zhenbang then said with a smile.

"Great, thank you Uncle Su. Tian Xiaolu said happily.

After Su Zhenbang came, Su Chenyu naturally didn't dare to live in the same house with Tian Xiaolu, so he went back to the room he had never lived in.

The next day, Su Chenyu and Su Zhenbang accompanied Tian Xiaolu to take the exam, while the two managers of Suning Electric's public relations department and advertising department went to CCTV to explore the way.

The CCTV Advertising Department was just established in July last year (1987), and it can be said that it is still a new department, far from the "twinkling" department of the later generations. Of course, now the strong woman "Sister Tan" has not yet ascended the throne, and the crown of the "Standard King" is still being cast.

Suning Electric has had a great impact on the country during this time, so the staff of the CCTV Advertising Department received them very warmly, and the director Yang Zhuo finally came out to meet them. Regarding Suning's proposal to place advertisements on CCTV, the comrades of the advertising department welcomed it.

You must know that there are not many companies that have the ability to advertise on CCTV now, so the CCTV advertising department is not as crowded as in later generations.

The employees of Suning Electric first talked with them about a rough charter, and then told the comrades of the CCTV advertising department that the boss would come to talk to them tomorrow. So when they finally left, Yang Zhuo, the director of the advertising department, came out to meet them.

The next day, Tian Xiaolu didn't take the exam, so she also went to the CCTV office building with Su Chenyu and Su Zhenbang to have a look, but she didn't go up to participate in the negotiations.

However, the current CCTV office location is not the "big pants" of the "thunder man" in the future, so Su Chenyu just smiled and followed Su Zhenbang in.

"Director Yang, this is Mr. Su Zhenbang, the boss of our Suning Electric Appliances. Zhao Fei, the public relations manager of Suning Electric, introduced Yang Zhuo: "This is Su Chenyu, the son of our boss. ”

"Hello Boss Su. Yang Zhuo shook hands with Su Zhenbang and Su Chenyu very warmly.

"Hello, Director Yang. Su Zhenbang said.

After the two groups of people sat down after greeting each other, the following is naturally the main topic.

"Director Yang, I believe Manager Zhao and Manager Chen told you yesterday, right?" asked Su Zhenbang.

"Yes, we welcome large companies like Suning Electric to advertise on CCTV. Yang Zhuo nodded and said.

"Our company hopes to contract the 10-second segment after the news broadcast for a long time, as well as the 10-second segment in the middle of the TV series, and some segments during the day. Su Zhenbang said bluntly.

"These ranks are very expensive, I don't know what your company can afford?" Yang Zhuo said, in his impression, it was basically companies with bad business that thought of advertising, so he thought that Suning Electric might not have that ability.

Su Zhenbang motioned to Zhao Fei to hand over a financial statement, and then said: "This is the financial statement of our Suning Electric for more than a month from December last year to January this year, and our company's 150 chain stores across the country have recorded a turnover of nearly 300 million, and this number is still rising." ”

Yang Zhuo was really shocked at this moment, he didn't expect that the company in front of him was actually a big financier, so he couldn't help but let go of his contempt.

Su Zhenbang looked at Director Yang's movements, smiled, and then continued: "Originally, our company didn't need to advertise, but as a step in the company's strategy, we will advertise on CCTV, the largest publicity platform in the country. ”

Next, the two sides naturally negotiated with real guns, but because the plan proposed by Su Zhenbang was too huge, Yang Zhuo did not dare to make his own decisions.

At this time, Yang Zhuo naturally had to report to the deputy director and director, although the plan proposed by Su Zhenbang took a bit long, but this is indeed the largest advertising contract of the CCTV Advertising Department so far.

In the end, it was the director who personally made the decision, and from this, the largest advertisement of the CCTV Advertising Department was officially determined.

Suning Group bought four segments, including the 10-second segment after the end of the CCTV news broadcast and the 10-second segment between the Golden Theater TV series, at a price of 6.66 million yuan a year, for a total of six years, and has a 2-year right of first refusal.

This is CCTV's largest advertising contract, a sky-high advertising contract worth 40 million, as soon as it is signed, it directly becomes a hot topic for CCTV hosts and staff, mainly because 40 million was too huge in that era.

However, after the advertising benefits of CCTV are discovered in the future, everyone will understand the long-term vision of Suning Group.

Others don't know, but Su Chenyu clearly remembers that when the strong woman took office, she thoroughly discovered the benefits of CCTV advertising, and the title of "Standard King" completely detonated the business world.

In order to compete for a few seconds of advertising, companies such as Confucius Banquet Wine, Qinchi, Aiduo, and Backgammon have spent hundreds of millions of dollars in the Media Center. Now the 40 million has bought six years of advertising, and it is still a prime-time advertisement, which is too cheap in Su Chenyu's opinion.

Moreover, the advertisements bought by Suning are not only used for Suning Electric, as long as they are products of Suning Group, and this article is also written in the contract.

After these talks, Su Chenyu asked Yang Zhuo another question: "Director Yang, I don't know how your CCTV Spring Festival Gala is doing now?"

"It's in the midst of intense rehearsals. Yang Zhuo didn't expect that this child, who had never spoken, would ask this, so he thought it was a child who was curious.

"Then I don't know what company sponsors your Spring Festival Gala?" Su Chenyu asked at this time.

"How can there be? Advertisements can't be sold, and there are people who take money to sponsor the Spring Festival Gala for nothing?" Yang Zhuo said with a wry smile.

Su Chenyu and Su Zhenbang looked at each other for a moment, and then said: "That's it, since our company has signed such a big contract with CCTV, and I myself like to watch the Spring Festival Gala, I decided to sponsor 2 million from Suning Group." ”

"Boss Su, is your son joking?" Yang Zhuo was stunned when he heard Su Chenyu's words, and then said to Su Zhenbang.

"Our whole family likes to watch the Spring Festival Gala very much, since he is willing, our company is not short of this money, I agreed. Su Zhenbang said boldly.

Yang Zhuo felt that the father and son on the other side were crazy, and took out 2 million to sponsor a party for no reason. However, he is happy to do this, so that his performance will come out.

"I have one condition, though. Su Chenyu showed the hook under the bait at this time: "Our Suning Group wants a five-second New Year's greeting advertisement before the Spring Festival Gala is broadcast, and there is also a time signal advertisement when the clock strikes zero." ”

Yang Zhuo agreed without thinking about it: "No problem, then how long will you sponsor?"

"10 years, with the right of first refusal in the future. Su Chenyu said.

"No problem. Yang Zhuo readily agreed.

In fact, Yang Zhuo can't be blamed for this, it can only be said that although the Spring Festival Gala is very popular now, the Spring Festival Gala, which has just been held for four years, has not yet formed a "brand", and no one has discovered the huge value behind it.

Therefore, Su Chenyu spent another 20 million to sponsor the Spring Festival Gala for 10 years, and he believes that this sponsorship is definitely the most loss-making sponsorship of CCTV in the future, although now he looks more like a fool wasting money.

After this qiē was completed, Su Chenyu asked the head office to start the construction of chain stores in Beijing and Shanghai, and strive to complete the preparations for the first qiē before the Spring Festival.

Su Chenyu's construction of Suning electrical appliance chain stores has always followed the future chain store layout model, which is a radial and chain-like chain store form.

In this way, it can not only avoid the waste of competitive resources, but also make the radiation range of Suning Electric Appliances larger. This time in Beijing and Shanghai is no exception, both of which are dotted with east, west, north and south as the chain, focusing on taking care of large downtown areas.

After a few days of review, many commercials of Suning home appliances have been reviewed and can be broadcast on CCTV.

At the same time, Su Chenyu and Su Zhenbang have officially started the long-prepared "Beijing-Shanghai Battle" for Suning Electric......