Chapter 684: Four Requirements
The Korean people showed a variety of emotions such as not caring about Hang Yu's visit, worshipping him, and disgusting him. Among them, the most disgusting Hang Yu is undoubtedly the male fans of Girls' Generation, who think that it is too shameless to let Girls' Generation accompany them to drink.
Although Hang Yu didn't do anything, or even say a few words to them, the male fans gave full play to their association when they saw the news pictures, and suddenly felt a sense of cuckold anger.
Their national goddess went to accompany a Chinese to drink, which is simply insulting to the national style.
Of course, this kind of male fans are few after all, and even though most fans are unhappy, they also understand that it is normal for female artists to accompany them to drink, not to mention that Hang Yu's status is not ordinary.
"Judging from the feedback of the Korean people, it should be right for us to invite the chairman to speak, the positive response is greater than the negative reaction, and the influence is better than the propaganda we have done before. Du Zhenhua said at the meeting.
"The chairman is really charismatic enough, and yesterday I heard a Korean employee talk about him, saying that it would be nice if our chairman was Korean. Xue Qi said, feeling that their mentality is very interesting.
"That's how Koreans are. When you see a good one, you want to put it in your arms. Yang Zhiyi said with a smile.
Because it was the highest-level meeting, all of them were Chinese, so they chatted more casually.
"Don't talk about this, while this wave of popularity has not continued, everyone will seize the time to promote products, and at the same time attract Korean merchants to settle on the platform. As long as Korean merchants make money on our platform, it will be difficult for the government to boycott it at that time. Du Zhenhua said solemnly.
"Understood. Yang Zhiyi nodded.
If you want to gain a foothold in the Korean market, the best way is not to curry favor with the local government, but to have a relationship with local companies. Attracting Korean merchants to settle in the international purchasing network is a particularly important link.
In fact, South Korea is a relatively easy market to manage, and there are political reasons for this, and the political exchanges between the two countries are harmonious, and naturally, the economic exchanges are more friendly.
In addition, many Korean suppliers have already made a lot of money in the mainland through Chinese babies. It is only necessary to import these Korean suppliers of China Baby into the international purchasing network to help them continue to develop the international market, which can naturally lay the foundation of the international purchasing platform.
This is also the reason why Du Zhenhua chose South Korea as the entry point, which is easier to start.
With such good conditions, if Hang Yu had done a little better when he met with Li Mingbo and Zheng Yuncan, he might have been able to gain a lot of benefits and prestige for the company, but unfortunately he didn't do that.
Du Zhenhua still has a trace of resentment about Hang Yu's performance, but he also knows that there is no point in dwelling on the past anymore, and the top priority is to strive for new opportunities. At this high-level meeting, Du Zhenhua put forward four requirements.
The first one is what I just said, to attract Korean merchants to settle on the platform as soon as possible.
The second is to focus on Hang Yu to expand the chairman's influence in South Korea, and then to promote the role of the company.
"The chairman doesn't seem to like to be in the limelight, if we use him as the focus of publicity, will he be angry?" asked Xue Qi.
"It's okay, the chairman is in China and won't mind the rumors abroad. Du Zhenhua did not hesitate to betray Hang Yu, he used to be Hang Yu's secretary and knew Hang Yu's character very well.
Hang Yu really doesn't like fanfare, it's not that he doesn't like to be in the limelight, but he doesn't like that kind of vulgar way. If there is a high-level beep opportunity, in fact, Hang Yu doesn't mind, but that kind of opportunity is too few.
In addition, if it is a passive limelight, Hang Yu actually won't mind too much.
Du Zhenhua said cautiously: "However, we must pay attention to propaganda techniques, first of all, it must be positive, do not dig deep." In this way, let's not promote anything else, just publicize the chairman's achievements in music. ”
Xue Qi wrote it down, feeling that the idea was not bad.
"Propaganda can't rely entirely on personal charm, can you add some materials?" said Zhang Huaizhen, manager of the planning department: "For example, put some corporate culture on the chairman to enrich the brand image and corporate charm." ”
"Yes, what do you think?" asked Du Zhenhua.
"My idea is very simple, which is to push the chairman's success on the quality of service, focus on promoting the quality and concept of our platform service, and let Korean merchants know that we are a platform that can make a lot of money. Zhang Huaizhen said.
"Yes, you can write me a manuscript later. Du Zhenhua said.
"Okay. Zhang Huaizhen nodded.
If you want to say what is most attractive about Hang Yu, in addition to his appearance and musical talent, there is no doubt that he is successful. Seizing this and describing his success as service philosophy and quality can indeed enhance the brand image.
"Thirdly, if we want Korean merchants to make money, we must not only help them develop the domestic market, but most importantly, develop the markets of other countries. Therefore, if you want to revitalize this game of chess, you must not focus on China and South Korea, but also on the whole world. Russia's lack of light industrial products is a good dumping ground, and the next step is to seize the time to open up new markets. The more markets are explored, the more goods are dumped with each other, and each other is benefited, so that our platform can really become bigger and stronger. Du Zhenhua said.
"Understood. The crowd nodded.
"Fourth, speed up logistics and payment cooperation. Du Zhenhua said.
At present, international purchasing agents can use micropayment and Alipay, no matter which country merchants want to do business on it, they must open micropayment or Alipay, and this is also what the local government is more afraid of.
Logistics is the same, it is a more sensitive field.
"According to the planning of the headquarters, Swallow Logistics will not deploy sites abroad, which means that we can only cooperate with local logistics companies or international logistics companies. SF Express is a better choice, and it seems that it is necessary to speed up the construction of the logistics platform. Du Zhenhua said.
"The construction of the logistics platform is not under our control, and we don't know when it will be used. Xue Qi said.
"Make a few more phone calls to urge, the gang at the headquarters seem to be a little slack, and they are moving slowly. In addition, we have to find a way to formulate a temporary plan, and use it first if it is useful. Du Zhenhua said.
"Okay. Xue Qi wrote it down in the notebook.
"For the promotion of payment software, I think it's good to start with the tourism industry. Du Zhenhua felt that Hang Yu's eyes were still as keen as ever, and he immediately grasped the tangential point of promoting micropayment.
"We can work with travel companies and promote the use of micropayments to domestic tourists. In addition, find a few typical duty-free shops to advertise, to let Korean merchants know that Chinese love to use micropayment. Zhang Huaizhen said.
"It's not enough, I need a more effective way of getting the word out. Du Zhenhua said.