019: The sales myth of the Great Wall
Zhao Tian's answer made Mayor Lei begin to have illusions about the revival of the real estate industry in the new area of the universe.
Since the introduction of the 'Eight Housing' policies in the new area, the real estate industry has reached a situation where it wants to live and die.
In terms of housing prices, it has gradually begun to decline from more than 10,000 yuan at the beginning every quarter.
Among them, the most important is the regional average level that originally only relied on the average salary of employees of the Universe Group, but gradually lowered the overall level with the entry of other companies.
The original high housing prices have also tended to be less than 9,000 now.
It stands to reason that today's housing prices are lower than the overall housing price level in Huishi, and it should not be too big a problem in sales.
But in fact, due to the various restrictions of the 'eight houses', the overall real estate sales rate in the new district is only more than half, which is not miserable.
This is also the main reason why Mayor Lei was privately scolded by those developers to the point that he was incomplete.
I can't make money, and I see that I have to lose a lot, who doesn't scold the street.
What's even more bizarre is that judging from the current people who buy real estate in the new area, none of the employees under the Universe Group have bought a house.
This made Mayor Lei very uncomfortable.
He is not uncomfortable for the developer, but for his own solid political achievements.
If no one buys a house, the property market in the new area has no value.
So the Universe Group here has become the breakthrough that Mayor Lei wants to open.
It's just that the time when the Universe Group wants to develop is uncertain, and Mayor Lei can't continue to ask, so he has to say: "If there is a need at that time, just ask us." ”
He can only talk about this.
Zhao Tian nodded.
The time for lunch came in a flash, Rao is Zhao Tian and Li Minghao warmly retained, but Mayor Lei still refused again and again and returned alone.
Headquarters canteen.
During the meal, Li Minghao asked Zhao Tian about the use of those pieces of land.
"When are you going to use that land?" Li Minghao barely ate a few bites of food, and sat upright to talk about it again.
Zhao Tian put down the tableware in his hand, exhaled slowly, shook his head and said, "To be honest, I don't have any exact plans. ”
Li Minghao also sighed.
As the group grows bigger, so do the things that need to be considered.
Many times, the fact is really just like Zhao Tian's helplessness now, and the plan can't keep up with the changes.
Li Minghao said: "It's not a matter of always pressing those few pieces of land, otherwise after the Kirin model is launched, there will be sufficient liquidity, so let's solve this first." ”
Zhao Tian smiled bitterly, "I also think, there are too many variables, and sometimes there is really nothing you can do." ”
As he spoke, Zhao Tian thought of the incomparable look of expectation when he went to the fourth branch of the electric factory for the first time, and Jiang Suxin, an employee below, heard that the group would really give them workers a room.
Zhao Tian secretly calculated, it has been almost two years since the news was released at the beginning.
And the matter of dividing the house is not only not realized, but it seems to be getting farther and farther away.
Li Minghao said: "But you can wait, it's not a way to do it like this, you have to have a result." ”
Zhao Tian nodded heavily, muttering in his mouth: "There has to be a result." ”
But what kind of outcome, he really can't control.
After the Kirin model is confirmed to be listed, there will naturally be a lot of capital inflow.
There is no doubt about this, and there is nothing wrong with what Li Minghao said.
But Zhao Tian knew that for Lao Chang, the launch of the Kirin model could only be regarded as the beginning of the automobile business, and it was by no means a smooth operation.
Needless to say, the new funds will inevitably be used for more project investment.
You know, the long-term goal of 1.5 million units is not just a return.
Before you get such a return, you need to put in enough investment.
Seeing that Zhao Tian seemed to be a little unstable, Li Minghao said anxiously: "Otherwise, it will be decided like this first, and as soon as the funds are in place, I will go to carry out relevant deployment and planning." ”
For Li Minghao, building houses for employees has always been something Zhao Tian has always wanted to do, but it has always been delayed for one reason or another.
Zhao Tian still shook his head: "Wait and see!"
He has now begun to learn to reserve the most important resources for the group's most important businesses, so as to maximize the control of risks.
Seeing that Zhao Tian was still like this, Li Minghao was helpless.
Push the tray and get ready to head back to the office.
As soon as he got up, he was stopped by Zhao Tian.
With joy in his heart, he thought that Zhao Tian had begun to change his mind, but he didn't expect Zhao Tian to say: "Finish the meal, waste the fine." ”
Li Minghao: "......"
……
in the office.
Zhao Tian specially asked Yao Guo to print out a statistical table of the sales of the recent 'Cosmic Walker' and 'Kirin' models.
"Thirty-one thousand six hundred eighty-five. ”
Looking at the sales data of the 'Cosmic Walker' last month, Zhao Tian did not show any special emotions.
Such data is not very good for a model that has been on the market for nearly a year.
But it's not bad, either.
At least from the perspective of echelon subordination, 'Cosmic Walker' still firmly occupies the first echelon of the sales list and does not fall behind.
However, when Zhao Tian saw that the highest sales of the 'Cosmic Walker' were only in the early 50,000 units, his brows wrinkled unconsciously.
"It's still a bit weak. ”
Zhao Tian muttered.
According to what he originally thought, although the 'Cosmic Walker' is the second car of the Wishing Group, as an absolutely excellent existence in terms of power, appearance, humanized design, overall performance, etc., the peak sales can reach more than 50,000 units, which is really a bit inappropriate.
Even in terms of price, the 'Space Walker' is cheaper than the mainstream mid-to-low-end models, but it still fails to occupy the peak.
If a lot of data is good, but it doesn't reach the level that you want, there must be a problem.
Zhao Tian is also analyzing the reasons.
For the peak data of monthly sales of automobiles in the Chinese market, he deeply remembers that the Great Wall first won the world's sales of more than 70,000 units with lightning speed, and then won the mythical sales data of more than 80,000 units.
Such data let Zhao Tian know that the market potential of Huaxia will always be immeasurable.
Therefore, the current highest sales of more than 50,000 units of the Universe Group are by no means the end.
Judging from the current data trend of the 'Cosmic Walker', it is difficult to achieve such an achievement.
If it is not surprising, there will be an average of such sales for another year at most, and then it will gradually go downhill.