Chapter 41

In addition to injecting the assets of the previous Internet café, Chen Li planned to register and establish Xinchaorui Technology Co., Ltd., which was responsible for the operation of the new Internet café with the guarantee provided by Impression Advertising, and borrowed 1 million yuan from the Jingshan Road Branch of China Construction Bank for the operation of the new Internet café.

In any case, Impression Advertising wants to bear the mortgage guarantee risk of this million-dollar loan, Chen Li insisted that He Wan should personally take 20% of the shares in the technology company, but he considered to put more pressure on Zhou Bin, and his mind was elsewhere, and he would not put his main energy on the technology company that mainly operated Internet cafes in the later stage, and he personally accounted for 24% of the shares.

In addition, Zhao Yang has no credit and hard work, so naturally he has to count 5% of his shares, so that the remaining 51% of the shares of the technology company will fall on Zhou Bin's head.

In any case, this time it was effortless to get a loan of one million, mainly relying on the relationship between Zhou Dahai and Chu Huaisong for many years, and the relationship between Chu Huaisong's side, Zhou Dahai and Zhou Bin were needed to continue to operate in the later stage.

Zhou Bin suddenly became a controlling major shareholder in a technology company, and his head suddenly became three points bigger, but he could only bite the bullet and go next, just begging Chen Li not to be the shopkeeper during this time.

It's just that in the next month, with the blockbuster event of "300,000 rewards for names", the real estate of Ginkgo Garden was bombarded with publicity, and with the cooperation of Bisha Advertising, the advertising resources were fully rolled out.

It is easy to spread out the advertisement, and it does not cost much to publish the advertisement on radio, television, and the main media in the commercial city, while in the commercial city where the per capita annual salary is just over 10,000 yuan, Jinyuan International paid 300,000 yuan, which is equivalent to the salary of ordinary workers for 30 years, and changed the name of its real estate Ginkgo Garden, which will indeed cause enough sensation and uproar in the commercial city in 2000.

However, it is not easy to continue this hot discussion, to turn the hot discussion into a continuous attention to Ginkgo Garden, and to become a hot event that is continuously followed and reported by the major media in the business city.

Bisha advertising has a very strong advantage in media resources, and a number of newspapers, magazines, radio and television media have advertising cooperation, this time the name campaign, but also specially from the province and city nine major media units invited influential twelve reporters to act as judges, to ensure that all kinds of copywriting around the name, communication reports can be published intensively and continuously on the platform of the media, but also to maintain an interval of one day, there is a media in the form of hot discussions, the name of the event for in-depth excavation.

Including 120,000 yuan of judges' expert fees and 300,000 rewards, Chen Li used up 70% of the total advertising budget of 1 million in one month......

Under such vigorous publicity, the enthusiasm of citizens to participate is extremely high, and thousands of community names have been submitted to participate in the selection in a short period of time. After the primary election, early in the morning of the last day of November, Li Meng sent the names of 12 communities, including "Jinlan Flower Garden", "Phoenix New Town", and "Central Plains Century City", to Chen Li's office, asking him to make a final decision.

Nominally, the final selection is on the twelve reporters and judges, but the ghost knows what the name of Ginkgo Garden is going to change, and the final decision is in the hands of Chen Li and Qian Wanli, the big boss of Jinyuan International.

"What are the opinions of the twelve judges we invited at great expense on these names?" Chen Li took the list handed over by Li Meng and asked.

"Opinions are quite different, but there are four people who agree with the name Jinlan Garden. Li Meng said.

"Which four judges?" asked Chen Li.

Li Meng leaned over, grabbed the pen in Chen Li's office, and wrote the names of the four people on the list.

Chen Li did not directly participate in the selection work, but the list of judges has long been familiar with it, Li Meng wrote down the names of four people, all of whom are famous reporters from the provincial TV station, frowning slightly, who wants to take away the 300,000 rewards?

Chen Li thought that Li Meng was an old man, and he could see the greasy thing in it with his eyes closed, but he deliberately pretended to be confused, who did she want to give the 300,000 favors to?

"Okay, I'm going to ask Mr. Qian for advice on this," Chen Li also said vaguely, but he wouldn't lead Li Meng by the nose at this time, took out his mobile phone and looked at the time, and said, "There will be a sales summary meeting later, so I won't invite Mr. Li to dinner today." ”

"As if you had invited you?" Li Mengjiao glanced at Chen Li with disgust.

She didn't care whether Chen Li saw the famous hall on the list or not, she often worked together during this time, so that she stood up in front of Chen Li and became a beauty, revealing a sultry style intentionally or unintentionally.

Chen Li picked up the folder with a headache and signaled that he really wanted to rush to the meeting before sending Li Meng out of the office.

The new name of Ginkgo Garden has not yet been decided, but the effect of event marketing has been fully shown earlier. In early November, the number of customer calls and door-to-door inquiries rose sharply, and the sales office of Ginkgo Garden was full of people, and the team led by Li Junfeng, Liu Tongjiang and Feng Xin had a sales strategy that shifted from active search to passive reception in the hall.

And into November, the street shop investment work has been completed for the most part, flower shops, breakfast shops, snack bars, clothing stores, community convenience supermarkets, cigarette hotels and new tide Internet cafes and other thirteen shops have fully entered the decoration stage, the ginkgo garden social lack of the biggest shortage, at least let the consulting customers see that it is quickly made up, and 10% of the house price guarantee increase clause, so that the sales volume in November soared directly to 110 sets.

Since the date of the agreement signed between Impression Advertising and Jinyuan International in late September, in less than two and a half months, Chen Li has promoted a total of 148 new houses to be sold in Ginkgo Garden, and completed the task of selling 100 houses in three months ahead of schedule. In addition to the shop decoration subsidy and a large amount of advertising investment, the net return of housing funds in November was as high as 10 million.

As long as such a sales trend can be maintained until the end of the year, the cash flow that Jinyuan International can grasp in its hands will be able to exceed 30 million, not only do not have to worry about the advent of the crisis, but also consider the construction of the second phase in advance.

This made Qian Wanli's eyes smile every time he saw Chen Li during this time, and he couldn't wait to hug him and kiss them.

During this period, Zhou Bin also registered and established Xinchaorui Technology Co., Ltd., with Zhou Dahai, Zhou Bin and his son accounting for 51% of the shares, Chen Li accounting for 24% of the shares, Impression Advertising accounting for 20% of the shares, and Zhao Yang accounting for 5% of the shares; Xinchaorui Internet Cafe was injected as the company's assets, and with the cooperation of Wang Qishan, in the name of the new company, a loan of 1 million yuan was quickly negotiated, and it is expected to open in mid-December at the earliest.

At the same time, Chen Li also asked Zhao Yang to register and establish Xinchaorui Real Estate Co., Ltd., which is fully owned by him.

Said to be a real estate company, is still just a real estate agency framework, the office is located next door to the Xinchao Rui Internet café, enjoy the decoration subsidy of Jinyuan, after half a month of simple decoration, Chen Li let Zhao Yang directly from the sales office borrowed three sets of desks and chairs, Xinchao Rui Real Estate Co., Ltd. just before the opening of the Internet café.

Feng Xin and Miao Jing are employees of Xinchaorui Real Estate Co., Ltd., Chen Li kicked them all under the name of the real estate company, and is currently responsible for the housing sales of Ginkgo Garden, and for each house sold, the real estate company extracts a 2% commission from Jinyuan and Impression Advertising.

Feng Xin and the others all laughed at Chen Li for this is a superfluous move, but Chen Li smiled and did not explain, and also hired Niu Laosan and Niu Laosan's five subordinates who insisted on helping to distribute leaflets directly as formal employees to the name of the real estate company.

Today's sales summary meeting is better than a celebration party, Li Junfeng and they have already calculated their bonus commission, and their emotions are extremely high.

It is no wonder that Li Junfeng will be elated, according to the previous agreement, Impression Advertising can get a total of 660,000 yuan from the current sales this month, and 260,000 of them is the commission reward of the entire sales team.

Needless to say, the three sales team leaders will be able to reach the standard of 10,000 yuan per month when they become the backbone of senior sales consultants.

In a commercial city where the average annual salary per capita is just over 10,000 yuan for 2,000 years, the monthly salary reaches 10,000 yuan, and you will subconsciously walk sideways.

Chen Li, as the direct sales director, has a sales commission of more than 20,000 yuan this month, but this is not where he can get the greatest benefit, He Wan has made it clear to him in private that impression advertising can account for half of all the net profits from this list.

Although the share of the impression advertising this month is as high as 660,000 yuan, in addition to the commission reward of the sales team, the advertising investment in November is huge, and the impression advertising has not made any profit this month after deducting the cost of pulling out to Bisha advertising.

However, starting from next month, the advertising investment cost will be stable between 100,000 and 120,000 yuan per month, and the sales scale can continue to be maintained, and the net profit of impression advertising will exceed 300,000 yuan per month, which means that Chen Li will be able to get 150,000 yuan every month from December.

Seeing that everyone was enthusiastically discussing where to sing after lunch, Chen Li simply deployed the sales plan for next month and announced the dismissal of the meeting.

Chen Li saw that it was still early, so he thought about going back to the school to eat in the cafeteria, and then go to the library to read books in the afternoon.

"Everyone has visited Liu Tongjiang and his lover in the hospital, are you free today to accompany me?"

Liu Tongjiang's wife's illness could not be delayed any longer, and after the impression advertisement got the share of Jinyuan International, He Wan gave Liu Tongjiang the 100,000 yuan of surgery fees in advance, and invited experts from the Provincial Military Medical University to operate on Liu Tongjiang and his wife in the middle of the month.

Li Junfeng, Miao Jing, Feng Xin They have already gone to the hospital to visit Liu Tongjiang's wife, Chen Li has been busy this month, and he will have to take the final exam one after another month, and he has no time to go to the hospital.

Since He Wan called, Chen Li asked her to come and pick him up and visit Liu Tongjiang and his wife in the Municipal Cancer Hospital together.

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