Chapter 484 Change

After Mark returned to the United States, he naturally had a big party to celebrate, but Layton and Pascal, the two bosses of Columbia Pictures, approached Mark, who came for the official logo of the film company.

Columbia Pictures' Torch Goddess was worn by the studio's designers in 1924 and was a bit of a replica of the Statue of Liberty at the time.

In 1919, brothers Harry Cowan and Jack Cowan co-founded Cowan Brandi Cowan with Joe Brandy, the predecessor of Columbia Pictures. In 1924, the Cowan brothers bought all of Brandy's shares and renamed the company Columbia Pictures to raise their profile.

This is a tall name, this word was used to refer to the United States a long time ago, and it was intended to be the official name of the country, but it has not been changed since, but there are still many places in the country that use this name, such as Columbia University, the Columbia Space Shuttle, the District of Columbia, and a whole lot of Columbia City.

The logo of the Torch-Bearer was designed in 1924, but the real identity of the model has never been confirmed, although more than 10 women claimed to be the "Torch Girl" in the logo, in her 1962 autobiography, Betty Davis referred to Claudia Dale as the model, in 1987, People magazine brought Colombian actress Emilia Batchler to the forefront, and in 2001, the Chicago Sun Times identified Jane Basselle as an extras in Colombia. Bartholomew is the true "Torch Girl", and since the Colombian logo has changed over the years, all three claims are likely to be true.

The current "Torch Girl" logo was designed by Michael Dees in 1993, who was commissioned by Sooni Film and Television Entertainment Co., Ltd. to return the image of the "Torch Girl" to the classics, although some people pointed out that the actress Annette Bening was the model at the time, but the real identity of the female model was Jenny Joseph, a housewife and muralist in Louisiana, and Dess did not directly adopt Jenny's face, but used computer-generated features to create a "synthetic face".

Columbia Pictures' popular icon was made in 1936, when Emilia was paid only $25, making her the most visible actor in the history of cinema.

In the summer of 1926, Harry Cohen saw Emilia, a young actress with a salary of only $75 a week, and asked her to wear a black velvet robe to imitate the Statue of Liberty and carry a torch to accept a portrait of an Italian painter. After three days of continuous work, the portrait was completed, and Emilia became the opening girl of every Columbia-produced film, and she appeared in the largest number of films at the time, but no one knew what her name was.

It's not that she doesn't want to be popular, the problem is that after she became the flame girl of the Columbia trademark, President Cohen asked her to dress up from time to time to attend among the wealthy businessmen, Amelia was overwhelmed, and finally replied to Cohen: "Boss, I'm an actress in the company, not a prostitute!" Bosses in the world will not tolerate employees humiliating him like this, as soon as the contract is full, Amelia will be fired and never hired, and there is no mark of her in the company's historical roster, how much Cohen holds a grudge for this, which can be seen.

Now Columbia is still using the previous version of Soni, but SONY has become MM, and Leiden means that Emilia is now in her nineties and is sick to death, should she be given an explanation?

Layton found a 70-year-old record in the company's archives to prove that Cohen and Emilia's feud at that time should be explained to the actress who only received $25 but became the most popular actress when the person was basically gone?

Mark has no objection to this, of course, this also means that they will have to pay Emilia a sum of money as a condolence money, and the correct name of the empty mouth is not of much significance, Emilia is over 90 years old, her children are no longer there, only grandchildren, and she has been living in a nursing home, I believe that this money can greatly improve her life in her later years, which can be regarded as an explanation for this "iconic" character of Columbia Pictures.

After Mark returned to China, he held a celebration party, accepted media interviews, and won the Golden Lion Award, which made Mark's art film journey not so bumpy, and it was not necessarily a joke to hit the Oscars.

It's not alarmist to say that it's bumpy, like those top commercial film directors, Michael Bay, Emmerich Rowland, and the fireball "Harry Potter" actors, "Twilight" actors, labeled as Black Five, want to win awards at the academy, which is very difficult.

After doing this, Mark returned to Chicago and continued to film "The Dark Knight", but he was shocked by a related event in the entertainment industry.

On Monday, Mi Guo Online officially separated from Time Warner, and after more than a few years of awkward living together, the "most unfortunate couple" in the history of marriage will be broken in name.

In early August, John Miller, CEO of AOL and Richard Parsons, chairman and CEO of Time Warner, submitted a written proposal to the parent company, Richard Parsons, to remove the three letters AOL from the company's name. The former AOL managers involved in the merger process were saddened by their insistence on putting "AOL" ahead of "Time Warner," which in their opinion was a crown on the winner's head.

According to a media interview with Miller, he pointed out that the move is aimed at protecting the brand from negative news about the parent company, and according to people close to Miller, the full name of the company is often abbreviated as AOL in the negative media coverage of Time Warner. Miller was very distressed by this. Some of these news are related to MI Online, such as the MI Securities and Exchange Commission's financial investigation of the company, but there are also some that have nothing to do with it, such as discord between managers of other subsidiaries. Miller believes that the use of the abbreviation AOL will confuse the users of Mi Guo Online and is not conducive to improving the image of Mi Guo Online.

The matter is still pending the approval of the board of directors of the parent company held at the end of September, and the biggest potential resistance is the former CEO of Mi Guo Online and the former chairman of his parent company, Stephen Case, although he has resigned as chairman in May this year, he is still a director of Mi Guo Online. Therefore, it is only a matter of timing to remove "AOL".

At this point, the matter seems to have come to an abrupt end, and there is nothing to delve into, however, careful people may find the strangeness in it: it is not the regretful and resentful Time Warner who made this request, but it is precisely AOL itself, after the acquisition of Time Warner, its performance has plummeted, and its stock price has fallen by 2/3 so far, and the regulatory investigation of it has made "AOL" became a shame on Time Warner's face, and the former Internet hero Keith had to leave with hatred in the end, so Time Warner has long intended to abandon "AOL". As one Merrill Lynch analyst put it, the name is associated with numerous problems and a very bad merger.

At a meeting in February, Warner Bros. Studios and other Time Warner subsidiaries raised the issue of removing AOL, which was chaired by Mr. Parsons, who recently complained that while AOL accounted for only one-fifth of the company's revenue, the trouble it caused obscured the achievements of other subsidiaries.

Parsons thinks further, according to people close to him, for the time being, he still prefers to keep the name of "AOL", at least until the end of the financial investigation of AOL, one of the reasons is that if "AOL" is abolished while the investigation continues, then AOL's guilt will be carried by "Time Warner", which is naturally very detrimental to Time Warner, and on the contrary, it can maintain Time Warner's innocence.

So, why did AOL take the initiative to file for a "nominal divorce"? It is obviously too thin to protect AOL's brand, and the "bad" reputation of Time Warner is largely caused by AOL - at least in the eyes of Time Warners, and analysts generally believe that this is actually a sign of AOL's complete loss of power.

However, none of this matters. What is important is whether such a "divorce" can really contribute to the happiness of AOL, before which Philip Morris Tobacco Company had changed its name to the Altria Group, but this did not improve its image in the public eye much.

In some ways, AOL does have similarities with Morris, for nearly 10 years, AOL controlled the Internet access market in the United States, however, as a narrowband company, in the face of the rise of broadband and price competition from other narrowband companies, the myth of AOL has been overshadowed.

AOL's $9 billion operating income almost all comes from dial-up Internet users, it is predicted that this year, the number of dial-up Internet users in the United States will decrease by 6%, only 45 million, while broadband users are expected to increase by 40% to 25 million, last quarter, AOL lost a total of 846,000 users, so far the number of users it has lost has been as high as 25 million, many users flow to broadband service providers.

At present, only 10% of the country's broadband users use AOL's services, and in addition to the inherent shortcomings of narrowband, overcharging is another reason for the growth of its broadband subscribers.

AOL has gone through a path from glory to shame, perhaps, "going to AOL" can only show that it is shameful, this is a superficial statement, Warner Bros. Pictures President Barry visited the set, he had another statement, he said: "Mi Guo Online and Time Warner divorced to facilitate remarriage. ”