After listening to Professor Zhan's class, Zhu Xuesong worked overtime until 3 o'clock in the morning at night, and finally completed a planning book.

I only slept for three hours, and immediately went to the courier company after breakfast, the express delivery industry, there is really no fixed working time at all, it is not too early to get up, and it is not too late to sleep any night.

As soon as the official work time came, Zhu Xuesong brought the plan book and asked to see Mu Dong.

Boss Mu only looked at the title - "The Initial Concept of Dadong Express's Development Plan for the Next Three Years" - and was immediately attracted.

Zhu Xuesong vividly described the previous development model of Dadong Express, that is, crazy investment, rough development, and savage growth;

Then, he made a sober positioning of the situation of Dadong Express in person: the layout is just beginning, and everything is ready;

The next next step of the development strategy: intensive cultivation, steady and steady, improve industry visibility and performance ranking;

Specific plans include: first, to further improve the express network, the urban network needs to be refined, and the township and rural networks need to be further popularized;

Second, continue to vigorously promote the installation of express cabinets to ensure that the number of installations is in a leading position in the country;

Third, adjust the charging model and expand the profit growth point;

Fourth, internationalization, gradually let Dadong Express to a broader international market;

At the end of the plan, Zhu Xuesong put forward a clear development goal, in three years, the performance of Dadong Express to achieve the top three in China, and the formation of a preliminary international express processing capacity.

Well, whether it is these summaries, plans, or prospects, they are not enough to impress Boss Mu, and what impresses Mu Dong the most is the part that Zhu Xuesong writes about the most, or the discussion and planning of the charging model and profit growth.

Zhu Xuesong pointed out that in the current domestic express delivery market, SF Express has been in the leading position in the industry all the way, with a complete network, excellent service, high fees and strong profitability.

Then there is the postal system, which has the most complete express network in the world, but the utilization rate is extremely low, but the emaciated camel is larger than the horse, and the total amount is still very considerable;

Then, there are many express delivery companies, regardless of the length of time they have been created, or the degree of network soundness, or the strength of resource allocation, all of them are fighting in the red sea of price wars, and the level of service provided is similar, fast and not fast to the extent of SF, slow and slow to the point of post, in terms of charging, for bulk customers, the highest and lowest are not two or three yuan.

Zhu Xuesong clearly realized that although Dadong Express has adopted the same direct sales model as SF Express, it has been established for a short time, the network refinement is low, and the reputation is still in the development period, so Dadong Express is still fighting in the third echelon of prices in the Red Sea.

This situation does not match the huge investment of Dadong Express, a courier company with air cargo capacity, terminal express cabinet project, and will soon have a perfect call center and accurate data services, absolutely can not stay in the third echelon for a long time.

Zhu Xuesong gave a solution.

He believes that Dadong Express has been able to achieve next-day delivery in major large and medium-sized cities in the country, and has been able to achieve third-day delivery in most cities above the city, this part of the market, is Dadong Express should go all out to optimize the market, is the most important profit growth point of Dadong Express.

Zhu Xuesong pointed out that the current situation in this part of the market is that most of the express mail can be delivered the next day or the third day, but it cannot be 100% realized. In other words, it can be delivered theoretically, but in practice there are still a small number of deliveries that cannot be completed within this period.

This is the fundamental reason why Dadong Express can only mess around in the third echelon. A small number of couriers that could not be delivered on time dragged down the reputation and service quality of the entire company.

Therefore, we must change this status quo, to achieve the main large and medium-sized cities of the next day and the third day of delivery of the market above the city, as long as this goal can be achieved, Dadong Express can be distinguished from other third-echelon express companies in the charge, the express price gradually raised to a reasonable level, enhance profitability.

Zhu Xuesong also pointed out that even after the service quality is improved, we do not compare the charging price of SF, but charge at a price lower than that of SF Express and slightly higher than that of ordinary stock express, which will not cause a strong backlash from SF, nor will it be unacceptable to customers because the price is too high.

Zhu Xuesong also pointed out that Dadong Express needs to carry out some advertising, such as sponsoring some cultural and sports activities, or planning some event marketing, in order to enhance brand awareness.

……

After Mu Dong finished reading it, he pondered for two or three minutes.

Zhu Xuesong's plan appeared in a very timely manner, the discussion was very comprehensive, and the core profitability construction pointed directly to the heart of Boss Mu, which made Mu Dong sigh with emotion.

For the current and even the level of the express delivery industry in another time and space, Mu Dong has always had an understanding, that is, there are only two express companies on the market, one is called SF Express, and the other is called express delivery. In the mouth of consumers, SF Express and Express are two completely different things.

Of course, the fees are very different. For ordinary consumers' bulk goods, SF's price is basically more than twice that of other express delivery, but this still does not affect its popularity.

At the beginning of the establishment of Dadong Express, the reason why Mu Dong insisted on the direct sales model was because he had a dream in his heart. That is, to create an express delivery company that is weaker than SF Express, but stronger than other companies. Fill the vacuum between SF Express and ordinary express delivery companies.

Why don't you set your goal higher? Because you can't do it! Not only can't you surpass SF, but you can't do it by paring with it. After all, Dadong Express has been established for too short a time.

Mu Dong's original idea was to launch a two-day delivery project after the express delivery network was perfect, and launch it to the market at a price lower than that of SF Express but higher than that of ordinary express delivery, breaking into this neglected blue ocean. In order to achieve this, the high execution of the direct sales model is the best guarantee.

For example, the express delivery from Quancheng to the capital, two kilograms, ordinary parts, SF Express weighs 12 yuan for the first time, 6 yuan for the next weight, and the total price is 18 yuan, which can definitely be delivered the next day;

Ordinary couriers, the same goods, basically 8 to 10 yuan, if you are lucky, you can also deliver it the next day, the luck is slightly worse, maybe the third day is delivered, the luck is even worse, and even the fourth and fifth day is delivered, in case of liquidation, I don't know when it will be delivered;

In Mu Dong's vision, this goods, Dadong Express charges 12 yuan, promising to be delivered absolutely on the third day, and most of the time will be delivered in advance on the second day. Or add another dollar and promise absolute delivery the next day.

In this way, there will definitely be a market for this service, and with the same capacity, the level of profitability will be much higher.

Of course, this is a loose piece, if it is an e-commerce customer, there is a large discount, but it is still lower than the price of SF Express and higher than that of ordinary express delivery.

……

Now Zhu Xuesong is sensitive to the disconnect between the service quality and price level of Dadong Express, and directly gives a solution, which is equivalent to saying what Boss Mu has always wanted to say but didn't say.

It's amazing!

If it weren't for Zhu Xuesong's plan, Mu Dong would have come up with a similar plan sooner or later. However, being a prophet is not so easy to be a prophet, and a person is always right, but it is actually a very dangerous situation that can lead to unnecessary speculation and calculation. Besides, I'm too tired.

……

"The plan is very good, pragmatic, forward-looking, and operational, Cedar, I fully agree with it, and support you to implement it as soon as possible. Of course, some specific plans still need to be refined, and you can discuss this with you and form detailed rules. Mu Dong finally said slowly.

A stone in Zhu Xuesong's heart finally fell to the ground, and he secretly breathed a long sigh of relief.

It's too scary, since the plan was handed over to the boss, there have been more than ten minutes before and after, and the other party has not said a word, and his expression has not changed. Now the boss has finally expressed his affirmation and support, which is great.

"Mr. Mu, you should give specific guidance, many things are speculated out of thin air, and I don't know the bottom in my heart. Zhu Xuesong was humble.

"Hypocrisy!" Mu Dong finally laughed, raised his hand and said, "This is clearly the result of careful investigation and careful consideration. Cedar, you're in very good shape, keep up the good work. ”

……

Zhu Xuesong almost floated back to his office.

As Mu Dong said, this plan is indeed the result of long-term research and thinking, and it is not easy to come by. Now that I can be recognized and can be fully responsible for the implementation of the promotion by myself, the hard work of so long has not been in vain.

Zhu Xuesong feels that as long as this series of plans can be implemented smoothly, he will be very promising to become a shareholder of Dadong Express.

Don't say anything, just get to work.

……

In the afternoon, Liu Datian found Mu Dong and said that the villa in Dadongmei County had been renovated, should you go and see it?

Mu Dong waved his hand: "Don't go, I can imagine what it looks like, wait, I'll take my family to see it with me." ”

Liu Datian didn't care, left a large set of keys, said goodbye and left.

Wang Dajiang came next, the interior decoration work was completed, and the construction of the safe house should begin. Captain Wang brought a drawing, introduced the design and functional characteristics of the safe house to Mu Dong in detail, and also introduced the security and monitoring equipment of the villa that will be installed at the same time.

Of course you can, Boss Mu said with a smile. He didn't take care of who moved in the new house first, and besides, the team members must be living in the annex building, which didn't matter.

Wang Dajiang left with a large set of keys, and Liu Fangfei walked in and asked, "Mr. Mu, Liu Yanglin wants to see you." ”

What is she doing here?

Cui Zhe's recent work focus is on Dadong Semiconductor, so Liu Yanglin is in charge of the daily work of the charity foundation, this girl with a disabled right leg has an incomparable passion for charity work, and has only been in the company for more than a year, and can already take charge of herself.

Liu Yanglin's expression was very depressed, and she brought a helpless news to Mu Dong: when she was sorting out a batch of old documents, she accidentally found that the deceased in the jumping machine accident was full, and she had applied for assistance from the Dadong Charity Foundation, but was rejected at that time.

Mu Dong was taken aback, he immediately understood Liu Yanglin's mood.

Cangman's death may be directly related to the rejection of this application for assistance!

Mu Dong suddenly had a very frightened feeling, everything was arranged by fate, and his expression began to become distorted and hideous.

At this moment, Liu Fangfei and Liu Yanglin were frightened!