"Women are the number one consumer group, and beauty and clothing are the most common items they buy. We have done a good job in clothing, since the formalization of micro-business, not only the overall atmosphere of the social platform has improved a lot, but our income has also increased. We are considering starting with the micro-business program to further reduce the price of clothing in order to win more users. Xu Rui said.

"These micro-businesses are not easy to deal with, and it is much more difficult to lower the price from them than other programs, and they will definitely make trouble on the Internet. Hang Yu said.

"We can break the news of micro-business through other platforms, causing collective indignation among users and pressuring them to reduce prices. It's not that I said, most micro-businesses are too greedy, and they dare to buy more than 100 clothes with a purchase price of more than a dozen yuan, and the quality is worse than that of the stall, I can't stand it. Xu Rui said.

"Okay, you guys try to push the overall price down a little bit. In addition, it is necessary to promote a value to users, that is, do not listen to micro-businesses at will, and it is best to go directly to our platform to shop. It is best to popularize clothing, fashion, beauty and makeup art and the like to improve the user's consumption level and aesthetic ability. This is a long-term work, the higher the level of users, the more miscellaneous micro-businesses can not be mixed. There are too many scum in micro-business, which not only robbed us of some of our interests, but also muddied the waters in the entire industry. Hang Yu said.

"I understand that isn't what our fashion zone was created for, and it's working very well. Judging from the operation of Jiangnan Mall, it can almost be moved to China Baby. Xu Rui said.

"Since the effect can be carried over, clothing and beauty, in fact, the purchasing network has more advantages. Hang Yu said.

Daigou has more products from all over the world, clothing and beauty brands. Jiangnan Mall mainly does domestic business, and there are also foreign brands, but they are not so comprehensive.

"But Ali has copied this model, and it's growing so fast, it's a threat to us. You must know that doing it first does not mean that you will win, and sometimes plagiarism is more advantageous. Xu Rui said.

"I already know this, Ali said hello to me before plagiarism, and clearly told me that learning from each other can promote development, what can you do with it. But we can't do nothing, Tencent is a typical example of relying on piracy to defeat the original version and make a fortune all the way, so we must pay attention to this issue. On the one hand, we should pay attention to product optimization, because many cases of piracy beating the original are because the original has not done enough in optimization. On the other hand, we can also learn from other companies, Ali also has good things, and we move over directly. Speaking of e-commerce and payment, we all learned Ali at the beginning, so there is no need to be too angry about this matter. Hang Yu said.

"Well, I will. Xu Rui nodded.

"By the way, haven't you found that the platform like mukbang is more suitable for fashion promotion. Live streaming is also good, I suggest you cooperate with video sites more and don't limit yourself to your own platform. Hang Yu said.

"That's what micro-businesses do, and now the mukbang platform is not limited to eating, and many micro-businesses have begun to engage in gimmicks in clothing and makeup after they participated. My idea is that since micro-business has penetrated into various platforms, is it a waste of resources for us to spend money on large-scale promotion? The penetration ability of micro-businesses is not generally strong, even if we spend a huge amount of money to promote it on the whole platform, they may not do it well. Xu Rui said.

Although Jiangyan Company is rich, it is only a company with limited manpower, while micro-businesses are thousands. And micro-businesses are also rich, and they are indeed more powerful than Jiangyan Company in terms of promotion and penetration.

"At present, there are only a few self-media video websites on the whole network, and we can spend a few dollars on eating and Weibo videos. Hang Yu said.

“... That's just as well. Xu Rui said.

In fact, the cooperation between the subsidiaries of Jiangyan Group also costs money, and there is generally no preferential treatment. Although the money is still in Jiangyan Company, the accounts must be clarified.

Hang Yu naturally didn't care, but Xu Rui was more sensitive, because Jiangnan Mall's funds were limited, and even internal consumption could not be messed around.

"Two days ago, I talked to Mayor Liu about the development of the beauty industry, and there may be a beauty industrial park in the town, which is an opportunity for us. We will make use of the advantages of the platform to assist in the construction of the beauty industrial park, and at the same time use the industrial park to enhance our competitiveness. Hang Yu said.

"It depends on how much the government invests and how big the beauty industrial park can do. If the scale is average, it doesn't help us much. Xu Rui said.

"I said that I want to compete with Japanese and Korean brands, but I am not sure what the result will be and to what extent. However, with our strength, once the beauty industrial park is built, it should not be too bad. Hang Yu said.

"Competing with Japanese and Korean brands, is it to introduce European and American brands, or is it a purely domestic industrial park?" Xu Rui keenly sensed some information.

"It should be a purely domestic industrial park, and there are some good brands in the country at present, but there is a lack of commercial packaging and promotion. In addition, we will cooperate with the Chinese medicine industry and some universities to develop new products. We will take the lead in this estimate, and maybe we will make a few brands ourselves. Hang Yu said.

"Isn't the company's plan a combination of software and hardware, and the development of beauty products, will there be problems? Xu Rui cared that as a subsidiary of the group, he and the group have a relationship of both prosperity and loss.

"It depends on how many people can be attracted to invest in the beauty industrial park plan, and if there are enough funders, we don't have to mix it up. Hang Yu said.

"I see. Xu Rui was a little relieved, he was more confident in the construction of the Beauty Industrial Park, or he was very confident in Jiangyan Company.

The government gives the policy, and Jiangyan Company helps to promote it, which I believe can attract many funders.

"If the government decides to open this industrial park, it will open a beauty academy, and it is okay to open a few more businesses. I haven't said who will run the academy for the time being, but I think we can fight for it, and we can ask them to be teachers in our fashion section, and we can also develop online teaching. Hang Yu said.

"Well, I'll keep an eye on that. Xu Rui said.

The reason why Hang Yu wants to fight for the management power of the beauty academy is mainly because he is afraid that the government is not good at this aspect and invites some unreliable teachers to teach students. There are many beauty academies in China, most of which are of average level, or can't keep up with the trend, far inferior to those well-known bloggers.